Chris Simmons Email & Phone Number

Cincinnati, OH, US

New York, NY, US

New York, NY, US

• Built omnichannel strategies that aligned with brand goals and strategic initiatives, leading to a 20-30% lift in KPIs through optimizing marketing technology stacks and the mix of channels and tactics.
• Boosted operational efficiency by 40% through advanced segmentation and journey mapping, directly impacting HCP and patient engagement and aligning with brand positioning and strategy.
• Directed the strategy, execution, and measurement of HCP & patient campaigns across multiple channels, including search, websites, programmatic & retargeting media, social media, CRM emails, EHR placements, and.
• Pioneered the integration of AI and machine learning technologies, enhancing real-time responsiveness to user behavior and significantly outperforming industry benchmarks in email, display, and search strategies.
• Delivered high-performing email, display media, and search strategies, achieving 5-15% above industry benchmarks, supporting brand objectives and driving engagement and conversion.
• Cultivated strategic partnerships with agencies and vendors, ensuring access to pioneering technologies and data sources, and maintaining messaging and experience consistency across channels and campaigns.

Cincinnati, OH, US

• Managed and mentored a team of 8 digital strategists, achieving an internal approval score of 90% and significantly enhancing team capabilities and morale, fostering a collaborative and high-performing team environment.
• Implemented SOPs and process optimizations, improving internal efficiencies and education by up to 80%, streamlining workflows and enhancing overall productivity.
• Directed high-impact Key Opinion Leader (KOL) & regionally focused CRM campaigns that drove 200-300% increased performance of Opens, Click-Through, and Read-Time compared to both brand and industry benchmarks.
• Supported the development of a proprietary email delivery platform that allowed brand teams to schedule on-demand webinars with a 2-4 email journey from invites, reminders, to post-event follow-ups.
• Provided copy and creative direction for emails, microsites, print pieces, and social media content, resulting in 40-50% more effective content and messaging, ensuring brand consistency and resonance across channels.
• Partnered with clients to ensure alignment of microsites and CRM with brand initiatives, avoiding conflicts with existing campaigns or communication calendars, and maintaining cohesive brand communication strategies.

San Francisco, California, US

• Collaborate with various teams in the UX/UI department to create and finalize internal and external guidelines for a variety of topics.
• Lead the development of various guidelines, including meeting with stakeholders, writing content, integrating feedback, and partnering with designers & developers
• Work with stakeholders to review, streamline, re-structure, edit, and refine existing guidelines
• Assist with migrating guidelines from draft platforms to final platforms for distribution
• Ensure that guidelines meet Salesforce tone and voice requirements

Cincinnati, OH, US

• Led cross-functional efforts in content creation and digital strategy across healthcare, hospitality, and home markets, significantly enhancing brand presence and engagement across digital channels, driving brand.
• Played a key role in the digital transformation of corporate branding and GTM strategies, contributing to the successful launch of new product lines, strengthening brand positioning and recognition.
• Led the strategy and content development of corporate brand site rework, ensuring a cohesive brand identity and improved user experience, and aligning all content and journeys with overarching brand objectives.

Louisville, Kentucky, US

• Led the strategy, creative, and copy for websites, social media, TV, radio, and OOH campaigns for Gold Star Chili, resulting in a 40% increase in social media followers, 80% increase in social engagement, 60% increase.
• Defined strategy and content for Longhorn Steakhouse CRM, driving a 30% increase in engagement and click-through rate, enhancing customer relationship management and brand loyalty.
• Developed naming, branding, audience, and go-to-market strategies for a new bourbon brand, establishing a strong brand identity and unique market presence.
• Managed organic and paid ad campaigns and buys for social media, out-of-home, radio, and TV campaigns, optimizing budget allocation and maximizing campaign reach and effectiveness.

Seattle, Washington, US

• Designed and wrote award winning content for email, websites, and social media for a variety of contents including P&G, Smucker’s, and Abbott.
• Created several award-winning video projects for P&G’s Downy Fabric Conditioner.
• Wrote social media content for Downy, Febreze, and IAMS that reached over 5 million users across Facebook, Twitter, and Instagram.
• Owned the copy direction and overall process for migrating a variety of P&G brands to a new brand.com template structure. Including auditing, editing, and writing new copy and content for brands including Nyquil.

Internship with the Experience Media department of Bridge Worldwide, now known as Possible Worldwide.

• Freelance designer, writer, and illustrator.
• Designed & printed custom t-shirts for a variety of small businesses.
• Wrote and self-published several comic books.
• Held three art shows featuring acrylic paintings.
• Wrote and illustrated a comic strip for an independent satire publication.
• Illustrated short stories and articles for author Greg Boose.