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Jenkins is one of the most recognized and accomplished digital marketing leaders. The founder and CEO of BrightWave, the premiere email and CRM focused agency, has received nearly every industry accolade, written the two definitive books on email marketing and created the gold standard of industry events, EiQ. In 2019, BrightWave was acquired by Ansira, an independent, global marketing technology and services firm which is backed by Advent International. Over the past 20 years, he has appeared on Bloomberg TV, written for Forbes and has penned over 150 articles on digital, technology, marketing & leadership topics. Jenkins previously served as CMO for Ansira where he was responsible for the firm’s overall strategic marketing efforts, external communication, and business development. He was the Founder and CEO of BrightWave, the leading email, eCRM and cross-channel agency, acquired by Ansira in 2019. The agency made the Inc. 5000 list of fastest-growing private companies for five consecutive years, was named a top place to work and was named the top email independent agency and “the best of the best” by The Relevancy Group, among various accolades. BrightWave built a world class client roster and received almost perfect scores on Glassdoor, including Jenkins' approval ranking as CEO. Jenkins is also the founder of EIQ – the intelligent email gathering, an annual conference focused on email performance and innovation. Leading industry thought leaders said "EiQ is my favorite conference" and "I've never been to an industry event with so much character!" Jenkins accolades include the Lifetime Achievement Award from the Atlanta Interactive Marketing Association, Marketer of the Year from the American Marketing Association, the Email Marketer of the Year at the Tech Marketing Awards, and the 2020 Thought Leader of the Year from the ANA/Email Experience Council. He is the author of industry-defining books “The New Inbox” and “The Truth About Email Marketing,” as well as a keynote speaker and contributing writer for Forbes on marketing and leadership topics. Prior to founding BrightWave, Simms lead CRM at Cox Interactive Media. Currently, he is founder of Three Groves, a platform for investments and advisory work for high growth companies. He is also the founder of easythanks, an AI company that is “Revolutionizing College Applications.”Simms serves on several nonprofit organizations in Atlanta, where he currently lives with his wife and three children.
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PartnerComposiumAtlanta, Ga, Us -
FounderEasythanks Sep 2023 - Presenteasythanks is a very efficient and helpful AI driven tool for college-bound students that helps get you noticed by your dream college. easythanks makes those critical yet time-consuming follow up email notes to colleges a breeze. Try it here: https://easythanks.collegeInitial PR on easythanks launch: IS YOUR KID APPLYING TO COLLEGE? THIS AI STARTUP CAN HELP. https://hypepotamus.com/community/organizations/applying-to-college-easythanks-can-help/"What if there could be an ‘easy button’ for the college application process? An Atlanta-based entrepreneur behind easythanks is using AI to help streamline the endless emails created while students are applying to colleges."Revolutionizing College Applications – AI Startup Streamlines the Processhttps://cryptorank.io/news/feed/9f8cc-college-ai-startup-streamlines-process"In the rapidly evolving realm of college applications, where competition is fiercer than ever, an innovative solution has emerged from the convergence of artificial intelligence and education. Easythanks, an Atlanta-based AI startup founded by Simms Jenkins and Amber Fawlkes Brinkman, aims to revolutionize the way students approach the daunting task of applying to college.By harnessing the power of AI, Easythanks seeks to provide students with the tools they need to stand out in a crowded field and increase their chances of securing admission to their dream schools." -
FounderThree Groves Jan 2022 - PresentThree Groves is a platform for investments and advisory work for high growth companies ready to expand and dominate.Portfolio companies include easythanks and Speech to Slides. -
MentorRed Frame Lab At Denison University Jan 2022 - PresentGranville, Ohio, Us -
FounderEiq: The Intelligent Email Gathering Nov 2016 - PresentEiQ, the intelligent email gathering, was created to disrupt the traditional email conference circuit, which too often throw out the same agendas and speakers without adding a unique point of view that matters. EiQ will bring what matters most to email marketers front and center in a fantastic and comfortable environment. The 2018 event will be Thursday April 19, 2018 at the Loews Hotel in Atlanta, GA. The EiQ VisionA unique, cutting-edge conference focused on email marketing trends and innovations, and celebrating the power of permission and performance.Visit www.eiqgathering.com for more information including content, speakers & sponsors.
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FounderEmailstatcenter.Com Mar 2007 - Present"...EmailStatCenter.com's visionary methodology for capturing and sharing key data points and information is a powerful combination."- Jeanniey Mullen, Founder, eec BrightWave Marketing founded EmailStatCenter.com in partnership with The Email Experience Council (eec). The site has become the first centralized online repository of statistics and research specific to the email marketing industryWebsite users vary from email marketing practitioners to journalists seeking easy to find stats to general marketing professionals seeking additional information on email marketing metrics.EmailStatCenter.com was launched by BrightWave Marketing, North America’s leading email marketing focused digital agency and the eec. As a result, EmailStatCenter.com is a free, easy to use website that has a wide range of email related research from basics like average open and click through rates to more sophisticated metrics and results from detailed research studies from the field.Visit sister site SocialStatCenter.com for metrics & info related to social media marketing.
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Board MemberLivable Buckhead Dec 2019 - Feb 2023Atlanta, Georgia, Us -
Chief Marketing OfficerAnsira Aug 2020 - Oct 2021St. Louis, Mo, UsAs Ansira CMO, Simms is responsible for the firm’s overall strategic marketing efforts, external communication, and business development. He is the Founder and previous CEO of BrightWave, the leading email, eCRM and cross-channel agency, acquired by Ansira in 2019. Jenkins is also the founder of EIQ – the intelligent email gathering, an annual conference focused on email performance and innovation. Prior to founding BrightWave, Simms lead CRM at Cox Interactive Media. Jenkins accolades include the Lifetime Achievement Award from the Atlanta Interactive Marketing Association, Marketer of the Year from the American Marketing Association, the Email Marketer of the Year at the Tech Marketing Awards, and the 2020 Thought Leader of the Year from the ANA/Email Experience Council. He is the author of industry-defining books “The New Inbox” and “The Truth About Email Marketing,” as well as a keynote speaker and contributing writer for Forbes on marketing and leadership topics. Simms serves on several nonprofit organizations in Atlanta, where he currently lives with his wife and three children.About Ansira: An independent, global marketing technology and services firm, Ansira believes in transparent partnerships to meet clients where they are on their customer experience journey. Ansira designs relevant, persuasive experiences for all the right moments; strengthening relationships, cultivating brand loyalists, and assuring profitable client growth. Teams operating across the US, Europe, South Asia, and Oceania, arm brands and their channel sales ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible. Ansira is backed by Advent International, one of the largest and most experienced global private equity investors, with deep expertise in the business and financial services sector. -
Official MemberForbes Agency Council Sep 2017 - Oct 2021Boston, Ma, UsForbes Agency Council is an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies. -
Founder & Chief Executive OfficerBrightwave - The Leading Email & Ecrm Agency 2002 - Aug 2020Simms Jenkins is Founder and CEO of BrightWave, the leading email & eCRM agency. The award-winning firm specializes in elevating email marketing programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave in establishing a world-class client list including Aflac, Chick-fil-A, Equifax, Google, Mattress Firm and Phillips66. BrightWave has been ranked among the fastest growing private companies by Inc. Magazine the past five years (the only company in its industry to achieve this feat). Jenkins has been awarded some of the most prestigious honors in the digital industry, including the first Lifetime Achievement Award from the Atlanta Interactive Marketing Association, the AMY Marketer of the Year from the American Marketing Association and the Email Marketer of the Year at the Tech Marketing Awards. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April 2013 by ClickZ/Incisive Media) and The Truth About Email Marketing published by Pearson's Financial Times Press in 2008). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world. His industry articles have been called one of the top information sources for email marketers. He has been featured in The New York Times, Fortune Magazine, Forbes, The Wall Street Journal, Adweek, Bloomberg TV, Wired Magazine and other leading publications. Jenkins is a regular speaker at major digital industry and general business conferences.Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics.
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Class Of 2016Leadership Atlanta Jun 2015 - Dec 2016Atlanta, Georgia, UsProud to be part of the Class of 2016. Celebrating more than 47 years of developing leaders, Leadership Atlanta is the oldest sustained community leadership program in the nation. Together with an expansive network of distinguished alumni, Leadership Atlanta continues a proud tradition of connecting and inspiring leaders to strengthen metro Atlanta's communities. The core of Leadership Atlanta's programming is our signature nine-month, executive-level series. Approximately seventy-five established leaders are chosen each year to represent a broad cross-section of metro Atlanta. Through retreats, full-day seminars, service projects, discussion groups and community tours, members explore critical community issues, examine themselves as leaders and build relationships of trust and mutual understanding. -
ColumnistClickz Network Jan 2010 - Mar 2016London, GbEmail Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-.The column can be found at http://www.clickz.com/experts/em_mkt/email-marketing-trends How are savvy digital marketers tapping e-mail to boost customer loyalty, drive business to on- and offline channels, leverage social networks, and more? This column is penned by leading industry expert Simms Jenkins and will cover the latest trends, observations, and best practices for the original Web app across an array of sectors. Look for unique insight, opinions, metrics, and view points that tell you what works- and what doesn't in the ever changing e-mail marketing world. -
Author, The New InboxAuthor, The New Inbox Apr 2013 - Apr 2013Website for the book: http://bit.ly/NewInboxBookEmail marketing remains the glue of any marketing department yet the rules are changing. Simms Jenkins, Author of the groundbreaking book “The Truth About Email Marketing” and Founder and CEO of BrightWave Marketing - North America’s leading email marketing focused digital agency - provides the keys to elevating your email program in a dynamic new digital world, including:• How email marketing fits in a social networking crazed world• Why mobile is the biggest game changer to hit email marketing. Ever!• Real examples and advice on how to grow your list, create better emails, what to test and how to drive more sales, acquire more customers and save your company money.The book includes forewords by industry legends Jay Baer and Stan Rapp.What the Experts Are Saying (http://bit.ly/NewInboxPraise) “I’ve learned as much about email from Simms as from any other person in the world. This is a useful, important book.” -Jay Baer, President, Convince & Convert. Co-author of “The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social”“The New Inbox is the right book at the right time. Anyone who relies on email marketing as a key sales and marketing tool would be wise to follow the advice laid out in this easy-to-read book." -Matt Blumberg, Chairman & CEO of Return Path, Chairman of the Board, Direct Marketing Association and Author, Sign Me Up"While there has been an influx of new digital communications channels in recent years, email marketing continues to be a significant driver of our business and a core way that we engage our consumers. Simms Jenkins and his book, The New Inbox, lead marketers down the path to being successful in building deeper customer relationships while integrating email with other digital platforms." -Kim Gnatt, Director, Digital Platforms & My Coke Rewards, Coca-Cola North America
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MentorFlashpoint Aug 2011 - Aug 2012Startup accelerator @ Georgia Tech
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ColumnistImedia Communications, Inc. Nov 2004 - Dec 2009Sydney, AuColumnist on email marketing trends, best practices and related topics. Jenkins's articles have been called among the most important and influential in the email marketing industry and a top 21 resource.Collection of articles can be found at http://www.imediaconnection.com/profiles/iMedia_PC_Overview.aspx?ID=3243 -
Author - The Truth About Email MarketingPublished By Pearson'S Ft Press Aug 2008 - Aug 2008London, GbAuthor of The Truth About Email Marketing, published in August 2008 by Pearson Education's FT Press. The book reveals 49 proven email marketing best practicesand bite-size, easy-to-use techniques that get results. Part of FT Press's successful "Truth About" series, the book is designed to appeal to seasoned email marketing professionals, novice small business owners, and other looking to utilize email marketing. The book's companion website can be found at www.TheTruthAboutEmailMarketing.com.Reviews -http://www.thetruthaboutemailmarketing.com/reviews/Press - http://www.thetruthaboutemailmarketing.com/pressroom/Buy The Truth - http://www.thetruthaboutemailmarketing.com/buy/ -
Manager, Crm Products & ServicesCox Interactive Media 2001 - 2002UsSimms managed the Customer Relationship Management (CRM) group at Cox Interactive Media, a subsidiary of the billion-dollar media company, Cox Enterprises. He managed the CRM team and all budgetary and strategic concerns related to this area at Cox. Simms was responsible for all retention and loyalty programs including email marketing, promotions and customer service for the network of 20 U.S. city site guides. During his tenure, Simms managed the training of 20 studios on a new email marketing system and the launch of a top-tier email marketing program with over 30 newsletters delivered to over 500,000 subscribers. This subscription base doubled in size in less than 9 months and helped increase the average user's visits per month to the Cox network by over 100%. Simms was invited to sit on industry leader, DoubleClick's Email Advisory Board. -
Strategic Marketing & Partnership ConsultantKozmo.Com 2000 - 2001Simms consulted for the high tech delivery company Kozmo, where he assisted in forming customer acquisition and retention strategies as well as obtaining partner relationships.
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Director Of Business DevelopmentBuytrek 1999 - 2000While at BuyTrek, he was a leader in developing alliance and marketing planning and pricing strategies.
Simms Jenkins Skills
Simms Jenkins Education Details
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Denison UniversityHistory -
St. Paul'S
Frequently Asked Questions about Simms Jenkins
What company does Simms Jenkins work for?
Simms Jenkins works for Composium
What is Simms Jenkins's role at the current company?
Simms Jenkins's current role is Partner.
What is Simms Jenkins's email address?
Simms Jenkins's email address is si****@****ead.org
What is Simms Jenkins's direct phone number?
Simms Jenkins's direct phone number is +140425*****
What schools did Simms Jenkins attend?
Simms Jenkins attended Denison University, St. Paul's.
What are some of Simms Jenkins's interests?
Simms Jenkins has interest in Https, Amazon, Www, The Brightwave Blog, Twitter, Blog, Com, Http, Newinboxbook, Brightwavemarketing.
What skills is Simms Jenkins known for?
Simms Jenkins has skills like Email Marketing, Digital Marketing, Digital Strategy, Online Marketing, Social Media Marketing, Marketing Strategy, Mobile Marketing, Interactive Marketing, Marketing, Online Advertising, Mobile Devices, Strategy.
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