Irina Bondarenko Email & Phone Number

• Participation in local marketing strategy formation (IKEA Moscow, IKEA Belaya Dacha). Marketing strategy implementation.• Advertising campaign running: contextual advertising (Google, Yandex), SMM, bloggers.• Experiense in OOH and radio.• Interaction with agencies: briefing, technical tasking, control and coordination.• Communication with sales, service, b2b, and other departments.• Local store page content management: scu, prices, texts, banners.• Banner creation for web and online campaigns.• Web and online advertising analysis.• Social listening.• Media plan and advertising campaign budget management: annual budget planning, expense control.• Analytical reporting.Results of work:1. Organized more than 25 online campaigns in Moscow & Moscow region, 50% of which reached, and 30% exceeded the set KPIs.2. Established a system for analyzing the progress and results of advertising campaigns for marketing and sales:- some campaigns stopped as non-effective.- some campaigns improved to achieve the best possible results.3. Established a regular analysis of the IKEA Belaya Dacha store's online reputation. Provided the transfer of information to the store departments for solving difficult situations.4. Established a regular reporting system (weekly, monthly, annually) for marketing, sales, other departments.

Москва, Московская Область, Россия

• Participation in marketing strategy formation. Marketing strategy implementation.• Target audience search and analysis.• Analytical reports: website, social networks, contextual advertising, email, PR activity.• End-to-end organization of participation in international exhibitions: Maison & Objet (Paris, France), Ambiente (Frankfurt-am-Main, Germany), Host Milano (Milan, Italy). • Site management: site concept creation, specification writing for design and structure optimization, synchronization with automated accounting system, SEO, filling content, discount and promotion creating. • Participation in product naming and description.• Company bilingual account management and promotion: Instagram https://www.instagram.com/fugarussia/, Facebook https://www.facebook.com/fugarussia/. • Communication with worldwide bloggers and media.• Social network advertising (Instagram, Facebook). Google AdWords testing. Keyword forming, advertising campaign creating and optimizing, budgeting.• E-mail management: contact list and template creation, email sending.• POS material creation (banners, labels, stickers, catalogs, flyers): design (Photoshop), makeup and print control.• XML file creation for e-shops.• Interaction with contractors: event organizers, online service providers, photographers & designers, typographies, etc.

Moscow, Russian Federation

Russia. Non-profit informational Internet project: assistance to job seekers in a job search.• Customer avatar creating. Site design and creation on uCoz https://www.ucoz.com. • HTML and CSS slicing. Filling with unique content, testing, SEO. • Project completed and saved on personal disk space.

Moscow, Russian Federation

- Job seekers support: from consulting, interview preparing to vacancy and company search.- Articles writing, teaching materials correction.- Selection, training, coordination and control of assistant and freelancer work (up to 5 persons).- Formation of timely and accurate reports for each client.- Participate in online marketing activity: SEO, contextual advertising, SMM: Facebook https://www.facebook.com/privatecons , Linked In http://www.linkedin.com/company/private-consulting-group.Results of work: 1. Hold interviews with more than 500 clients. 2. Prepared more than 400 resumes and other presentation materials in Russian and English. 3. Prepared more than 60 reports about labor market situations in different areas of business: FMCG, IT, oil and gas, construction, manufacturing, banks, insurance, automobile business, retail sales, transport and logistics, etc. 4. Conducted more than 50 individual trainings.5. Achieved a positive result in 97% of cases: client inviting for repeat interviews.03.2010 – 03.2011 Consultant assistant07.2009 – 11.2009, Company «Sposob crepleniya» (http://www.td-sks.ru/, supplier of construction fastening systems under the brands Guntram END and DARTS, Moscow, Russia), Office Manager.

Moscow, Russian Federation

• Company employees informing on the implementation and operation of the Quality Management System (QMS). Maintain QMS documentation up to date. Editing and updating company standards, regulations, instructions, etc. Verification of documents for compliance with GOST R ISO.