Simon Bates Email & Phone Number

- Managing multiple Licensees to maximise royalty revenue and brand visibility to Michelin- Coordinating Licensees' sales activities across channels and territories to grow retail footprint and listings- Working with suppliers and Licensees to create new products to grow the range depth and breadth- Developing joint propositions with other Michelin product lines to grow sales and awareness in new and existing sales channels-Negotiating Licensing contracts with new and existing partners to drive revenue whilst ensuring adherence to the aims of brand management and integrity- Coordinating Licensees' work with the internal NPD and Marketing teams to manage the new product pipeline and deployment in the market

Michelin Lifestyle manages the Group’s brand extension business with a range of car accessories, footwear, clothing and collectibles sold worldwide by 80 Licensees across multiple channels.• Working with Licensees to develop and execute Marketing plans including events, advertising, PR, online, Point of Sale to drive sales of Michelin-branded products to retailers• Devising, managing and monitoring the regional Marketing plan & budget to maximise effectiveness, plus advise on and support Licensees’ own activities and initiatives• Liaising with other Michelin business units to create and execute joint activity to drive sales of branded products alongside tyres to improve dealer profitability and loyalty• Managing relationships with Agencies for PR, Creative & Media buying• Frequent travel across Europe to visit Licensees, distributors and retailers, plus Michelin country Sales & Marketing teams to plan, implement and review activity• Coordinating Licensees in collective activities such as Trade Fairs, use of shared assets to achieve synergies through group-buying of media and consistent deployment of campaigns• Ensuring all Licensees’ Marketing and Communications activities respect the brand framework, standards and guidelines

• Responsibility for a sales territory with 30+dealers and 400+ end users• Training dealer sales staff on new and existing products and services, assisting them to identify and target new clients• Implementing national sales campaigns, plus devising local sales initiatives• Managing existing client base to maximise add-on sales, improve yield and expand share of business• Negotiating dealer pricing and sales terms to maximise mutual sales and profitability

• Managing relationships with major retailers including Argos, Dixons & Sainsburys. • Negotiating & implementing trading terms, promotional activity and expenditure• Product launches: sales staff training, Point of Sale implementation

RAC was acquired by Aviva in 2005 to expand cross-selling of breakdown cover, insurance, vehicle inspections, warranties, motoring accessories and travel services to Aviva and RAC customers Key responsibilities• Managing relationships with Licensees to develop new products in line with brand strategy, values and guidelines• Forming and developing relationships with retailers for product ranging and implementing promotional activity to drive sales• Identifying and executing cross-selling opportunities within RAC and Aviva customer bases to drive retention and yield

Aviva developed a range of motoring-related products and services under the Norwich Union brand including online new car buying, vehicle finance and an approved servicing networkKey responsibilities• Development and implementation of strategy to enter new segments to increase cross-selling, loyalty and yield• Devising Marketing plans and activities to present new products to customer base• Identifying and building relationships with partners and suppliers to add new products

• Creating and implementing sales campaigns and Marketing activities to motor dealers• Managing and developing the F&I product range to improve mix and yield• Managing relationships with third-party product suppliers to increase sales and enhance profitability and retention• Devising bespoke campaigns and activity for manufacturer partners and major dealer groups• Creation of Marketing materials for the sales force to deploy in dealers

Education record

Education record