Over 15 years of marketing experience in Brand Management, Media Buying, Campaign Planning Implementation & Reporting, Corporate Communication, Market Research & SWOT Analysis, Social Media & SEO and building client relationship for business development in the UAE.
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Brand ManagerKhadlaj PerfumesDubai, Ae -
Client ManagerMayfair Executive Office Dmcc Aug 2018 - PresentDubai, United Arab Emirates -
Influencer - Digital Content CreatorSimin Shaikh Mar 2018 - PresentUnited Arab Emirates1. Covering topics on skincare, makeup, lifestyle, food and health 2. Building friendships with followers to ensure loyalty 3. Building friendships with other Influencers as a part of networking 4. Professional shoots and voiceovers -
FounderThe Sister Story Dec 2017 - PresentDubai, United Arab Emirates• Designing of Modest Wear Clothing• Production and Quality Control• Packaging and Shipping• Managing Accounts and Inventory• Event Representations• Online Store Concept, Designing & launch• Marketing Campaign Planning, Implementation and Analysis.• Creating & Analysing Selling Cycles• Constant lookout for new fashion trends • Price/Profitability Modelling • Market/Business-Trend Analysis• Blogging -
Marketing & Administrative Manager800Property Mar 2016 - Nov 2017Business Bay DubaiOverlooked all Marketing activities with short-term and long-term goals. Managed a team of three members.• Responsible for yearly Budget Planning. Proposing and justifying annual marketing spend and monitoring spending against budget.• Digital Marketing Management• Planning and implementing new website and landing pages for various properties.• Planning & Executing online and offline adverts.• Property Developer Relationship Management• Negotiating with all CRM and Listing sites to get the best possible deals suitable for the listing requirements.• Maintaining & Monitoring all CRM Activities• Training of all new employees and subsequent coaching for improvement.• Prepare action plans for sales team for effective search of sales leads and prospects. Also preparing subsequent output reports.• Work with portals, suppliers, and production team to obtain best results in terms of quality and customer satisfaction. • Making sure that the company presence is available in social media, print media, outdoor media as per availability of budget and resources.• Representing the company at various Exhibitions & Conventions for the purposes of business development. -
FounderCult Couture Me Apr 2015 - Feb 2016DubaiFounder of CultCoutureMe.com, a website dedicated to Women's Apparel and Fashion Accessories.• Online Store Concept, Designing & launch• Research of Competitor to create a SWOT Analysis report• Marketing Campaign Planning, Implementation and Analysis.• Creating & Analysing Selling Cycles• Sourcing products overseas online and quality/ price comparisons with several vendors• Constant lookout for new fashion trends & vendors• Price/Profitability Modelling • Market/Business-Trend Analysis
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Marketing ManagerIpf Real Estate Dec 2014 - Apr 2015Greens, DubaiOverlooked all Marketing activities with short-term and long-term goals. Managed a team of three members.• Responsible for yearly Budget Planning. Proposing and justifying annual marketing spend and monitoring spending against budget.• Remake of company logo and maintenance of the same.• Planning and implementing new website and landing pages for various properties.• Meeting all developers to gather data for the Sales Team to complete the IPF Library. This library is in the form of soft and hard copy and includes, brochures, floor plans, presentation videos, master plans etc.• Negotiating with all CRM and Listing sites to get the best possible deals suitable for the listing requirements.• Training of all new employees and subsequent coaching for improvement.• Preparation of company policies and output in the form of Employee Handbook and Job descriptions for every employee.• Prepare action plans for sales team for effective search of sales leads and prospects. Also preparing subsequent output reports.• Work with portals, suppliers, and production team to obtain best results in terms of quality and customer satisfaction. • Making sure that the company presence is available in social media, print media, outdoor media as per availability of budget and resurces.• Representing the company at various Exhibitions & Conventions for the purposes of business development. -
Senior Property SpecialistIpf Real Estate Jul 2012 - Dec 2014Emaar Business Park• Specialist in Dubai Downtown in Sales & Rentals• Specialist in Off Plan properties from all Major Developers• Focus on Business Development and lead generation• Client & investor servicing & consultation -
Marketing ManagerIcre8 Designs Aug 2010 - Apr 2012Dubai Internet City• The Core duties included Business Development and Client Relationship Management• Planning, Implementing & Monitoring Events• Analysing Vendors for Price/ Quality modelling• Supervising all Events on Site• Market Intelligence – Monitor and Evaluate competitor(s) activity• Constantly conceptualise and implement ideas to improvise all events• Keep up to date with international market trends • Developed concepts for marketing collateral• Managing marketing campaigns, social media and company website
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Assistant Marketing ManagerAlokozay Group Of Companies Feb 2009 - Jun 2010Jafza• Market research - undertake research to aid understanding of customers and prospects. Work closely with research team to develop market researches, surveys, and concept testing.• Market Intelligence - monitor and evaluate competitor(s) activity.• Brand management - involved with branding agency in the brand architecture, logo look & feel and ensure that agreed brand guidelines and values are consistently adhered to throughout the company.• Representing the company in local and international exhibitions and conferences -ensure the company/ brand is appropriately represented so as to maximize the opportunity(s).• Manage and work closely with the PR agency including community engagement activity and CSR• Manage company's website from artwork design to media selection and placement. • Work with Head of Marketing to develop an overall annual budget. Proposing and justifying annual marketing spend and monitoring spending against budget.• Price/Profitability Modelling and Market/Business-Trend Analysis• Cross-Functional Partnerships & Strategic AlliancesAchievements • Key Account(s) In-charge. • Managed a product portfolio of over 50 SKU's in different categories.• Grew sales over 40% • Re-listing in 2 major accounts (re-listed Alokozay Tea with Carrefour and Spinneys)• Implemented cost analysis strategies and activity programs to achieve customer objectives.• Tailored and executed all promotional activities with customers with long term and short term objectives.• Strategized development of ERP Oracle based software for Marketing Div.with Wipro.• Actively assisted Marketing Manager in Re-launch -
Office & Marketing ManagerHemshow Real Estate Brokers Oct 2006 - Dec 2008• Develop annual marketing plan / strategy. • Work closely with developers to obtain best interests for company in terms of commissions / bulk deals.• Track all new property development and market intelligence.• Liaising with agencies for marketing campaigns. • In charge for maintaining/ update of company's website; on-line communication, printing of magazines. Achievements:• Development of East Africa market, which yielded the company over a million Dirham profit p.m.• Introduced tools for improving the efficiency in 'Sales Calls', tracking/follow-up processes etc.
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General ManagerIllusion Advertising Apr 2002 - Oct 2006• Responsible for overall business; marketing, sales and day-to-day operations and strategic planning.• Prepare action plans for sales team for effective search of sales leads and prospects. • Responsible for the performance and development of the sales executives. • Initiate and co-ordinate development plans. Competitive pricing. Develop new market.• Recruit, test and hire company employees.• Manage company website, communication and printing of marketing material.• Work with suppliers, production team to obtain best results in terms of quality and customer satisfaction. • Provide timely feedback on health of the company to shareholders.
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General ManagerDolson Interiors Apr 2002 - Jul 2005Dubai, United Arab Emirates• Responsible for overall business; marketing, sales and day-to-day operations and strategic planning.• Prepare action plans for sales team for effective search of sales leads and prospects. • Responsible for the performance and development of the sales executives. • Initiate and co-ordinate development plans. Competitive pricing. Develop new market.• Recruit, test and hire company employees.• Manage company website, communication and printing of marketing material.• Work with suppliers, production team to obtain best results in terms of quality and customer satisfaction. • Provide timely feedback on health of the company to shareholders. -
Graphics DesignerOxford Advertising Dubai Jun 2001 - Apr 2002Dubai• Responsible for overall business; marketing, sales and day-to-day operations and strategic planning.• Prepare action plans for sales team for effective search of sales leads and prospects. • Responsible for the performance and development of the sales executives. • Initiate and co-ordinate development plans. Competitive pricing. Develop new market.• Recruit, test and hire company employees.• Manage company website, communication and printing of marketing material.• Work with suppliers, production team to obtain best results in terms of quality and customer satisfaction. • Provide timely feedback on health of the company to shareholders.Achievements:• Opened two new branches for the company.• Complete setup and recruitment.; In house agency for NTDE Group• Graphics Designer Print• Designing for high end portfolio clients such as Cadbury; included brief taking, designing and production control.
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Showroom ManagerMentor Systems Dec 1997 - Jun 2001Dubai, United Arab Emirates• Purchaser (computer and computer accessories).• Monitor Inventories and Accounts Payable/ Receivables.
Simin Shaikh Education Details
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Personal InformationGraphics Technology & Print Skills -
Secondary School Education
Frequently Asked Questions about Simin Shaikh
What company does Simin Shaikh work for?
Simin Shaikh works for Khadlaj Perfumes
What is Simin Shaikh's role at the current company?
Simin Shaikh's current role is Brand Manager.
What schools did Simin Shaikh attend?
Simin Shaikh attended University Of Cambridge, Personal Information, Secondary School Education.
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