Simmi Sinha Readle Email & Phone Number

Boulder, Colorado, United States

Boulder, Colorado

• Collaborated with NCAR scientists to translate technical scientific content into visuals that clarify and enhance understanding for a general audience. (Redrawn scientific graphics resulted in a 500% increase in.
• Launched the NCAR|UCAR Instagram page and organically grew its following to 700+ within the first year of its creation.
• Overhauled and rebranded the entire NCAR|UCAR visual identity by single-handedly designing a 47-page brand guide to establish, maintain, and creatively implement a brand standard across the organization
• Implemented and maintained the integrity of the brand identity across the organization's website and its redesign, printed material, signage, and other marketing collateral.
• Worked with web developers to create mockups and UX/UI-friendly web and landing pages — including at the scientific lab/program level — that effectively told the organization's story and accommodated the necessary.
• Trained and consulted the larger organization on the brand standards, including design workshops, communities of practice, and information sessions helping scientists create visually attractive and striking.

Greater Los Angeles Area

• Created a comprehensive geologic map of the Mormon, East Mormon, Tule Springs and Meadow Valley mountain ranges of southeast Nevada and its miogeoclinal stratigraphy.
• Compiled and digitized 5 hand-drawn geological maps into ArcMap; plotted evidence of thrust and normal faulting in basin and range rifting via autochthonous and allochthonous stratigraphy.
• Adhered to USGS mapping standards to output dynamic and universally translatable legends and geological symbols.
• Visualized 40 square miles of geologic history - from Precambrian to Quaternary - and presented the finalized map for publication in the Geological Society of America (GSA) scientific journal.

San Francisco Bay Area

Collaborate with forward thinkers to provide an artful eye while combining creativity, innovation, and professionalism; contributing to the growth of organizations, enabling all creators to think beyond the limitations of convention.

San Francisco Bay Area

• Served as main point-person for print production, packaging, UX/UI and web projects; collaborating with industrial engineers, developers, vendors and clients throughout the product development process.
• Guided and mentored visual designers to produce intuitive layouts for iOS and Android mobile, touch applications and websites.
• Delegated, compiled and delivered design solution proposals to internal managers and engineers.
• Coordinated meetings with retail clients to present proposed designs, garner feedback, and respond to inquiries.
• Art directed activities throughout development stages - from product design to photoshoots - and advised team on design improvements.
• Conceptualized and implemented the use of InDesign folios to present design proposals to clients through digital, interactive presentations.

San Francisco Bay Area

• Managed graphic production of in-store marketing collateral for Bare Escentuals'​ brands: bareMinerals and Buxom.
• Avidly utilized Adobe Creative Suite to create large format POP and event signage.
• Retouched raw product photography and imagery for mass production in both print and digital (web-based) environments.
• Collected translations for localization and versioning of brand assets/copy for BE's international presence.
• Executed product launches within retail environments by analyzing planograms and merchandise assortments.
• Handled visual displays/graphics for Bare Minerals and Buxom in the following retail environments: Sephora, Sephora International, Sephora inside SiJCP, Ulta, Macy's, Dillard's, Military boutiques, outlet boutiques.

Greater Los Angeles Area

• Served as Project Manager and Production Artist at a digital and print media company located in the heart of the entertainment industry: Burbank, CA. Utilizing my strong organizational and communication skills, I.
• Used Adobe Creative Suite 6 to create POP displays by analyzing planograms and product assortments.
• Acted as liaison between clients, installers, and our production department.
• Managed incoming projects by ensuring graphics were designed, digitized, printed andshipped to their final destination.
• Streamlined operations by minimizing shipping costs, contributing to a $4.1 million profit increase and decreased per-unit costs since employment in 2011.

• Covered Midday Producer shifts, distributed prizes and promoted KIIS FM.
• Uploaded, edited and inputted syndicated files into NexGen/Prophet.
• Researched and promoted nonprofit events via the KIIS FM website.

Davis, CA

• Filled 75% of vacancies (compared to previous year’s 50%) by utilizing marketing and communication skills to attract future residents.
• Applied expertise in sales to lease vacant high-end apartment units by establishing strong interpersonal rapport with clientele.

Long Beach, CA

• Interviewed hospital personnel and wrote articles for VA weekly newsletter.
• Surveyed veterans for the user-friendliness of the VA website, advertised to several military venders, resulting in a 40% increase in website hits.

Concurrent Bs/Ms, Geosciences + Atmospheric And Oceanic Sciences

Bachelor Of Arts, Communication, Digital Media

Activities and Societies: Marketing & Business Association

Associate Of Arts (A.A.)