Julie Simmonds Email & Phone Number

Canada

Plano, Texas, United States

Collingwood, Ontario, Canada

Ontario, Canada

Recruited by Albarrie to redevelop its brand and build the marketing program, aligning to the company's strategic direction. Collaborated cross-functionally with sales, quality, and R&D.Researched customers, markets, product lines, and competition to define the plan.Unified the brand across three divisions, creating a consistent marketing message. This project included redefining mission, vision, value propositions, core messages, website launch, developing new sales assets, and product branding for four distinct product lines.Led and delivered a 150-page website project on the WordPress platform, resulting in more search traffic, higher click-through rates and better engagement. As the creative visionary, writer, editor, and project manager, I simplified content management for internal staff while improving the user experience.Created compelling content, successfully pulling people into and through the pipeline, generating lead opportunities for sales. Audited and analyzed marketing activities and budget.Managed internal marketing team, freelancers, agency, and media partners.

Thornbury, Ontario, Canada

Due to my demonstrated marketing successes, I was hired by BTI to design new marketing strategies and innovate cross-functional programs and channels.Redeveloped BTI's brand messaging and content, including sales materials, presentation decks, photography, videos, job stories, and high-value content downloads. Onboarded Hubspot Marketing Automation program + led the company's new website redevelopment project that produced a 42% increase in website traffic and a 50% increase in page views upon launch.I partnered with the Director of Sales to design sales territory marketing plans on a global scale.Introduced and implemented a workshop-style sales conference for 40 people with team-building exercises to improve employee engagement, foster interdepartmental collaboration, and support long-term planning.Advised Executive team on marketing strategies and tactics, ensuring alignment with corporate goals.Restructured BTI's trade show program from a "show up and display" system to that of a strategic marketing campaign that includes data analytics for lead generation, resulting in a revenue-generating program.Managed marketing budget, vendors, freelance designers, and media partners worldwide.

Collingwood, On

Upon selling my successful business, I was recruited by Our Homes Media, Inc., to be their Associate Editor.Shortly after starting the Associate Editor role, I discerned the company’s need for a new website and a digital content platform. After advising leadership, they opened a new position for me as the Digital Strategy Manager.In this role, I redesigned the company’s website. In addition, I implemented a digital content platform and a content strategy resulting in a 20% increase in website visitors and a 71% increase in social media engagement in less than 30 days.

Ontario

I knew my marketing and brand management skills were top-notch, and with little opportunity in the new community I lived in, I decided to take the next step and start my own business from the ground up.Successfully created a niche marketing business that specialized in marketing and advertising campaigns for miniboards, strategically placed in businesses within industry-specific, high-traffic areas.Created and optimized the product line and production process. Solicited host advertising locations by developing a compensation program that gave back to the local hospital's foundation, creating a win-win for both parties.Grew the business organically by its outstanding reputation to the point where I had positioned it for a profitable sale.

Ottawa, On

Developed and coordinated four training programs to employ Canadian civilians in overseas military operations. Worked with human resources to select overseas teams. I also provided administration and team support to the employees sent on deployments. This was a six-month contract.

Drvar, Bosnia

Coordinated home leave and R&R travel for over 250 military personnel working in Drvar, Bosnia. Term contract position.

Edmonton, Alberta

Account Executive for biweekly niche newspaper product targeting the Canadian Forces at CFB Edmonton. I increased the sales by 30 per cent during my tenure. Developed new business accounts for the newspaper. Consulted with advertisers on creative concepts and messaging. Acted as a liaison with the Edmonton Garrison Public Affairs and the Edmonton Sun.

Dallas, Texas

Worked on the Travelocity.com and EyeMasters accounts. For Eyemasters: Tracked and analyzed sales targets against promotions for 50 different target markets across the U.S., as well as competitors' marketing efforts. I worked with editing and production team on broadcast commercials. Sourced talent for photo shoots and commercials. For Travelicty.com: Tracked and analyzed competitors' marketing, as well as focus group research.

B.A. And B.S., Journalism Advertising, English Literature, Minors In Marketing And Psychology

Activities and Societies: UNT Ad Club

Education record