Simon Bates Email & Phone Number

- Managing multiple Licensees to maximise royalty revenue and brand visibility to Michelin- Coordinating Licensees' sales activities across channels and territories to grow retail footprint and listings- Working with suppliers and Licensees to create new products to grow the range depth and breadth- Developing joint propositions with other Michelin product.

• Michelin Lifestyle manages the Group’s brand extension business with a range of car accessories, footwear, clothing and collectibles sold worldwide by 80 Licensees across multiple channels.
• Working with Licensees to develop and execute Marketing plans including events, advertising, PR, online, Point of Sale to drive sales of Michelin-branded products to retailers
• Devising, managing and monitoring the regional Marketing plan & budget to maximise effectiveness, plus advise on and support Licensees’ own activities and initiatives
• Liaising with other Michelin business units to create and execute joint activity to drive sales of branded products alongside tyres to improve dealer profitability and loyalty
• Managing relationships with Agencies for PR, Creative & Media buying
• Frequent travel across Europe to visit Licensees, distributors and retailers, plus Michelin country Sales & Marketing teams to plan, implement and review activity

• Responsibility for a sales territory with 30+dealers and 400+ end users
• Training dealer sales staff on new and existing products and services, assisting them to identify and target new clients
• Implementing national sales campaigns, plus devising local sales initiatives
• Managing existing client base to maximise add-on sales, improve yield and expand share of business
• Negotiating dealer pricing and sales terms to maximise mutual sales and profitability

• Managing relationships with major retailers including Argos, Dixons & Sainsburys.
• Negotiating & implementing trading terms, promotional activity and expenditure
• Product launches: sales staff training, Point of Sale implementation

• RAC was acquired by Aviva in 2005 to expand cross-selling of breakdown cover, insurance, vehicle inspections, warranties, motoring accessories and travel services to Aviva and RAC customers Key responsibilities
• Managing relationships with Licensees to develop new products in line with brand strategy, values and guidelines
• Forming and developing relationships with retailers for product ranging and implementing promotional activity to drive sales
• Identifying and executing cross-selling opportunities within RAC and Aviva customer bases to drive retention and yield

• Aviva developed a range of motoring-related products and services under the Norwich Union brand including online new car buying, vehicle finance and an approved servicing networkKey responsibilities
• Development and implementation of strategy to enter new segments to increase cross-selling, loyalty and yield
• Devising Marketing plans and activities to present new products to customer base
• Identifying and building relationships with partners and suppliers to add new products

• Creating and implementing sales campaigns and Marketing activities to motor dealers
• Managing and developing the F&I product range to improve mix and yield
• Managing relationships with third-party product suppliers to increase sales and enhance profitability and retention
• Devising bespoke campaigns and activity for manufacturer partners and major dealer groups
• Creation of Marketing materials for the sales force to deploy in dealers

Education record

Education record