• Led and managed a team of three product managers at a top Fortune 100 Global Retailer for the User Reviews (UGC) and Community product group in the e-commerce division of a global retailer. Built and executed the product roadmap and strategy, achieving a 700 BPS increase in review coverage.• Crafted go-to-market strategy for the Review Syndication program, adding hundreds of thousands of reviews through a comprehensive process for marketplace sellers for top Fortune 100 Global Retailer• Developed and executed digital and out-of-home marketing campaigns for a Fortune 500 consumer products company in Latin America and the Caribbean, driving user growth and trials of a new product. Derived KPI strategies and led campaign optimizations to increase user referrals and trial conversions.• Implemented a global hub of digital excellence, shaping the operating model between headquarters and markets for global Fortune 500 consumer goods company• Developed a data strategy and adoption plan for an internal data toolset for a leading global insurance and reinsurance company, collaborating with senior leadership.• Managed the internal pipeline of proposals, leads, and pitches for Deloitte's Marketing Technology Group, designing processes to streamline the sales pipeline.• Owned CMS vendor assessment and selection for a website redesign and digital marketing transformation project for a large asset manager, organizing vendor demos and coordinating stakeholders.• Established a social media listening program for a major club shopping retailer, analyzing social trends to understand customer sentiment and reporting findings with actionable insights.• Led a talent assessment of Marketing Technology and Commerce practitioners at Deloitte Consulting to identify skill gaps within the practice.• Created a Salesforce Marketing Cloud implementation proposal** for a large defense company to streamline their sales and marketing process.

MBA graduate of IE Business School - ranked 8th in the 2017 Financial Times Global MBA Ranking

• Delivered actionable insights into e-commerce product performance, tests, and strategic initiatives using data, analytics, and qualitative sources.• Created KPI dashboards and tools for mobile apps, landing pages, and marketing teams to enable faster business decisions.• Performed strategic analysis to set product and marketing roadmaps for the global organization.• Built the first automated version of key product funnels, providing real-time performance insights and identifying opportunities for tests and enhancements.• Developed processes to align product and marketing channel communication and operations.• Liaised with Product and Technology leads to identify, quantify, and triage site enhancements, bugs, and issues.• Managed customer feedback via OpinionLab across the global organization, embedding the voice of the customer into product, marketing, and POS roadmaps.• Analyzed structured and unstructured site data using Hadoop, Adobe Analytics, SQL, and Google Analytics.

• Managed global web analytics platform across ten business groups at TripAdvisor• Owned and administered the Adobe Analytics tool, supporting 70 global end-users across four offices.• Ran the global A/B testing roadmap and provided pre- and post-launch analysis to determine project success and rollout plans.• Launched real-time reporting and alerting to proactively identify dips in site performance.• Designed and led in-person and virtual web analytics and A/B testing training programs for TripAdvisor’s global offices.• Developed onboarding training programs in web analytics with custom training for specific teams.• Created a pre-launch go-to-market analytics assessment for TripAdvisor’s APAC presence, including analytics and competitor research for the Singapore office.• Built KPI reports for business group leaders and handled daily web analytics data requests.• Implemented tracking and measurement plans for the launch of Facebook Instant Personalization on TripAdvisor.