Simon Assaf Email & Phone Number

Lithuania

Led the activities and productivity of the entire organization.Key Achievements:Oversaw the development of new revenue streams, increasing annual turnover by 30%.Launched a new product/service line that contributed 20% of total revenue.Spearheaded a new pricing strategy that boosted profit margins by 10% in two fiscal yearsLed the company through a major restructuring, reducing operational costs by 15% while maintaining workforce stability.Secured business contracts with… Show more Led the activities and productivity of the entire organization.Key Achievements:Oversaw the development of new revenue streams, increasing annual turnover by 30%.Launched a new product/service line that contributed 20% of total revenue.Spearheaded a new pricing strategy that boosted profit margins by 10% in two fiscal yearsLed the company through a major restructuring, reducing operational costs by 15% while maintaining workforce stability.Secured business contracts with industry-leading organizations. Show less

Al Thuraya City, Kuwait

Managed the Recreation Department at Crowne Plaza Kuwait Al Thuraya City and Holiday Inn Kuwait Al Thuraya City, overseeing a wide range of facilities, including: 3 extensive Gym facilities, 2 outdoor swimming pools, outdoor Jacuzzi, 2 Sauna rooms and 2 Steam rooms, 2 indoor jacuzzi, 3 Squash courts, 6 fitness rooms, 2 Indoor Cycling studios and a professional Indoor Padel court.Key Achievements:Restructured and developed efficiently a high performing team of 28 colleagues.Increased… Show more Managed the Recreation Department at Crowne Plaza Kuwait Al Thuraya City and Holiday Inn Kuwait Al Thuraya City, overseeing a wide range of facilities, including: 3 extensive Gym facilities, 2 outdoor swimming pools, outdoor Jacuzzi, 2 Sauna rooms and 2 Steam rooms, 2 indoor jacuzzi, 3 Squash courts, 6 fitness rooms, 2 Indoor Cycling studios and a professional Indoor Padel court.Key Achievements:Restructured and developed efficiently a high performing team of 28 colleagues.Increased revenue by 25% through strategic promotional campaigns and guest engagement events, including 3 successful Open Squash tournaments.Led the renovation and upgrade of wet areas and changing rooms, improving guest experiences and increasing facility usage by 20%.Organized weekly Fitness events, boosting community engagement and brand visibility. Show less

Dubai, United Arab Emirates

Directed the operations of the SPA & Recreation department, overseeing multiple properties within the cluster.Key Achievements:Led a dynamic team of 60 players in the cluster.Successfully implemented new membership revenue initiatives and guest satisfaction strategies for the SPA & Recreation department at IHG DFC in February 2022, increasing customer satisfaction survey scores by 20% compared to previous year.Increased daily entrance revenue by 30% through targeted membership… Show more Directed the operations of the SPA & Recreation department, overseeing multiple properties within the cluster.Key Achievements:Led a dynamic team of 60 players in the cluster.Successfully implemented new membership revenue initiatives and guest satisfaction strategies for the SPA & Recreation department at IHG DFC in February 2022, increasing customer satisfaction survey scores by 20% compared to previous year.Increased daily entrance revenue by 30% through targeted membership sales and new wellness initiatives.Spearheaded the introduction of Elemis Biotec facial treatments, enhancing the service portfolio and contributing to a 20% increase in spa bookings.Re-opened effectively the SPA at Holiday Inn Dubai Festival City as per brand IHG standards.Oversaw the re-opening of Core 5 Health Club at InterContinental Residence suites Dubai Festival City. Show less

Al Ain, Uae

Managed the entire Recreation department at Al Ain Rotana Hotel which consists of 2 Leisure pools and 2 Baby Pools, 1 Gym, 2 Aerobics rooms, changing rooms, 1 reception, 2 Squash courts, 1 Tennis court, Kids playground area, 2 Steam rooms, 2 Sauna rooms and 1 outdoor Jacuzzi. Serving more than 600 existing members, daily entrance and Hotel's guests.Key Achievements:Increased the total revenue YTD 2020 by 20% Vs YTD 2019.Managed to maximize the current membership enrolments YTD 2020… Show more Managed the entire Recreation department at Al Ain Rotana Hotel which consists of 2 Leisure pools and 2 Baby Pools, 1 Gym, 2 Aerobics rooms, changing rooms, 1 reception, 2 Squash courts, 1 Tennis court, Kids playground area, 2 Steam rooms, 2 Sauna rooms and 1 outdoor Jacuzzi. Serving more than 600 existing members, daily entrance and Hotel's guests.Key Achievements:Increased the total revenue YTD 2020 by 20% Vs YTD 2019.Managed to maximize the current membership enrolments YTD 2020 by 40% compared to YTD 2019.Implemented new range of fitness activities at Al Ain Rotana such like Aqua Yoga, Ballet Dance, Functional Training, Swimming Squads which has contributed to maximize the Fitness Instructions revenue YTD 2020 by 30% over YTD 2019.Introduced a Swimming Academy on February 2020 with around 50 regular swimmers from different levels. Show less

Danat Al Ain Resort, Abu Dhabi, United Arab Of Emirates

Led the Resort's Recreation Club & Spa department, overseeing a diverse range of facilities, including:3 pools, one of which is a 33-meter lap pool.2 gyms, an aerobics room, and changing rooms in 2 locations.A reception area, a spa with 4 treatment rooms, 4 tennis courts, a kids' playground, a rugby pitch, 2 squash courts and a basketball court.Key Achievements:Managed over 1,500 existing members, daily visitors, and resort guests, ensuring exceptional service and… Show more Led the Resort's Recreation Club & Spa department, overseeing a diverse range of facilities, including:3 pools, one of which is a 33-meter lap pool.2 gyms, an aerobics room, and changing rooms in 2 locations.A reception area, a spa with 4 treatment rooms, 4 tennis courts, a kids' playground, a rugby pitch, 2 squash courts and a basketball court.Key Achievements:Managed over 1,500 existing members, daily visitors, and resort guests, ensuring exceptional service and operational excellence.Launched a new Swimming Academy in April 2019, enrolling approximately 50 regular swimmers of varying levels.Organized an Open Squash Tournament in February 2019, attracting over 40 participants.Successfully organized the Kids' Summer Camp in 2017 and 2018, hosting an average of 70 children per day over a 7-week duration.Hosted two Open Tennis Tournaments in April and December 2018, fostering community engagement.Planned and executed a 5K Run event at DAAR in November 2017, attended by over 200 participants, followed by an awards ceremony and a lunch event at the Chalet Gardens.Introduced the Hot Chocolate Cream Massage package and the Original Dead Sea Minerals Body Scrub treatments, generating an incremental revenue of AED 200K within 5 months.Secured 4 new corporate membership agreements in 2017, resulting in AED 400K in revenue.Implemented new fitness classes, including CrossFit sessions, HIIT classes, and Tabata workouts, with an average attendance of 25 participants per session.Achieved an Employee Satisfaction Survey (ESS) score of 97%, reflecting excellent team and guest satisfaction. Show less

Dubai, United Arab Emirates

Led the Recreation team for InterContinental Hotel Dubai Festival City, Crowne Plaza Dubai Festival City, and InterContinental Residence Suites Dubai Festival City.Key Achievements:Proposed and implemented a new Recreation Membership system at IHG DFC in December 2016, introducing various membership types and benefits. This innovative concept contributed to a 30% revenue increase within just three months.Restructured the recreation team to enhance efficiency and performance

Al Ain - Uae

Led the Resort's Recreation Club & Spa departmentKey Achievements:Developed a professional team of 28 highly versatile colleagues.Successfully opened an additional gym in December 2014, equipped with the latest cardiovascular and strength training machines.Introduced a Tennis Academy in Al Ain City, featuring international coaches and enrolling 80 regular players, which increased tennis lesson revenue by 40% above budget.Launched Marine Body Scrub packages and innovative… Show more Led the Resort's Recreation Club & Spa departmentKey Achievements:Developed a professional team of 28 highly versatile colleagues.Successfully opened an additional gym in December 2014, equipped with the latest cardiovascular and strength training machines.Introduced a Tennis Academy in Al Ain City, featuring international coaches and enrolling 80 regular players, which increased tennis lesson revenue by 40% above budget.Launched Marine Body Scrub packages and innovative Phytomer treatments, and 40% increase in total massage revenue over budget.Secured 5 new corporate membership agreements, generating AED. 600K in revenue for a one-year duration.Implemented diverse new aerobics and group training classes, offering over 30 weekly sessions, with the majority fully booked.Maintained an excellent Employee Metrics score average of 94%, reflecting high team satisfaction and performance.Proposed and introduced a new membership structure and pricing model, incorporating comprehensive packages that boosted enrollments and achieved a 20% increase in total memberships.Ensured the re-branding of the entire Recreation & Spa department to Body & Soul as per Danat standards. Show less

Al Ain - Uae

Led the Recreation & Spa Department at the InterContinental Al Ain Resort, managing all sports and leisure activities across a diverse range of facilities, including:Three pools, one of which is a 33-meter lap pool.One gym, an aerobics room, and changing rooms at two locations.A reception area and a spa with four treatment rooms.Four tennis courts, a kids' playground, a rugby pitch, two squash courts, and a basketball court.Key Achievements:Increased departmental total… Show more Led the Recreation & Spa Department at the InterContinental Al Ain Resort, managing all sports and leisure activities across a diverse range of facilities, including:Three pools, one of which is a 33-meter lap pool.One gym, an aerobics room, and changing rooms at two locations.A reception area and a spa with four treatment rooms.Four tennis courts, a kids' playground, a rugby pitch, two squash courts, and a basketball court.Key Achievements:Increased departmental total revenue by 10% over budget and 20% Vs LYR.Maximized Club enrollments by 21% over LYR.Exceeded GSTS and ESPS overall departmental targets.Introduced 8 new facial massage treatments at the Spa for ladies and men. fully trained the Spa team for implementation.Prepared and oversaw Gym upgrade project to correspond to fitness trend towards functional training Show less

Al Ain, Uae

Managed the Resort's Recreation Club & Spa Department, overseeing a wide range of facilities and services,Key Achievements:Planned and executed the full renovation and upgrade of the Health Club, Spa and Wet Area facilities.Developed and implemented new operational and marketing plans for the newly renovated recreation department.Increased total revenue by 35% above budget in 2007 and by 25% above budget in 2008.Introduced five new body treatments by Carita, including Hot… Show more Managed the Resort's Recreation Club & Spa Department, overseeing a wide range of facilities and services,Key Achievements:Planned and executed the full renovation and upgrade of the Health Club, Spa and Wet Area facilities.Developed and implemented new operational and marketing plans for the newly renovated recreation department.Increased total revenue by 35% above budget in 2007 and by 25% above budget in 2008.Introduced five new body treatments by Carita, including Hot Stone Therapy, and facilitated an intensive training program for the Spa team conducted by a Carita Master Trainer.Enhanced team morale and satisfaction by implementing personalized coaching, fostering teamwork, and introducing a recognition system, resulting in an increase in employee satisfaction rates from 85% to 93%.Organized Open Squash Tournaments in collaboration with Dubai and Abu Dhabi leagues, attracting over 60 players.Founded the Al Ain Squash Team and initiated regular squash social evenings. Show less

Al Ain, Uae

Managed the Recreation & Spa Department, overseeing all sports and leisure activities at the resort.Key Achievements:Led a multinational team of 28 colleagues, driving high-performance growthOversaw and coordinated the refurbishment of the resort’s four tennis courts, including a full resurfacing project.Introduced Traditional Thai Massage and treatments in Al Ain, establishing a specialized team of five Thai therapists.Initiated the first Annual Members' Party, hosting over… Show more Managed the Recreation & Spa Department, overseeing all sports and leisure activities at the resort.Key Achievements:Led a multinational team of 28 colleagues, driving high-performance growthOversaw and coordinated the refurbishment of the resort’s four tennis courts, including a full resurfacing project.Introduced Traditional Thai Massage and treatments in Al Ain, establishing a specialized team of five Thai therapists.Initiated the first Annual Members' Party, hosting over 600 invitees.Planned and organized the Open Tennis Tournament in Al Ain for all categories in collaboration with the UAE Tennis Association.Secured annual corporate membership agreements with Etisalat and ADNOC, generating a total revenue of AED 200K. Show less

Abu Dhabi Emirate, United Arab Emirates

Supervised the Health Club team, freelancer instructors and the sports facilities at the Health Club.