Simo Karkkulainen

Simo Karkkulainen Email and Phone Number

Cyber Sec & B2B Marketing | ex-McAfee | ex-Nokia | ex-SSH | ex-Leo Burnett @ WithSecure
Helsinki, FI
Simo Karkkulainen's Location
Helsinki, Uusimaa, Finland, Finland
Simo Karkkulainen's Contact Details

Simo Karkkulainen work email

Simo Karkkulainen personal email

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About Simo Karkkulainen

With 25 years of experience in digital marketing, I have established myself as an expert in software, technology, and cybersecurity marketing. Currently, I serve as the Director of Marketing Distribution at WithSecure, where I am responsible for overseeing technology, digital, and paid channels. This role allows me to leverage my technical expertise and strategic insights to drive impactful marketing initiatives.My journey into the tech world began at the age of 16 when I started building websites for local Finnish SMEs. This early start ignited my passion for technology and marketing, leading to the development of a diverse skill set that includes coding, copywriting, design, UX, and strategy. Over the years, I have become proficient in various technologies that underpin the internet and the tools used in marketing, sales, and IT operations.Technical and Strategic ExpertiseI possess deep technical skills and hands-on experience with technologies that power the internet, marketing, sales, and IT operations. My ability to code and manage complex technology systems, including cybersecurity technologies, enables me to execute digital campaigns that deliver concrete results.Leadership and MentorshipI am passionate about mentoring and guiding others, providing strategic marketing advice to various firms and individuals. I have played key roles in several startups, focusing on marketing, go-to-market strategies, and product development. As a speaker at industry events, I share insights on pipeline growth and marketing innovation.Future VisionLooking ahead, I am excited to continue leveraging my expertise to drive business growth and secure digital futures at WithSecure. My commitment to staying at the forefront of marketing innovation ensures that I remain a valuable asset to our organization. Whether pioneering AI-driven marketing solutions or developing cutting-edge cybersecurity strategies, I am dedicated to pushing the boundaries of what is possible in the marketing and technology landscape.

Simo Karkkulainen's Current Company Details
WithSecure

Withsecure

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Cyber Sec & B2B Marketing | ex-McAfee | ex-Nokia | ex-SSH | ex-Leo Burnett
Helsinki, FI
Website:
withsecure.com
Employees:
715
Simo Karkkulainen Work Experience Details
  • Withsecure
    Withsecure
    Helsinki, Fi
  • Withsecure
    Director, Marketing Distribution
    Withsecure Jul 2022 - Present
    Helsinki, Fi
  • Shreddington Snow
    Partner
    Shreddington Snow Nov 2022 - Present
    Shreddington Snow is a Finnish based snowboard store that is run by three snowboarding hobbyist
  • Pro-Service Oy
    Advisor
    Pro-Service Oy Jan 2015 - Present
    Helsinki, Uusimaa, Fi
    Pro-Service is an IT support company serving creative agencies and corporations in running their business through Apple portfolio products.
  • Digitalroute
    Head Of Digital Marketing
    Digitalroute Jan 2021 - Jun 2022
    Stockholm, Se
  • Salescalls
    Partner
    Salescalls Jun 2015 - May 2022
    Helsinki, Southern Finland, Fi
    SalesCalls app makes it really easy to make calls and followup everything. Our main goal is to make it as easy as possible to make the calls, followup all of the agreed items on the call and take things forward after the call. We are not CRM, but we like to play with CRM data. Our ambition is to be the easiest tool to make the calls to your new potential clients or existing clients.
  • Jakamo
    Head Of Growth
    Jakamo Oct 2020 - Jan 2021
    Seinäjoki, Etelä-Pohjanmaa, Fi
    Jakamo is a supplier experience platform connecting customers and suppliers across the manufacturing ecosystem rapidly, smoothly, and securely.
  • Cmowashere
    Partner
    Cmowashere Feb 2020 - Jan 2021
    Helsinki, Southern Finland, Fi
    CMOwashere is offering CMO's as a service. Our current focus is in the software and B2B marketing.
  • Bricco
    Partner & Board Member
    Bricco Mar 2019 - Jan 2021
    Helsinki, Southern Finland, Fi
    Bricco is a unique wine bar concept located in Helsinki. Currently, we have two locations in Helsinki.
  • Mighty Piper
    Co-Founder
    Mighty Piper Apr 2020 - 2021
  • Youredi
    Chief Marketing Officer
    Youredi Feb 2020 - May 2020
    Helsinki, Southern Finland, Fi
  • Nokia
    Media Strategist
    Nokia Jul 2017 - Dec 2017
    Espoo, Southern Finland, Fi
    Nokia acquired Comptel in 2017.
  • Comptel
    Digital Marketing Director
    Comptel Jun 2015 - Oct 2017
    Helsinki, Helsinki, Fi
    Working with Comptel digital channels in order to generate leads, nurture existing clients and strategies. Responsible of the marketing automation, analytics, social media & search.
  • Suulas
    Co Founder
    Suulas Jan 2015 - 2016
    Suulas App for SalesForce keeps your SalesForce pipeline & opportunities fresh and uptodate. Sales Directors don't have time to ask about every open opportunity. Suulas App automate sales directors need to get answers about open opportunities on the SalesForce daily. Suulas App automated the questions about open opportunities in your CRM. No more sitting in a meeting room talking about opportunities. One meeting less in a week is 20 phone calls more in a month.
  • Mcafee Is Now Part Of Intel Security
    Digital Marketing Manager
    Mcafee Is Now Part Of Intel Security Jan 2014 - Jun 2015
    Santa Clara, California, Us
    Working on the Global network security marketing team with digital marketing, online advertising, search engine optimisation, search engine marketing & social media.
  • Fonecta Oy
    Offering Manager
    Fonecta Oy Nov 2012 - Dec 2013
    Helsinki, Uusimaa, Fi
    Working as a offering manager at Fonecta service development unit. The unit creates, develops and supports the small and medium client sales, customer service and production. My role is to be responsible of small client marketing communication offering for several different channels, including search engine marketing, display advertising, social media advertising, own channels and email marketing. Creating two different communication channels for small clients, new and existing clients. Using behavior targeting, retargeting, loyalty programs and several other ways to target communication messages to the client. Also handling all display advertising platform development & integration.Currently looking for new partners and services for small and medium size clients. Publishers, platform, service concepts or ideas. Feel free to contact me if you have a solution for small or medium size clients.
  • Adq Company Oy
    Member Of The Board
    Adq Company Oy 2012 - 2013
    One of the members on the board at adQ Company after Fonecta acquired adQ Company.
  • Adq Company Oy
    Online And Mobile Director / Partner
    Adq Company Oy Oct 2010 - Nov 2012
    Was one of the owners and part of the management team. Worked as a all around man with online & mobile advertising. Handling the search engine marketing account & development. Developing new display offering for new and existing clients. Was responsible of the ad management system with online and mobile delivery. Integrated and customized Adtech ad management system for different purposes. Also acquired and integrated Mocean Mobile ad delivery system to our traffic management. Started a project with ad delivery system integration to Salesforce. Made a pilot project for cookie segmenting and profiling with Nugg.ad. Created the offering model for segmented cookies and the plan for delivery planning on the traffic management side.Created the first small advertiser self service trading desk for display advertising. Integrated the the tool to several different mediums, platforms and with multiple different ad formats. Daily tasks included campaign planning for Finnish & global medias. SEM campaign hosting and development for Google and Bing. Social media advertising for Facebook and Linkedin. Campaign development in network display advertising for CPC, CPM and CPA clients. Supported sales with offering development for fixed and seasonal offering. Created campaigns from Finland to Europe, Austarlia, US and Sweden. Worked with several different global networks, ad management systems, local and global clients.We sold adQ Company in 2012 to Fonecta.
  • Activeark Oy
    Director Online Marketing
    Activeark Oy Jan 2010 - Jan 2011
    Helsinki, Fi
    Running two teams with objective to improve customers online presence. Supporting clients with SEO, SEM, Analytics and lots of other services.
  • Leo Burnett Helsinki / Skandaali
    Key Account Director
    Leo Burnett Helsinki / Skandaali Sep 2008 - Nov 2009
    Chicago, Illinois, Us
    Helping clients to achieve more with their design, brands, marketing by providing actionable and insightful analysis and strategic insights for the decision making process, marketing, branding and service design.Specialties:- Concept design- Planning- Account management- Web Analytics- Online marketing- Media planning- Campaign management- Marketing and Online StrategyClients include Area, Fujitsu Services, If, MTL, Berner, Elisa, Sinuhe and many others. Part of the board of directors.
  • White Sheep / Isobar
    Digital Planner / Analytics / Client Manager
    White Sheep / Isobar Jan 2008 - Sep 2008
    Helsinki, Kamppi, Fi
    I am a digital sales, marketing and business development professional who has proven ability to drive branded online service business operations set up as well as ramp up successfully.Helping clients to achieve more with their design, brands, marketing by providing actionable and insightful analysis and strategic insights for the decision making process, marketing, branding and service design.Specialties:- Concept design- Planning- Account management- Analytics- Online marketing- Media planning- Campaign management- Web StrategyClients include Hartwall, Peugeot, Iittala, Arabia, Basware, Danone, HK, Ingman, Jämerä, Finnmatkat / TUI, Cosmopolitan and many others.
  • Satama - Trainers' House Plc.
    Web Analytics Consultant / Sales Support
    Satama - Trainers' House Plc. Dec 2007 - Jan 2008
    Helsinki, Southern Finland, Fi
    Consumer insight, market research, web analytics, user experience, motivation based consumer segmentation, target group definition, persona creation, service design, social epidemics, combining market research with web analytics, voice of customer, digital marketing, SEM, SEO, project management, account management.
  • Satama Interactive / Analytics
    Account Manager
    Satama Interactive / Analytics Mar 2007 - Jan 2008
    Nl
    Account manager in Satama Interactive in Analytics unit which is specialized in WebAnalytics, Market Research, Mobile measurement, Search Marketing (SEM & SEO)- Consultative sales to medium and large companies.- Sales of consulting services, digital marketing and e-business solutions.- Cooperative development of the business unit and the product portfolio.- Account management dutiesWe use quantitative and qualitative data in order to provide a 360 degree view of clients marketing activities. Our approach is based on the receiving end rather than the sending end. Our goal is to provide not only reports and data but tools and recommendations in order to evaluate and manage marketing activities to increase the results.Clients inlcude: Talentum, Alma, Rocla, Finnmatkat, Amer Sports, Suunto and many others.
  • Mainostoimisto Linnunrata / Advertising Agency Linnunrata
    Planner / Designer / Consultant
    Mainostoimisto Linnunrata / Advertising Agency Linnunrata 2004 - 2007
    I worked as a Planner and web designer for clients (Volvo Finland, Michelin Nordic, Linnanmäki, Lomarengas, Käyttöluotto, Pyhä-Luosto, Selecta, Kansallisteatteri, Pizzahut, Aberdeen properties, Iso Omena and many others). Digital marketing, media strategy, planning, Web project management, concept design, account management, web design and development, Web Analytics, SEM/SEO.
  • Emedia Company Finland
    Web Manager
    Emedia Company Finland 2004 - 2004
    Co-ordinating the Easysiter CMS (content management system) product development and feature requests. Product documentation and support. Part of the sales team. Worked with clients like: KappAhl, Linnanmäki, Expert, Elematic, Efore, SDP, Gramex, MTL and many others...
  • Oy Webotek Ab
    Designer / Planner
    Oy Webotek Ab 2001 - 2004
    I worked around the CMS system. Was the user interface designer for the system. I started at as a web designer and I was working with sales department. Analysing the usage of CMS-system and creating user interface for all applications. Clients: Efore, MTL, Cubio, SDP, HIFK, Kopiosto, Gramex, AKT, IAU, Expert, MTL, Perheyritystenliitto, Elematic, Consolis and many others.Online shops, mobile and other online tools.
  • Teho.Net
    Web Designer
    Teho.Net 1997 - 2001
    Brand development. design management, web site traffic growth, web standards consulting, web design

Simo Karkkulainen Skills

Web Analytics Online Marketing Seo Mobile Marketing Google Analytics Digital Media Social Media Digital Strategy Marketing Strategy Email Marketing Google Adwords Market Research Conversion Optimization Web Design Media Planning Omniture Facebook Team Management Concept Design Javascript Php Ad Exchanges Ad Networks Google Website Optimizer Adobe Creative Suite Mobile Media Bing Blog Marketing Integrated Media Online Branding Yahoo Search Marketing Ui Testing Digital Media Sales Campaign Creation Digital Innovation Interactive Strategy Interactive Marketing Strategy Audience Analysis In Game Advertising Adtech Openx Urchin Eyeblaster Dart Doubleclick Advertising Operations Adobe Webtrends Flash Design

Simo Karkkulainen Education Details

  • Helsingin Kauppaoppilaitos / Hbc Helsinki Business College
    Helsingin Kauppaoppilaitos / Hbc Helsinki Business College

Frequently Asked Questions about Simo Karkkulainen

What company does Simo Karkkulainen work for?

Simo Karkkulainen works for Withsecure

What is Simo Karkkulainen's role at the current company?

Simo Karkkulainen's current role is Cyber Sec & B2B Marketing | ex-McAfee | ex-Nokia | ex-SSH | ex-Leo Burnett.

What is Simo Karkkulainen's email address?

Simo Karkkulainen's email address is si****@****ure.com

What is Simo Karkkulainen's direct phone number?

Simo Karkkulainen's direct phone number is +358970*****

What schools did Simo Karkkulainen attend?

Simo Karkkulainen attended Helsingin Kauppaoppilaitos / Hbc Helsinki Business College.

What are some of Simo Karkkulainen's interests?

Simo Karkkulainen has interest in Football, Digital Media, Sales And Marketing, Marketing, Web Analytics, Blogs, Basketball, Trends, Web 2, Mobile Advertising.

What skills is Simo Karkkulainen known for?

Simo Karkkulainen has skills like Web Analytics, Online Marketing, Seo, Mobile Marketing, Google Analytics, Digital Media, Social Media, Digital Strategy, Marketing Strategy, Email Marketing, Google Adwords, Market Research.

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