Derek Tobias Email & Phone Number

Redwood City, California, Us

Redwood City, California, Us

Redwood City, California, Us

London, United Kingdom, Gb

• Developed and continually optimized a scalable process to increase campaign production by 3x and achieved +30% YoY growth in annual bookings ($140 million) since 2017. • Built out content and testing roadmaps, project timelines, and review documentation for marketing, translation and engineering teams to launch 30+ web/email campaigns each month.• Lead a multi-million dollar, cross functional initiative with marketing, SEO, and engineering, in order to overhaul the Talent Solutions content library, consisting of 26 new pages and cataloging 300+ content assets.• Developed processes and documentation for design and engineering to ensure all email and web properties adhere to accessibility guidelines, brand standards, and platform restrictions.• Managed and mentored two junior project managers working within LinkedIn Talent Solutions.

London, United Kingdom, Gb

San Francisco, Ca, Us

• Produced 40-50 projects on a rolling basis including managing project scope, copy/art approval, translations, creation of developer technical documents, and Web/Mobile QA.• Managed cross-functional communication between designers, marketers, engineers to ensure the smooth creation of assets and flawless execution of the weekly refreshes on OldNavy.com.• Created “Technical Brief” template to give ample notice to engineering on full scope and business case for complex projects, ensuring proper resourcing.• Worked with user research, UX designers and marketing to launch the first fully responsive website in the Gap Inc portfolio with OldNavy Mexico.• Developed new timelines and processes for International sites, which cut a 6-week pipeline for the creation of site and email launches down to 3 weeks.• Managed a freelance designer and web developer to launch a new hiring portal for Old Navy aimed at adding personality and culture highlights to the recruitment website.

• Developed a visual template for all outgoing web collateral (email, landing pages, web articles).• Produced series of 4 videos including, managing schedules/budgets, sourcing sound and lighting crew, working with dietitian to write/edit scripts, personally filming/editing videos.• Launched and analyzed performance of 6-week beta test consisting of 12 emails and 3 A/B tests.

• Managed a team of freelancers to produce bi-weekly features for Grain Audio’s newly launched blog aimed at bringing music industry credibility.• Utilized my music industry contacts to set up and execute numerous band interviews resulting in an increase in YouTube views by nearly 1000% in 6 months, and Facebook likes by 250%.

Melville, Ny, Us

• Served as primary advisor to sales and marketing team for all matters related to customer purchasing behavior and product use case scenarios. • Created a series of entertaining yet informational trainings and videos to help sales team easily understand product features, which was then distributed to retail partners.• Developed positioning strategies for a new products and new categories in order to eliminate the risk of competition with our current cameras in the market. • Acted as a product ambassador and worked with the PR team to develop and run innovative launch events and engaging pitch ideas.• Produced competitive analysis and share of voice reports to keep leads informed of competitive brands growing their market share.

• Managed production of all outgoing product materials including package design, sell sheets, POS displays, online demos and sales presentations for the docking speakers, headphone, categories.• Owned the creation of a series of iOS Applications to enhance product functionality. Provided creative direction ensuring all UI/UX were visually appealing, user-friendly and aligned with brand.• Directed a 3rd party web development team to produce a new marketing Intranet allowing easy distribution of all collateral, with varying levels of security for different teams/executives.• Contracted a content distribution service to ensure consistent messaging across sales platforms ad Achieved 22% increase in conversion of online sales with launch of new uniform web demos.• Managed the sponsorship of a key stage at the Vans Warped Tour, and partnered with numerous bands for in booth signing, RockBand competitions and product demos during the 7-week tour.

Originally hired to manage a small music section for the movie news blog “IESB.net” but after 6 months worth of continual visitor growth, I branched off and started a new site called, AudioFrequency focused solely on music. Key Contributions:• Cultivated and nurtured relationships with key managers from top record labels and music PR firms.• Managed a team of 15 writers and photographers to coordinate weekly content schedules.• Executed quarterly promotions in the form of sponsored contests, giveaways, and photo competitions to attract new viewers and provide added benefit for advertisers resulting in a 20% increase of traffic.• Designed custom advertising plans to provide optimum placement and frequency to maximize ROI.

Originally hired as a staff photographer and then quickly took over all web-related activities. Key Contributions:• Developed a comprehensive marketing plan that included social media, events and a newly created affiliate program, propelling sales and traffic upwards of 500% in the first sixteen months.• Directed a complete site redesign including visual refresh and addition of a new user community. • Identified cost-effective advertising venues and negotiated rates to maximize frequency and ROI. • Designed and implemented all online and print marketing collateral including banners and event flyers.

Instrumentally contributed to development of new campaigns, including conceptualizing ad concepts, writing compelling copy, building tag lines, and creating promotional items. Serviced clients including: Argent Mortgage, Avery-Dennison, AutoNation, and Quallcomm. Garnered the distinction of being the 1st intern in agency history whose campaign concept was presented to a client.