Main Responsibitlities • Write, edit, publish & distribute content from Yad Vashem to global media outlets via print & online newspapers, TV and radio interviews, press releases, news stories & blogs.• Arrange media coverage of official delegations, visits and international events. • Host journalists & influencers from all over the world for seminars & programs at Yad Vashem.• Create and manage content for Yad Vashem's digital media platforms.• Strategize, develop and manage social media campaigns, optimizing target audience reach and maximizing exposure. • Work with influencers and content creators on TikTok, Instagram, Twitter and Facebook. • Coordinate visits to Yad Vashem including all media coverage of three U.S. Presidents, other heads of state, the official visit of Prince William & other members of European Royal households.Major Accomplishments • Planned & executed the international media campaign for all visiting heads of state & international dignitaries to the 5th World Holocaust Forum in Jerusalem, January 2020. • Initiated and managed contacts with media influencers and actors to promote Yad Vashem content and events.• Developed relationships with NASA astronauts resulting in sending items from Yad Vashem’s collection to the International Space Station with corresponding media coverage.• Designed & implemented media campaign for the opening of Yad Vashem exhibitions both in Israel & abroad, such as: Art Exhibition in the German Historical Museum, January 2016; Photography Exhibition at Yad Vashem, January 2018; Martin Schoeller “Survivors Faces of Life after the Holocaust” in the Ruhr Museum in Germany, January 2020; Symphony No. “Vessels of Light” dedicated to Chiune Suigiahara with the “Ready2print” exhibition in Kaunas, Lithuania, November 2022, Book of Names opening in the UN and 16 Objects in the Bundestag.

• Liaised with various Israeli governmental ministries to promote the use of the complex for international conferences and events.• Initiated ongoing relationship with the Israeli Ministry of Tourism to promote the use of the theaters and the newly opened Bible City to private and organized tourist groups.• Wrote and implemented a business plan for an international clientele.

• Managed marketing in preparation for first round venture capital. • Discovered and nurtured relationships with potential clients, pre- and post-sales.

• Managed and implemented policies and procedures for the daily functioning of a 280-bed skilled nursing facility and rehabilitation center.• Coordinated a staff of 40 at the nursing facility.• Received, investigated and responded to inquiries from the public, residents and their families and vendors regarding care or organization of the facility.

• Responsible for designing and editing marketing and public relations material.• Grant writing and resource development.

• Organized and coordinated arrangements for international speakers, guests and journalists for the annual Herzliya Conference on the Reichman University campus (IDC).• Managed international public relations for the Institute and the annual Herzliya Conference• Managed schedules, events, lectures and international trips by Dr. Uzi Arad, Institute Director.

• Designed and implemented advertising plans and media strategies for clients • Researched market penetration and media effectiveness using electronic industry databases.• Reported directly to the Senior Vice President Group Account Director

• Wrote and distributed English language press releases to foreign reporters and media agencies• Prepared spokespeople for interviews and coordinated media interviews• Translated and edited Municipality of Jerusalem position papers to English for international distribution• Managed public relations between English-speaking constituents and foreign visitors• Interacted with Mayor Olmert