• Digital marketing promotion planning, strategy, and execution:- Led content marketing & media creation to help clients create buzz in local markets- Develop social media strategy for clients in China (e.g Loreal, Lancome, YSL, etc)- Led and implement the annual social media promotion plan/ new product launch campaign with the client including Little Red Book promo, DouYin promo, Livestream promo- Develop alternative strategies to drive the market demand where required• Business Development · Sales & Marketing- Enable business cooperation with brands

- Maintained sustainable relationship with overseas brands/clients by managing meetings, monthly reports, product purchase forecast, business plan, and campaign proposal- Partnered with muti-functions including EC, Marketing, Logistics, Finance team to deliver sales results, proposals and guidance for clients to invest in the CN market - Reached for potential clients and helped new brands with on-boarding

- Developed future product (cosmetics) strategy for in-house brand - NPD brief to EC- Conducted cross border brand from innovation of new products to product production kick off.