Swappie is the no1 online destination for buying and selling refurbished smartphones in Europe. Since launching in 2016, we have grown to ~800 talents and €208M annual revenue - and this is just the beginning! Swappie was also recognised as the Fastest Growing Company in Europe on Financial Times' ''FT1000: Europe’s Fastest Growing Companies 2022'’.As a Senior Growth Marketing Manager I am working with a global team of marketing experts and I am responsible for- developing and implementing performance marketing strategies and tactics to drive acquisition, conversion & brand impact- identifying and developing growth & profitability drivers and develop experiment plans to test their impact- leading various development projects, where the goal is to find step change levers on a global level

Delivering Growth for eCommerce companies. Services: Strategy Consulting & Board member and Advisory board roles.

Finnish Design Shop is the world’s largest online store specialized in Finnish and Scandinavian design. Finnish Design Shop ships furniture, lighting and accessories from sought-after brands and designers to over 180 countries.Main responsibilities:- Responsible of Finnish Design Shop's marketing strategies and action plans globally- Building and leading Finnish Design Shop's marketing team (4 --> 14 persons) - Managing overall marketing budget and KPI'sFinnish Design Shop's annual revenue and profit margin %:- 2019: 28.1 M€ / 3.8 %- 2020: 43.3 M€ / 4.9 %- 2021: 58.2 M€ / 3.4 %

Babyshop Group is a leading global omni-channel retailer with a total turnover of +1 billion sek. Operating four retail brands - Babyshop.com, Alexandalexa.com, Lekmer.com and Oiidesign.se - we sell kids fashion, toys and baby products world wide.In Babyshop Group, I was in charge of key local markets outside Sweden. The role consisted of leading an international team of country managers and managing various strategy and operations related projects in close collaboration with management team and external partners.

eCom Growth is a three-year growth program that helps Finnish ecommerce companies to accelerate their growth and internationalization. In addition, the objective is to build a strong and active ecommerce community and ecosystem in Finland. My key responsibilities were to plan and execute growth program activities and help participating companies in their internationalization. Activities included:- Market-specific partner meetings and activities in selected markets: USA, UK, Nordics, Russia and China- Company-specific tailored trainings in various topics ranging from market research and internationalization to customer journey mapping and value proposition- Building a countrywide ecommerce community with 11 different ecommerce clubs that meet regularly- Organizing 25 ecommerce seminars with thousands of participants and international keynotes97 Finnish companies from Finland’s top consumer brands to smaller fast growing pure players were selected to the growth program. Working with such a large and diverse group of companies helped me gain valuable strategic understanding of ecommerce growth and internationalization.Growth Program results from a customer satisfaction survey: 4,54/5.

Arvo Partners is one of the top digital marketing agencies in Finland focusing on ecommerce. My clients varied from local niche shops to global shops and sites with +100 000 daily visits. As a SEO team lead, my main focus area was search engine optimization for ecommerce sites. Other responsibilities included project management for various business development projects.Strong focus in SEO gave me valuable hands-on knowledge in one of the key areas of ecommerce. SEO is closely linked to other areas of ecommerce, such as content strategy, marketing, overall customer experience and ecommerce technology – and a good SEO strategy takes all of these areas into account.

Net Departo is an ecommerce group which invests capital and knowledge into fast growing ecommerce companies. With a strong team of experienced ecommerce consultants, Net Departo is a strong player in the Nordic ecommerce market.My key responsibility was to be in charge of SEO for two ecommerce sites in all Nordic markets. This included:- Planning and executing an overall SEO strategy- Recruiting, training and managing two international intern teams- Project manager in planning and implementing new category structure for both of the shops- Project manager in ecommerce platform change from custom-made platform to MagentoIn addition to that, other areas of responsibility included:- Consulting Swedish ecommerce companies in market entry and localisation- Overall responsibility of Net Departo's internship program: Recruiting (whole process) 15 interns for four markets and training and managing seven of them on daily basis.

Full responsibility of all marketing actions, localization and growth of new webstore in the Finnish market. Marketing actions included active AdWords optimization, SEO and planning and executing various campaigns on a weekly basis.

Wimdu is a Rocket Internet company and a fast-growing European start-up aiming to build the leading marketplace for private apartment rentals. Wimdu was founded in early 2011, and has grown rapidly thanks to a highly motivated team of over 300 global developers, entrepreneurs and marketers. Wimdu currently hosts over 235,000 properties in more than 100 countries worldwide.Key responsibilities:- Responsible for developing Wimdu’s social media strategy- Responsible for SEO for Wimdu's Finnish domain- Responsible for global affiliate fraud detection. Provided regular training sessions to both interns and full-time employees- Responsible for creating Wimdu's online marketing performance reports for senior management. Reports covered all markets and a broad range of key metrics in online marketing.

Lyyti Oy is a Finnish event management company producing, selling and supporting a Software-as-a-Service (SaaS) called Lyyti. Over 2 000 000 registrations and 30 000 events have been organized with the help of Lyyti. The CEO and founder of Lyyti (Petri Hollmén) was elected as the Young Entrepreneur of the year 2013 in Finland Proper.My responsibilities in Lyyti included:- A/B testing and website optimization- Planning and executing marketing campaigns- Supporting some of Lyyti's largest customers in their event management

- Conducting market research for the German market- Creating an internationalization plan for German market- Taking the first steps towards internationalization: contacting partners and applying for funding