Marketing Manager Spirits, Wines and Coffee- building the Spirits portfolio by scouting products and brands from around the world;- proposing, together with the Commercial lead, a strategic approach for integrating the new Spirits division into the company structure;- creating a business and brand plan for the brands in the Spirits, Wine, Coffee and Non-Alcoholic beverages portfolio, in accordance with each brand’s global strategy;- managing the launch of new products, from… Show more Marketing Manager Spirits, Wines and Coffee- building the Spirits portfolio by scouting products and brands from around the world;- proposing, together with the Commercial lead, a strategic approach for integrating the new Spirits division into the company structure;- creating a business and brand plan for the brands in the Spirits, Wine, Coffee and Non-Alcoholic beverages portfolio, in accordance with each brand’s global strategy;- managing the launch of new products, from price positioning to listing and promotion plan, working closely with all the departments involved;- building a strong relashionship with the producers or suppliers of the products in the allocated portfolio from around the Globe;- work closely with the creative agencies to develop and implement the communication campaigns for promoting the brands, from TV, digital, influencers to instore, NCP’s, On Trade and events;- guiding, supervising and evaluating the Spirits Brand Ambassador’s activity, in order to increase the awareness and trial of the products in the portfolio among On Trade landscape and the bartenders’ community, as well as towards the target consumers, through events and digital innitiatives. Show less

Brand management of Gruppo Campari portfolio for Romania, Croatia and Slovenia. Main brands: Aperol, Campari, Cinzano, Cynar.Main responsabilities:- leading the annual brand planning process;- planning, development / adaptation and implementation of the ATL campaigns;- market & brand monitoring through research studies;- build a strong relationship with Gruppo Campari, as main point of contact in the company;- leading the price setting process;- provinding the… Show more Brand management of Gruppo Campari portfolio for Romania, Croatia and Slovenia. Main brands: Aperol, Campari, Cinzano, Cynar.Main responsabilities:- leading the annual brand planning process;- planning, development / adaptation and implementation of the ATL campaigns;- market & brand monitoring through research studies;- build a strong relationship with Gruppo Campari, as main point of contact in the company;- leading the price setting process;- provinding the brand guidelines and materials and supervising the campaigns implementation according to the brand strategy. Show less

Handling local amplifications and regional adaptation campaigns for the P&G client.Main brands: Pampers, Ariel, Lenor.Projects managed include: - adaptations of ATL, digital, print, packaging for CEE Region (10 countries);- development of local strategic campaigns for Romania including digital, e-commerce, POSMs, print.

Shopper Marketing communication for local and regional clients, such as: P&G, The Coca Cola Company.

- Development and deployment of communication campaigns for the no.1 tobacco brand in Romania, KENT, part of British American Tobacco portfolio; this includes the launch of the pioneering new generation product glo iFUSE;- Project management and toolkit delivery for Global BAT Initiatives (i.e. Perfect Leaf);- Network management with Global Team to ensure brand consistency & share and implement learnings.

- Development of creative communication campaigns and relevant delivery tools for British American Tobacco Premium and Premium+ brands Kent and Dunhill for Western Europe Region;- Providing brand stewardship for brand campaigns deployment at end-market level;- Network management with global team, end-markets and other regional teams to deliver a consistent brand strategy

- Support in development of creative communication campaigns and relevant delivery tools for British American Tobacco premium and premium+ brands Kent and Dunhill for Western Europe- Providing brand stewardship for brand campaigns deployment at end-market level- Network management with global team and end-market teams to deliver a consistent brand strategy

Promoting the Euforia TV brand and tv shows - supervising the creative process and communication materials development (layouts, radio spots) - media-planning; research (tv audience reports); consumer engagement campaigns; social networking; copywriting; other marketing activities.

PR for "Chicago The Musical" - theatre show