Simon Ash Email & Phone Number

London, Gb

London, United Kingdom

London, United Kingdom

Reporting to the Director of Store Design and updating the Board on a regular basis, the role was tasked with delivering world class environments in all Selfridges’ stores through innovative strategic planning, highly professional design management & the creation of leading edge global design solutions. Driving creative consultants & internal project teams; Visual Merchandising, Graphics, Buyers & Merchandisers & Project Managers to ensure design integrity is maintained at the very highest level, whilst also ensuring solutions are delivered in line with agreed cost parameters & programmes.Key Masterplan projects include:• Oxford Street: Beauty Hall new conceptual approach to Beauty• Oxford Street: Menswear new boutique strategy to facilitate expansion of MW brands into 1st floor & devise phasing & implementation strategy.• Birmingham L4 refurbishment: WW, RTW Accessories & Shoes & the introduction of a ‘Bond Street’ element comprising high end boutiques by Louis Vuitton, Gucci, Jimmy Choo & Saint Laurent.• Trafford Ground Floor: Beauty Hall, Beauty workshop, Fragrance & Accessories departments.

London, United Kingdom

Driving quality, overall delivery, resources & day-to-day running of the studio at corporate level, ensuring all creative briefs were delivered to the absolute highest standards and meeting key business objectives. Responsible for setting up and managing internal processes for the business to run an efficient design studio with clear lines of communication; working closely with Burberry’s global planning & construction teams to guarantee consistency & delivery of our creative concepts across the business; developing guidelines and ensuring budgets & deadlines were adhered to.During my tenure, the design studio grew rapidly from 3 key heads to an 18 strong design team. Our remit was vast, but largely focused on ‘special projects’ to elevate all our brand environments – from the creation of bespoke architectural flagship stores (creating & developing bespoke architectural external skins), through to interior concepts (flagship, mainline, wholesale), down to smaller and finer elements of VM props, through to elevated marketing projects including special events and architectural creative for all seasonal runway shows.

London, United Kingdom

Had the pleasure of working closely with multiple leading fashion retailers & department stores: House of Fraser, Arcadia, Monsoon & Clarks. Developing bespoke creative concepts for niche brands such as Ben Sherman, Boxfresh, Gio-Goi & All Saints, to larger globally recognised brands such as Converse & Hugo Boss. Overall responsibilities covered a broad range of skills, but primarily involved in taking care of our clients’ needs: budgeting, scheduling & directing our teams through the creative process to achieve the optimum solutions. Overseeing all financial aspects of the projects and ultimate delivery. My goal as always: to develop unique and truly distinctive identities for each of our clients through innovative and tailored creative solutions. A key attribute I have taken from my time at Brinkworth is an obsessive attention to detail, achieved through producing live mock-ups at the earliest possible stage and also through having tight relationships with manufacturers and contractors to guarantee quality end results.

Working for large blue chip clients BT Cellnet, 02, Sainsburys and Marks &Spencer. Developing new retail formats and concepts for roll-out. Also creatingbespoke concepts for small independent brand Red or Dead, and for Matahari,a large multibrand department store in Indonesia.

Brand development and small-scale roll-outs for multiple retail clients. Creatingfresh new concepts for retailers: Dune shoes, Molton Brown & Fiorelli.

Focused on the creation of the ‘Local’ concept for Sainsbury. Responsible fordesign and development of ‘Bank Sláski’ roll-out project in Poland, producing adetail design manual and overseeing prototype construction.

Ba(Hons), Interior Design

Diploma, Art & Deisgn