Simon Brady Email & Phone Number

United Kingdom

• Steer high-impact marketing, market research, brand experience, social, content, and media sales initiatives for the world's busiest single runway airport serving 45 million customers annually. Lead, motivate and.
• Devised high-quality, results-focused marketing strategies & campaigns across paid, earned, owned channels to align with strategic, operational, and tactical commercial objectives.
• Relaunched London Gatwick brand; implemented an identity, brand positioning, and experience strategy across all communication channels and physical infrastructure with a significant capital budget.
• Translated brand strategy & identity into brand & customer experience strategies.
• Rebuilt marketing and insight function; delivered deep insight roadmap including attitudinal segmentation, brand and NPS trackers.
• Energised media sales having pioneered major capital investment programme in DOOH assets and launched inaugral retail media offer to market.

United Kingdom

• Directed global media and integrated communication strategy, encompassing all paid, earned, owned, and shared touchpoints, including comprehensive agency management while managing media budgets of £15m. Enhanced brand.
• Achieved significant improvement in brand power by leading major brand relaunch across all touchpoints, backed by a significant investment in ATL advertising.
• Delivered annual incremental value while establishing improved ways of working through effective global media agency management.
• Conducted global communication touchpoint study, optimising channel choices across paid, earned, owned, and shared channels to step change effectiveness.
• Initiated transformative approach in social and digital destination content creation - inspiring customers and aiding in conversion.

Greater London, England, United Kingdom

• Oversaw own brand marketing and packaging design for M&S's Food business; developed innovative brand strategies, led in-house design -to-print process, and championed sustainability initiatives. Embedded a strong focus.
• Translated brand experience into comprehensive packaging design strategies across all grocery categories including wine.
• Contributed significant incremental revenue by conceptualising and launching several award winning new brand propositions (Our Best Ever, Plant Kitchen), resonating with contemporary food trends.
• Earned acclaim for Plant Kitchen as The Grocer’s "Best New Own Brand" (2019) and finalist for Retail Week's "Best Food Brand".
• Secured cost advantage by creating in-house graphic design capability, managing over 5,000 pieces of artwork annually.

London, England, United Kingdom

• Managed Tesco Finest brand, accounting for over £1.2B in annual sales while directing seasonal marketing campaigns, consumer public relations, health strategy and packaging design.
• Led packaging and graphic design function for Tesco globally across all food, wine and general merchandise categories.
• Reversed Tesco Finest's declines to growth using FMCG brand-building techniques.
• Secured first positive like-for-like Christmas sales in five years by deploying a successful integrated omni-channel Christmas 2016 marketing campaign, introducing a new advertising platform and media strategy.

Australia

• Led the full marketing mix for Australia's leading electricity gentailer, including brand, sponsorship, communications, product development, campaigns and operations spanning both B2C and B2B / industrial segments.
• Launched a new corporate brand following cross state mergers and acquisitions achieving double digit increase in brand health across Eastern seaboard states.
• Optimised media effectiveness and maximised brand health by building a new advertising platform and major media sponsorships including The Block Australia.
• Secured significant brand naming rights sponsorships, including partnerships with Swimming Australia, Food Bank Australia and Port Adelaide AFL Football Club.

Australia

• Realised 15% growth in own brand sales and market penetration by applying advanced FMCG brand-building know-how.
• Doubled Coles’ insurance business having expanded and diversified product categories effectively.
• Facilitated expansion of brand category participation across wine and apparel.

Australia

• Built dairy brands through NPD, communication and highly effective category management with retail partners
• Oversaw significant innovation in the Philadelphia brand, culminating in double-digit growth and launch of Philly for Cooking - adopted globally.
• Re-engineered P&L during a global cheese commodity spike, effectively pulling all levers across: Price, portfolio, product re-engineering, sales cost optimisation & manufacturing sourcing strategies.

Australia

• Developed and executed a comprehensive portfolio strategy spanning acquisitions and divestitures. Launched Cadbury's Brunchbar in Australia, quickly establishing it as the market-leading muesli bar brand. Expanded the.

Greater London, England, United Kingdom

- UK Corporate Marketing including loyalty, telemarketing and strategic alliances- UK commercial recruitment & marketing training academy- Warehouse Management and SAP WM implementation (Ireland)- EMEA Procurement Leadership: Packaging, marketing and third party manufacturing for Health & Beauty, Baby Care and Home Care- Manufacturing management for.

Bachelor Of Science - Bs, Microbiology, 1St Class

Wine, Level 3 (Distinction)