She is the co-founder of NeuroMark which is a market research company with the goal “to define Consumer's Sophistaced World better” merging traditional market research methodologies with ‘neuromarketing’ method. She has more than 20 years of experience in qualitative research as moderator and project manager conducting hundreds of focus groups and in-depth interviews. Simin is well-experienced in Ad Hoc Research, Image Research, Market Research, Consumer Satisfaction Research, Consumer Profile, Segmentation Research, U&A Research, Concept Test, Advertising Research (Pre and Post Tests), 4 P’s Research and Strategy Follow-up Research. She’s expert in automotive, pharmacy, tobacco, foundation, personal care, retail stores sectors and municipal elections.