With 60,000 Landcarers and 3,000 groups, Landcare NSW is the peak representative body for the Landcare movement across the state. This membership-based association adopts a community-driven approach to the management, protection and restoration of our natural environment as well as improving the sustainability of our agricultural practices.My role as Membership Officer is to lead and direct all facets of the membership portfolio within this leading volunteer led grass roots organization by… Show more With 60,000 Landcarers and 3,000 groups, Landcare NSW is the peak representative body for the Landcare movement across the state. This membership-based association adopts a community-driven approach to the management, protection and restoration of our natural environment as well as improving the sustainability of our agricultural practices.My role as Membership Officer is to lead and direct all facets of the membership portfolio within this leading volunteer led grass roots organization by providing strategy, leadership & best practice delivery. Show less

• Develop localized sales & marketing and digital plans for Singapore based startup launching Co-Living product into the Australian market. • Maximize sales lead pipeline and manage team of sales & community associates to deliver against aggressive sales and growth targets. • Identify and establish key strategic corporate partnerships. • Develop a technical and product road map for Hmlet CRM and member mobile app to enhance membership value proposition, leverage incremental… Show more • Develop localized sales & marketing and digital plans for Singapore based startup launching Co-Living product into the Australian market. • Maximize sales lead pipeline and manage team of sales & community associates to deliver against aggressive sales and growth targets. • Identify and establish key strategic corporate partnerships. • Develop a technical and product road map for Hmlet CRM and member mobile app to enhance membership value proposition, leverage incremental sales and capture insights. Show less

• Management and business strategy for Priority Guest Rewards loyalty and recognition program.• Development and strategy of omni-channel marketing plans and activities. All activities were informed by a 'customer centric' focus with segmentation's and data driven insights used to deliver behavioural based,automated life-cycle direct & digital communications including acquisition & retention, data & preference mining strategies.• Data analysis, insights… Show more • Management and business strategy for Priority Guest Rewards loyalty and recognition program.• Development and strategy of omni-channel marketing plans and activities. All activities were informed by a 'customer centric' focus with segmentation's and data driven insights used to deliver behavioural based,automated life-cycle direct & digital communications including acquisition & retention, data & preference mining strategies.• Data analysis, insights, program and financial modelling to maximise RFM-LTV metrics and increase ROI • Project managed & deployed an enterprise CRM solution (Cendyn Marketing Cloud) to automate multi brand transactional communications with variable conditional content & advanced personalization.• Managed the technical alignment & marketing affiliation with the global GHA Discovery program. Show less

• Developed and managed B2B sales communication and client relationship management activities via SFA platform • Worked with key senior stakeholders from CEO to Area GM’s to manage and co-ordinate outbound telemarketing & sales activities to defined industry segments, top 100 national and targeted accounts. • Developed and deployed training materials for sales teams using data & insight driven exemplars to optimize & leverage telemarketing and wider sales activity… Show more • Developed and managed B2B sales communication and client relationship management activities via SFA platform • Worked with key senior stakeholders from CEO to Area GM’s to manage and co-ordinate outbound telemarketing & sales activities to defined industry segments, top 100 national and targeted accounts. • Developed and deployed training materials for sales teams using data & insight driven exemplars to optimize & leverage telemarketing and wider sales activity. • Strategic development of KPI’s and activity reporting for CEO and Area General Managers• Improved response and increased acceptance to national account RFP and tender submissions Show less