Simon Asselin Email & Phone Number

New York, New York, Us

Los Angeles, Ca, Us

Leadership of all technology functions at true[X], the industry leader in innovative media and branding solutions for premium media, across all digital platforms.true[X] bears the standard for a better way for advertising online, daring to set a new course and better way for online advertising, one that now finally respects people's time and privacy, and properly balances the interests of the viewer with that of the advertiser and publisher.It's hard work, but great free and affordable high quality content online depends on it!

Los Angeles, Ca, Us

Leadership of engineering and data science teams for true[X], the leading engagement advertising platform and a 21st Century Fox subsidiary. true[X] delivers the most effective format for advertisers to truly reach and engage consumers in digital media.

New York, New York, Us

Recruit, manage and lead cross functional team of over 90 employees, a geo-distributed group inclusive of teams across the Bay Area, Seattle, Baltimore, Dulles, Dublin sites, with Leadership, Software Engineering, Product Management and Technical Program Management roles.Leadership for the Forecasting, Optimization, Machine Learning based Targeting Products, Reporting and Analytics and Ad Serving engineering teams for AOL’s programmatic advertising businesses (One DSP and One SSP).Leadership for a newly incubated advertising business, product and cross-functional team funded in collaboration with Verizon in the nascent Digital Out Of Home (DOOH) space.Achieved positive transformation of leadership, planning, execution, communication and recruiting efficiency via introduction of effective and scalable mechanisms into AOL’s DSP team culture and the larger AOLP organization.Oversaw the transition of One by AOL’s Optimization paradigm into Real-Time, Model-based bidding, from the prior batch-oriented, offline approach, as well as the implementation of an omni-channel DSP. Also pioneered Bidding (RTB) Efficiency programs, including research and experimentation in the Header Bidding efficiency space. Orchestrated and kicked off the migration of AOL’s DSP system assets from co-located datacenter to AWS, enabling significant scale and op-ex savings.Incubated and launched new ML-based targeting product tracks based on AOL and Verizon’s expanding array of proprietary mobile and carrier data assets.

Seattle, Wa, Us

Amazon Marketing Services:Recruit, manage and lead cross functional product team, a geo-distributed group based out of Seattle, New York and Beijing, inclusive of Leadership, Software Engineering, Product Management and Technical Program Management roles.Lead product design and development for Amazon’s nascent Self-Service Advertising program, including Ad Product, Campaign Management, Reporting, Analytics, Yield, Pre-Sales BI and Core Platform.Launched and grew Amazon’s Self-Serve Search advertising program into a brand new multi-million dollar business for the company.Drove International Expansion for the program, aligning Business, Retail, Advertising, Legal, Finance and Tax stakeholders, with launches in the United Kingdom, Germany, China, India and Japan.Establish Yield Management competency for Self-Service, developing models and algorithms for Relevance, Ranking, Bid and Keyword Recommendation for Display and Search advertising products.

San Francisco, California, Us

Zynga Ad Platform:Recruited, lead and managed team of over 20 software engineers, a geo-distributed group based out of Seattle and Toronto, staffing the Seattle-side of the project from scratch.Drove execution and operational excellence for group which supports over $200M in revenue and important cost savings for Zynga.Established several technical and business relationships with 3rd parties (ad networks, data platforms, exchanges), driving cross-company integrated solutions to production.Patent applications (2 completed, w/ 3 in progress) related to game-integrated, reward advertising ad products.Designed and architected ad platform, composed of several services and components all focused on in-game inventory monetization.zDirect / Zynga Ad Platform:Founding engineer for Zynga Ad Platform: responsible for the design, architecture and implementation of several services and components all focused on in-game inventory monetization.Designed, developed and released "Watch to Earn" advertising product, which enables players to earn in game rewards for engaging with arbitrary advertisements. Built into new multi-million dollar business for Zynga.Designed, developed and released targeting service, enabling content/functionality personalization in games based on user attributes/demo/region. Leveraged from the 10+ top games at the company.Designed, developed and released branded asset ad product in CityVille, in-game advertiser objects and avatars which players willfully engage with.

Redmond, Washington, Us

Reserved Display Yield Dev Team - Microsoft Advertising:Drive Yield Management architecture and roadmap for Microsoft Reserved Display Ads, leading to important revenue and efficiency lift.Introduce technologies such as LP-based Allocation optimization and Model Selection based Capacity Forecasting to Yield Management.Lead a team of eight developers and one build engineer across multiple releases to production.Applied for patent: "Dimensionality Reduction for Global Advertisement Inventory Optimization"Creative Asset Management (CAM) Platform:Lead the design and implementation of a new centralized platform and architecture for the management of advertising assets.Build a Soap / WCF Service Oriented front-end equipped with a scalable and distributed SQL Server based back-end.Lead a team of six developers and run the cross-functional feature team using the Scrum engineering process.

Redmond, Washington, Us

Sharepoint Designer (Office 2007) / Expression Web:Plan and execute on a vision, building a rich feature set aimed at winning the professional web developer market, beginning the turnaround which eventually led to the Expression Web product.Implement a feature called Contributor Mode which allows for an administrator controlled user experience.Ship innovative professional web designer oriented features such as CSS Layout and Tag Property Inspector.Lead a team of four developers, managing a large project through its early design & implementation phases.

Redmond, Washington, Us

FrontPage 2003, FrontPage XP:Play an instrumental role in the early design and prototyping of the Data-Driven Webs architecture.Implement many end-to-end features such as Filtering, Data Source Catalog, Data Tree, and Web Part Connections.Conceive the Universal Data Connection XML format for storing data queries.Develop client features based on the SharePoint platform such as Field Schema Editing and Navigation Pane.Awarded patent for “System and Method for Facilitating the Design of a Website” (US Patent #7,287,215).