Simon Andres Ferro Email & Phone Number

Germany

Berlin, Germany

- Supported heads of market on key decisions, including price increases, product mix recommendations and new market entries through data analysis and business modelling, facilitating revenue initiatives that now grow over 300% YoY.- Managed key cross-functional strategic projects, including the automation of sales reporting, ad-hoc business cases, prioritization of new product initiatives, amongst others.- Supported the launch of several revenue-generating initiatives, including the introduction of new products, expansion to additional market segments, and pricing initiatives.

Barcelona, Catalonia, Spain

- Led the operations for Sales and CS departments, reporting to VP of Customer Success and managing a team of 2. Responsible for defining and tracking KPIs, performing root-cause analysis and implementing automations and processes to improve team efficiency and lead conversion, facilitating over 100% YoY growth while doubling the CS and Sales team in 1 year.- Responsible for the management and data integrity of the CRM (Hubspot) and related projects such as the implementation of a new CRM (Salesforce), the creation of lead scoring and health scoring models, lead workflows, amongst others.

Barcelona, Catalonia, Spain

- Launched the first product version in Colombia and Mexico, responsible for the definition of product features, performing customer interviews, business development and potential partnerships.- Managed a team of 2 people in charge of customizing the product for Colombia and Mexico while reporting to the company Co-CEOs.

Bahía De San Francisco Y Alrededores, Estados Unidos

- Implemented quantitative and qualitative product data collection tools in order to monitor product usage.- Conducted user interviews and analyzed usage data to identify and propose feature improvements which contributed to an improvement in key product metrics, such as a 12% increase in 7 day retention.

Bogotá D.C., Colombia

- Responsible for launching a B2B SAAS product used for restaurants to improve customer loyalty and gather more customer data, performing pilot tests with more than ten chains.- Led product and business model presentations to customers, potential investors, and top company management, engaging over 30 companies for carrying out a pilot test.

Bogotá D.C., Colombia

- Responsible for business model design, financial planning and business development for a B2B product aimed at fast food chains, achieving project approval and the development of an MVP.- Collected customer requirements and conducted user interviews with the aim of launching a first version of the product, successfully creating a prototype in under 4 months.

Bogotá D.C., Colombia

- Founded and managed a lifestyle e-commerce brand with sales in 6 different countries.- Generated over 85,000 followers amongst various social media through the design and execution of an online marketing plan.

Master Of Science - Ms, Management, Full (100%) Cladea Scholarship

ESADE: Ranked 3rd, 6th in the world for management in various rankings Relevant courses: Innovation Management, Advanced Strategy, Product.

Bachelor'S Degree - Bs, Engineering, Gpa: 3.76/4 - Ranking: 4Th / 65

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