Simon Thomas Email & Phone Number

La Rochelle, Fr

Paris

La Rochelle

Implementation of a communication and acquisition strategy on Saas softwares developed by the company, dedicated to hotels and campsites- Management of the marketing vision and definition of solution and technology roadmaps- Creation and optimization of digital marketing campaigns to generate maximum ROI.- Planning, implementation and optimization of marketing campaigns on paid channels- Advertising creations- Regular analysis of campaign performance against KPIs to… Show more Implementation of a communication and acquisition strategy on Saas softwares developed by the company, dedicated to hotels and campsites- Management of the marketing vision and definition of solution and technology roadmaps- Creation and optimization of digital marketing campaigns to generate maximum ROI.- Planning, implementation and optimization of marketing campaigns on paid channels- Advertising creations- Regular analysis of campaign performance against KPIs to drive growth across paid channels.- Implementation of weekly monitoring and reporting tables on KPIs- Lead the execution of marketing strategies and day-to-day management of third-party marketing vendors.- Use of marketing automation tools for lead qualification (Discovery, evaluation, purchase) in cooperation with sales and production departments- Support of the marketing strategy for new products and new offers- Management of marketing and digital projects in AGILE process (Website redesign, creation of loyalty campaigns, ..)- Member of Executive Committee Show less

La Rochelle, France

Management of all marketing and communication activities for the group and its properties (3 hotels and 3 campsites in the La Rochelle / Ile de Ré area) - Management and optimization of the budget dedicated to the implementation of the marketing strategy- Development and implementation of the marketing and communication strategy - Partial or complete redesign of the websites: project management MOA / MOE (development brief, specifications technical and functional, wordpress-based… Show more Management of all marketing and communication activities for the group and its properties (3 hotels and 3 campsites in the La Rochelle / Ile de Ré area) - Management and optimization of the budget dedicated to the implementation of the marketing strategy- Development and implementation of the marketing and communication strategy - Partial or complete redesign of the websites: project management MOA / MOE (development brief, specifications technical and functional, wordpress-based development, content/meta writing and optimization, retex, publication and promotion) - Focus on the digital part with implementation of SEO and SEA actions. Benchmark, KPI analysis, ROI optimization - Analytical monitoring and optimization of actions - Market and competition benchmarking- Research and development of new sources of income - Social network management - Website management with optimization of direct sales via the natural referencing and partnerships - Management of the OTAs relationship - Optimization of yield management - Development of additional sales with optimization of the commercial margin - Project management and statistical and marketing participation on business plan development (Acquisitions 2020 L'Eclusier and 2021 Le Richelieu) - Member of the Management Committee Show less

Oxford, United Kingdom

Articulated around web based marketing data ( ROI, Traffic ) and solutions sales, Continuity focuses on engaging with our customers after the nurturing and adoption process with the goal of renewing business year on year, not losing any existing customers. - pre call planning: analysis of the client complete situation (KPIs, sales history,...) - targeting key points in order to raise product awareness, providing expert advice on key points of improvement - telephone negotiation… Show more Articulated around web based marketing data ( ROI, Traffic ) and solutions sales, Continuity focuses on engaging with our customers after the nurturing and adoption process with the goal of renewing business year on year, not losing any existing customers. - pre call planning: analysis of the client complete situation (KPIs, sales history,...) - targeting key points in order to raise product awareness, providing expert advice on key points of improvement - telephone negotiation - sales process follow up Show less

Oxford, Royaume-Uni

Commercial Grands Comptes EMEA, équipe Hotel Solutions, spécialiste marché francophone. Vente uniquement aux grands hôtels et groupes hôteliers. - Gestion quotidienne d'un grand volume d'appels extérieurs, basés sur des indicateurs clés de performances. Mise en place d'algorithmes de mesure métrique individualisé pour établissement de ROI prévisionnels. - Comprendre et faire comprendre un produit complexe "clé en main", éduquer les clients. - Gestion des opportunités désignées de la… Show more Commercial Grands Comptes EMEA, équipe Hotel Solutions, spécialiste marché francophone. Vente uniquement aux grands hôtels et groupes hôteliers. - Gestion quotidienne d'un grand volume d'appels extérieurs, basés sur des indicateurs clés de performances. Mise en place d'algorithmes de mesure métrique individualisé pour établissement de ROI prévisionnels. - Comprendre et faire comprendre un produit complexe "clé en main", éduquer les clients. - Gestion des opportunités désignées de la prise de contact à la vente finale, y compris le traitement des commandes. - Répondre et traiter les appels entrants. - Suivi de l'activité CRM pour augmenter les taux de conversion Show less

Poitou-Charentes, France

auto-entrepreneur dans la gestion et l'accompagnement de projets web en toute sorte! SEO pour fabricant d'aquarium, SEA pour MFR du Poitou, market place pour un vendeur de jouet, marketing digital varié pour hôtels (optimisation site avec focus vente direct, amélioration des process d'acquisition, ...), SMO pour site de pièces agricoles...- Etre force de vente: démarchage téléphonique et "sur le terrain" pour augmenter le portefeuille client- Etre force de proposition: comprendre la… Show more auto-entrepreneur dans la gestion et l'accompagnement de projets web en toute sorte! SEO pour fabricant d'aquarium, SEA pour MFR du Poitou, market place pour un vendeur de jouet, marketing digital varié pour hôtels (optimisation site avec focus vente direct, amélioration des process d'acquisition, ...), SMO pour site de pièces agricoles...- Etre force de vente: démarchage téléphonique et "sur le terrain" pour augmenter le portefeuille client- Etre force de proposition: comprendre la problématique client pour adapter son offre et ainsi correspondre au cahier des charges établi- Finaliser les projets: négociation et signature des projets web, avec lien constant avec les éventuels sous-traitants concernés (technique, SEO, Design, finance)- Suivi commercial de clientèle et de projet, avec up-sale + suivi dans le temps sur renouvèlement de contrats de service annuels (SEO, hébergement, maintenance technique)- rapport financier, projection des ventes et suivi commercial Show less

Angouleme

L'hôtel du Palais est un établissement indépendant comportant 40 chambres de plusieurs catégories. Suite à son rachat et sa rénovation, un programme de modernisation accompagné d'une nouvelle politique commerciale ont été mis en place.Mon poste polyvalent incluait la réception, le développement commercial et la gestion de projets:- création de site internet, - migration PMS et channel manager- mise en place d'une stratégie de vente en ligne directe et via revendeurs (OTAs)

London, United Kingdom

Dominant provider of mobile response services to the world's advertisers, delivering highly sophisticated multi-channel services that optimises response across SMS, mobile internet and voice channels across 12 major markets with offices in Asia, US and UK.- win and retain clients within key verticals in french speaking countries- work with campaign management team to deliver activity

Cheltenham, Glos

Further to the sale of Living France to Archant, transfered to the in-house sales team.Promoted to Sales Team Leader and Display Ad Manager upon arrival, working across a portfolio of 2 magazines (Living France & France magazine, both leader in the UK & US market + newsstands and subscriptions).Main achievements: - Directly supervising 6 telesales agents, divided in classifieds and property teams.- Responsible for revenue growth for all sections of both magazines- Overtaking… Show more Further to the sale of Living France to Archant, transfered to the in-house sales team.Promoted to Sales Team Leader and Display Ad Manager upon arrival, working across a portfolio of 2 magazines (Living France & France magazine, both leader in the UK & US market + newsstands and subscriptions).Main achievements: - Directly supervising 6 telesales agents, divided in classifieds and property teams.- Responsible for revenue growth for all sections of both magazines- Overtaking charge of the biggest source of ad revenue for both magazine, reaching targets 100% of the time (between £30k and £50k monthly according to seasonality)- Reporting to the Group Ad Manager, creating weekly forecasts, establishing monthly targets both individuals and team- Direct input in marketing, liaising with the editors / publishing managers Show less

Milton Keynes, Royaume-Uni

Advertising agency selling ad spaces in specialized press, with a scope on the Francophile press in the UK. Working on the agency's main client profile, Living France magazine.Main achievements:- As a junior telesales: Rapid growth in revenue and pagination of the classifieds section- promoted to "property sales executive", with similar results for this section of the magazine- promoted to "Property team leader", keeping responsibility for the growth of my own geographical area,… Show more Advertising agency selling ad spaces in specialized press, with a scope on the Francophile press in the UK. Working on the agency's main client profile, Living France magazine.Main achievements:- As a junior telesales: Rapid growth in revenue and pagination of the classifieds section- promoted to "property sales executive", with similar results for this section of the magazine- promoted to "Property team leader", keeping responsibility for the growth of my own geographical area, and directly supervising 2 telesales. Show less

Milton Keynes, Royaume-Uni

Executive Mastère Management De Projet Digital, Information Technology Project Management, Mention Très Bien - 17,1 De Moyenne Générale

Mémoire: Les enjeux de l'analyse de la performance digitale en milieux hôtelier

Titre Professionnel (Tp) De Niveau 5, Développeur Web Et Web Mobile

Bts, Commerce International