I CREATE CHANGE THROUGH DESIGN & HELP BRANDS THRIVE I lead projects for individuals and organisations who need to change by using human-centred design. Clients who require this usually understand that they have objectives but require support with:- A beginner’s mind and unbiased research methods that provide accurate and ethical findings- working, potentially leading individuals and teams to bring out the best of a working partnership- a skilfully designed and crafted ideation process that leads to various working prototypes- managing time, cost and briefs to keep work on track- using persuasive nudges to encourage an ethical change of habit- implementing and deploying solutions with accuracy- optimising and ongoing project managementI work predominantly as a brand strategist and human-centred designer, but also as a business marketer and thought leader.With over 30 years of experience, I have found that the process of human-centred design can be implemented in any sector or industry by using tried and tested methods. Using research methods that go far beyond data collecting and bias-led assumptions, I have successfully led projects for some of the world’s leading organisations both in the public and private sectors.I am used to dealing with brands that are already thriving and those wishing to improve or change their offering, increase revenue, launch startups, absorb newly acquired businesses or even restore a previously well-respected brand that has become tired.