David Simmons Email & Phone Number

Portland, Maine Metropolitan Area

Sales and marketing leader and champion of organic growth.

Consult with senior executives to help them solve complex performance issues (profitability, customer retention, flat/stalled growth); identify and execute growth opportunities; leverage technology to reach new customers and wow existing customers; refine their value propositions; and build go-to-market plansKey Contributions:~Collaborated with the founders of the start-ups Starzly, Composure, and Chalkboards to build positioning and pitch decks for successful fund raising. ~Created key messaging to launch “The Goo” analgesic sports cream.~Consulted with the CEO of Fierce to launch the app Pulse by Fierce, which has been called “The most important employee wellbeing innovation in recent history.” (https://fierceinc.com/pulse_by_fierce/). ~Analyzed the market potential of Biofuels for the Main Energy Marketers Association (MEMA) in support of striking a balance between reducing greenhouse gas emissions and protecting small family-run companies).~Working with the senior leadership team at dss+ (Dupont Sustainable Solutions), created a customer segmentation strategy and crafted their value proposition.

After successfully exiting Heatable, spent time hiking the Colorado Trail, surfing in Costa Rica, and pursuing volunteer opportunities, including a grassroots turtle conservation project in Costa Rica.

Portland, Maine Metropolitan Area

Founded Heatable as a spinoff from Dead River to capitalize on an opportunity for Dead River to grow organically in the heating oil market. Led a strong team and key partners through the conception, pilot, and growth of the company, including hiring a team of operations managers, overseeing technology and marketing partners, owning the P&L, creating the digital customer experience (web and app), creating a beautiful brand, and building and executing the full marketing strategy encompassing paid search, SEO optimization, display, social media, blog and video content, PR, OTT, TV, and email.Key Contributions:~Oversaw the conception of Heatable, including branding, business model, financial/investment model, go-to-market strategy, operating model, IT plan, app concept, strategic partners, pitching to the Dead River Board of Directors, and securing funding.~Built an extraordinary customer experience and beautiful brand, resulting in 1,000+ 5-star reviews on Google and Facebook and a 93% net promoter score.~Significantly differentiated the company from competitors by leveraging technology, automation, branding, and breakthrough marketing to achieve 200%+ annual growth rate.

Greater Boston Area

Reporting to the CEO, advised and coached the executive leadership team regarding the company’s long-term vision, strategic improvement initiatives, market opportunities, and how the company could best meet short- and long-term growth objectives. Led a number of strategic initiatives to help the company achieve their growth goals. Provided analysis and insight in a variety of areas, including business line and product profitability, customer acquisition and retention, and market trends.Key Contributions:~Implemented an annual 5-year strategy process that tied into annual operating plans and budgets as well as a Board of Director review.~Revamped the pricing strategy, implementing a data-based approach focused on reporting, and analytics, and competitive data, ultimately generating significant EBITDA improvement.~Led an initiative to improve the probability of the equipment service business by focusing on process improvement, a balanced scorecard, and a management training.~Standardized structures, processes, metrics, and customer experience across 20 field offices by developing the strategy, securing resources, and leading an internal project team of 10 through all phases of the change program. Project enabled the company to significantly improve EBITDA.

Irving Energy

Led a marketing and sales team of 30 while overseeing the annual strategy process and strategic initiatives. Developed the full marketing stack for traditional and digital marketing, including print, outside, direct mail, paid search, SEO, display, social media, video, PR, TV, blogs, and email. Introduced a management scorecard and sales training program.Key Contributions:~Improved annual customer acquisition by 23% and customer retention by 27%.~Increased web traffic and SEO rankings by 50X.

Co-founded Clickfil as a spinoff of Irving Oil. Owned the development of the business, financial, and launch plans, and pitched to the Investment Board at Irving Oil. Created the go-to-market plan with the marketing partners and led the sales and marketing teams. Built the brand, crafted the customer experience, and collaborated with the IT partner to create the ecommerce website.Key Contributions:~Captured 3% of market share within the first 6 months, with 98% of customers saying they would recommend Clickfil to others.

Partnered with business leaders to identify, scope, pilot, and execute innovation and improvement initiatives.Key Contributions:~Transformed the B2B sales organization to achieve double-digit growth for 5 years in a flat market.~Led the restructuring and turn around of the Home and Commercial Energy Business, resulting in a 20% cost reduction and shifting from loss to profit within 2 years.

Led major client engagements in the areas of business transformation, customer experience, strategy execution, and culture change for Fortune 500 clients in the energy, pharmaceuticals, financial services, professional services, and consumer goods sectors.Key Contributions:~Won the Chairman's award for leading a multi-year engagement with Irving Oil.

Master'S Of Management (Mba Equivalent), Business Administration And Management, General

Bachelor Of Business Administration (Bba), Business Administration And Management, General