Delivering extraordinary brand transformation, by design. We're proud to be the world's largest specialist brand and design group.

I wore many hats during my time at Uber with various roles and responsibilities across the UK and EMEA that have focused on the development and implementation of new strategies and products. These include but are not limited to:Uber for Business:EMEA lead for U4B liaising with product, engineering and regional marketing managers in order to guide product development (requirements such as tax, billing, reporting and compliance) and strategy across international markets. Launching Uber for Business across the UK covering all aspects of the product from rider communication to sales and support.National Partnerships:Leading a team through the centralisation of the UK marketing function in order to execute high impact and more innovative partnerships with national reach appropriate for a mature market. Focus on new deal types including partnerships to aid rider re-engagement and the use of Uber credits.Uber API:UK lead for the global API launch, bringing on Time Out as a launch partner across multiple cities worldwide.

Work across 30+ clients ranging from a venture capital backed start-up to a big four supermarket.Experience and expertise includes: Product and proposition development; Insight development;Brand idea and brand positioning; Marketing/communication strategy and execution. Examples of work include:InterContinental Hotel Group:Creation and execution of a new employee engagement strategy to better enable consistency ofexperience through over 4,000 properties worldwide.Nokia Siemens Networks:Making complex products easily understood with the creation of the company’s first integratedglobal marketing campaign since launch.T-Mobile UK:Revival of the forgotten EE brand with a sharpened value positioning, new target audience andcustomer segmentation, and a range of new products and processes to decrease churn and driveacquisition.

Examples of work include:NatWest:Repositioning NatWest in the wake of the financial crisisDevelopment and delivery of NatWest’s ‘Helpful Banking’ campaign through the lineHyundai UK:Management and origination of above the line creativeStrategic development of point-of-sale and promotional activityLadbrokes::Origination and delivery of through the line marketing communicationsDevelopment of an ‘inform and prompt’ approach for Ladbrokes in shop screens