Simon B
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Simon B Email & Phone Number

HUMAN CENTRED DESIGNERSmarter and more beautiful ways to make brands thrive at Ideate
Location: Harrold, England, United Kingdom 5 work roles 1 school
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Ideate
Role
HUMAN CENTRED DESIGNERSmarter and more beautiful ways to make brands thrive
Location
Harrold, England, United Kingdom

Who is Simon B? Overview

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Simon B is listed as HUMAN CENTRED DESIGNERSmarter and more beautiful ways to make brands thrive at Ideate, based in Harrold, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Simon B.

Simon B previously worked as Creative Director at Ideate and Director at Brandwork Studio Ltd. Simon B holds Bachelor Of Arts - Ba Hons, Graphic Communications, 2.1 from University Of Wales.

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Ideate

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About Simon B

I CREATE CHANGE THROUGH DESIGN & HELP BRANDS THRIVE I lead projects for individuals and organisations who need to change by using human-centred design. Clients who require this usually understand that they have objectives but require support with:- A beginner’s mind and unbiased research methods that provide accurate and ethical findings- working, potentially leading individuals and teams to bring out the best of a working partnership- a skilfully designed and crafted ideation process that leads to various working prototypes- managing time, cost and briefs to keep work on track- using persuasive nudges to encourage an ethical change of habit- implementing and deploying solutions with accuracy- optimising and ongoing project managementI work predominantly as a brand strategist and human-centred designer, but also as a business marketer and thought leader.With over 30 years of experience, I have found that the process of human-centred design can be implemented in any sector or industry by using tried and tested methods. Using research methods that go far beyond data collecting and bias-led assumptions, I have successfully led projects for some of the world’s leading organisations both in the public and private sectors.I am used to dealing with brands that are already thriving and those wishing to improve or change their offering, increase revenue, launch startups, absorb newly acquired businesses or even restore a previously well-respected brand that has become tired.

Current workplace

Simon B's current company

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Ideate
Ideate
HUMAN CENTRED DESIGNERSmarter and more beautiful ways to make brands thrive
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5 roles

Simon B work experience

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Creative Director

Current
Ideate

United Kingdom

Founded Ideate, specialising in human-centred design solutions that go beyond research & strategy methods clients traditionally use to formulate briefs with or create solutions. Ideate uses evidence-based principles from behavioural science to create solutions for people-focused products and services that help influence ethical decision-making.Core services include:• A Beginner's Mind: Research through study and inspiration• Innovation through Strategy: Working with leaders and key decision-makers• Complex problem-solving and digital transformation experience• Design and Craft: Collaborative work through Ideation• Implement and Optimise: Bring ideas to market and maximise impactSelected client work includes:• NHS• Staffline• Cardiff University• Conergy• Hancook• Anderson Group

Nov 2019 - Present

Director

Current
Brandwork Studio Ltd

Bedfordshire, England, United Kingdom

Founded an award-winning, creative thinking user-centric agency specialising in branding, online and offline solutions for some of the world's biggest brands. In charge of a small but highly skilful team of designers, developers and business development specialists.My many roles included:• Responsible for the company vision & strategy• Creating and leading pitches & client presentations• Devising both on and offline strategies for clients• Account director for a number of key client accounts• User interface design, wire-framing and building interactive prototypes• Managing and directing the UX, UI design and development teams• Mapping and designing end-to-end journeys across complex applications and systems• User research, testing focus groups and one-to-one interviewsSelected client work includes:• Sava• People Plus• NHS• Wessex Water• Gangmasters Labour Abuse Authority• Staffline• Bush & Co• Maxell• Paris House• Tennis Table England• Juju Shoes• Tourism Australia• Copart• Energy Savings Trust• REC• Blue Arrow• Anthony Collins• Individual Restaurant Company

May 2003 - Present

Design Director

Blueburst Web Site Design

Winchester, England, United Kingdom

Selected client work includes: • Coca Cola• Sony• PR Newswire• Magasin Copenhagen• AA• BT• GSK

Dec 2001 - May 2003

Senior Graphic Designer

Integra Europe

Winchester, England, United Kingdom

Selected client work includes: • Vodafone • Met Office• Pitney Bowes• Rentokil Initial• Sony• Prudential

Dec 2001 - Dec 2002

Graphic Designer

Netsitepro

Winchester, England, United Kingdom

Worked as a designer for a boutique digital agency. Selected client work includes: • Budweiser - World Cup Campaign• Nintendo - Launch on the N64 Console• Kelloggs - European Website• McVities - Jaffa Cakes • Scottish Courage - Kronenbourg 1664• Barclaycard - Customer Portal• Barclays Bank - Digital adaptation of the new visual Identity

Sep 1999 - Dec 2001
1 education record

Simon B education

FAQ

Frequently asked questions about Simon B

Quick answers generated from the profile data available on this page.

What company does Simon B work for?

Simon B works for Ideate.

What is Simon B's role at Ideate?

Simon B is listed as HUMAN CENTRED DESIGNERSmarter and more beautiful ways to make brands thrive at Ideate.

Where is Simon B based?

Simon B is based in Harrold, England, United Kingdom while working with Ideate.

What companies has Simon B worked for?

Simon B has worked for Ideate, Brandwork Studio Ltd, Blueburst Web Site Design, Integra Europe, and Netsitepro.

How can I contact Simon B?

You can use AeroLeads to view verified contact signals for Simon B at Ideate, including work email, phone, and LinkedIn data when available.

What schools did Simon B attend?

Simon B holds Bachelor Of Arts - Ba Hons, Graphic Communications, 2.1 from University Of Wales.

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