Delivered study of global market opportunities and strategic development options for growth through M&A.

Chief Executive responsible for safety, HR, finance, marketing and commercial activities, maintenance and engineering. The railway operates 10 miles of railway, 4 stations, 3 shops, 2 cafes, and 7 engineering workshops of different types. The line welcomes 140,000 people a year and is staffed by 45+ FTE and 500+ volunteers. Executed business turnaround to turn £350k deficit into £1.2M positive. Drove culture change, introduced new management structure and business processes. Revitalised employee and volunteer morale and enabled innovation. Enabled step change in productivity through application of "lean" principles. Introduced new products and events with 40% of 2021 revenues from new sources.The Watercress Line is a charitable heritage attraction in North East Hampshire. The trains are operated largely by volunteers supported by specialist engineering and management employees.

Responsible for global marketing of products and services to energy, oil and gas, industrial and marine customers. Created a $1B pipeline of new incremental business. Established and managed global multi-functional team of 30FTE based on three continents to manage installed equipment data, collect customer insights, develop products and service offers, build value propositions, and drive growth through lead generation and direct sales. Established and led inside sales team and delivered $50M of incremental orders p.a. as well as supporting lead generation. Expanded team role to drive better customer experience by maintaining relationships with customers, also freeing field sales team to focus on larger opportunities.Responsible for marketing collaterals, sales training and messaging. Oversaw delivery of more than 50 product and service offer launches, and additional local language and value proposition variations.Developed go to market strategy, value propositions and marketing for digital (Internet of Devices) offering, making use of existing capabilities to bring customers operational insights.

Undertook a short duration project to determine options to reshape the organisation and management of the Engineering Department.

Appointed to create product strategies and drive business process improvement around new products, customer satisfaction and product profitability in partnership with engineering, manufacturing, local and global sales teams.

Business and strategic reviews for GE Vice Chairman and Senior Executives. Provided strategic vision and tactical marketing direction for GE Business in Europe. Undertook Segmentation and voice of customer studies. Mentored Experienced Commercial Leadership Programme members

Responsible for business strategy and B2B marketing. Developed and implemented 1 and 3-year business strategies. Implemented continuous improvement culture and strategy deployment process Identified and developed outsourced manufacturing partner to enable a 50% increase in sales in key product

P&L responsible and day to operational controlNegotiated JV arrangement and secured £3.7M funding package including from Welsh AssemblySet up and delivered new organisation, employing 24 peopleLocated site, project managed construction obtained all required permits/permissions.Created business processes

Responsible for EMEA strategy and marketing for metals, glass and electronics packaging bulk and tonnage gas markets. Identified areas for growth within a highly technical market. Influenced operations and sales professionals to ensure necessary support for the strategy

Formulated and implemented BOC Scientific brand, brand attributes and Product and Service Offer.Devised and managed change programme encompassing change to sales, marketing and production operations. Directed agencies delivering external launch.

Product Managed range of complex technical gases worth £11million per year.Awarded two BOC Business Innovation prizes