Heather Simmons Email & Phone Number

St John’s, Newfoundland And Labrador, CA

Leading sales and marketing for smarter energy management company.

Vancouver, British Columbia, CA

• Spend management SaaS platform, Series B-C, Revenue $20 million+
• Developed Procurify’s marketplace strategy to monetize $10 billion+ in spend. Signed 17 punchout partnerships with Amazon, Oracle, Microsoft, Staples, and others, many with revenue share.
• Signed global revenue-sharing payments deal with Airwallex, creating critical product capability.
• Signed 7 technology partners to close gaps in product roadmap (https://www.procurify.com/partners/), and established ERP integration partnerships with Netsuite, Sage, and Microsoft.

Toronto, Ontario, CA

• Higher Education SaaS platform, Series C-E, Revenue $25 million to $65 million+
• Top Hat Revenue MVP Award. President’s Club. Ranked #1 in sales performance of all sales leaders.
• Hired, trained, and coached six Enterprise Sales Directors with a combined $3.5 million new sales and $14 million renewal sales quota. Inspired total team of 20 account executives, customer success managers, and BDRs..
• Enhanced Sales Enablement function to include a shift to online onboarding during COVID and the creation of an Educator Enablement role. This resulted in an 18% improvement in sales close rates and the development of.

Toronto, Ontario, CA

• Digital Marketing Agency, Bootstrapped to $1 million+
• Responsible for revenue generation and strategy. Helped companies from Atlantic Lottery to TD Bank identify strategic opportunities and align strategy, communications, and customer experience.

Libertyville, IL, US

• AgTech, Series A-B, Revenue $5 to $10 million, Acquired by major chemicals company for $100 million+
• Hired new CEO with 30+ years of agricultural experience. Acquired smaller company with critical intellectual property. Handled contentious valuation and funding round.

• Mining communications HW/SW technology, Seed to Series A, Revenue $0 to $1 million+
• Hired CTO to build working product from PowerPoint concepts. Grew engineering team to 6 and sales team to 3. Scaled company from $0 to $1 million by personally closing first sale, in South Africa.
• Raised over $6 million in venture capital funding in seed and Series A rounds.

Toronto, Ontario, CA

• B2B division of Rogers Communications Inc., Public company, Revenue $10B+
• Shifted focus to rapidly growing small business market. Partnered with Mitel to deliver innovative VOIP product with SaaS pricing.

Round Rock, Texas, US

• Fortune 500 Information technology leader, Public company, Revenue $800 million to $50B
• Led sales and marketing teams that grew revenues by 50% annually for nearly a decade.
• Developed pricing strategy which catapulted Dell to #1 market share position within 6 quarters. Received Chairman’s Award (top 10 employees globally).
• Reduced Dell Canada SMB opex by 30% by opening India sales call center. Doubled profits in 2 years.
• Pioneered the idea and method for pre-installing software on personal computers, creating a billion-dollar business for Dell within 5 years.
• Led team which created Dell Canada’s website and e-commerce store, one of the first in Canada.

US

• Leading global consulting firm, Private company
• Developed financial and organizational strategies for large media and energy companies.

Master Of Business Administration - Mba

Master Of Arts - Ma, Digital Futures

Bachelor Of Business Administration - Bba, Accounting