Member of executive leadership team of a diverse Industrial conglomerate. Part of the Barry Wehmiller Group of companies, a $3.6bn human-centric innovator of positive outcomes for a diverse industry. https://www.barrywehmiller.com/story

Chief Marketing Officer for Baldwin Technology. Part of $3bn global conglomerate Barry-Wehmiller. A pioneering people-centered leadership organization. People. Purpose. Performance. https://www.barrywehmiller.com/https://www.youtube.com/watch?v=njn-lIEv1LU

Assigno works with tech companies and their investors for success. Our deep expertise and knowledge in building international businesses are leveraged for due diligence, strategy, and execution. Our philosophy is knowledge transfer. Your benefit is self-sustained success.

Full departmental responsibility and budget ownership for Channel, Field & Content. Key achievements:Key member of Bain Consulting transformation program of Channel Marketing GTM, messaging, branding, and alignment with new company structure.Rebranding Channel Business from Emerson to Vertiv in 6 months.Established 20% brand recognition of Vertiv with channel in 2 years.Started thought leadership content program for EMEA which was leveraged globally.Implemented new paid channels of targeted communication to key audiences resulting in engagement levels higher than best practice as defined by social media platforms.Increased Brand engagement and demand through innovative interactive online engagement tools.Created local internal agency to support demand for regular creative communications with audiences.

Promoted role. Reporting to EMEA Vice President Marketing.Promoted to take on full Emerson IT Channel Portfolio and marketing team with objective to create a unified approach to our channel marketing business across EMEA across 4 (3 new) lines of business. Reinvented the partner program, portal and content.Integrated all lines of business into a 'ONE EMERSON' message to Channel partners. Transformed all product and solution offerings to a programmatic and benefit driven approach for partners. Created enablement and empowerment resources for partners to do business with us.Expanded demand generation to more countries across more vertical plays with 360 follow through to maximise SQL acceptance.Initiated onboarding of external rewards agency to build bespoke EMEA reseller rewards program for registered transacting partners to drive loyalty.Executed large scale EMEA partner conference in Turkey to communicate and energise the ONE EMERSON message with partners and internal stake holders.Selected to be part of Emerson Leadership Learning Program.

Promoted role. Reporting to the Global Vice President Marketing. Implemented global programs for the Avocent hardware business with Emerson, continuing to push brand preference with channel partners and creating pull with end users.EMEA responsible for driving new Software marketing program in collaboration with Global marketing team. Industry event speaker on communicating customer benefit. Selling the vision.

Transformed and standardised the demand generation engine for the Avocent Business, growing top of funnel lead pipleline by 60x in 6 months.Leveraging Agency skills, implemented programmatic approach to Big ROCK centralised content creation which could be distributed at local level to create more consistent SOV, demand, engagement and PR opportunity.

Promoted to Managing Director after J.Walter Thompson Worldwide Acquisition. Led Agency to record profitability and award for more most creative Brand Activation Agency both in 2008.'Shepherded' and grew team of people with diverse personality, skills and needs to create a both challenging and creatively inspiring place to work.Actively involved in development of B2Consumer and B2Business Campaigns.

First position after graduating. Rapidly promoted to Director level after just 6 years. Expanded service offering from Sales Promotion business to a Brand Activation and Public Relations Company. Part of executive team in merger and buy out by JWT Worldwide as their dedicated Below the line offering in Ireland. Led teams of creative and client service to create and execute on campaigns for local and global brands B2C such as BMW, Vodafone, Mazda, Kerry Foods, Nokia, Coca Cola.Responsible for and achieved sustained cumulative new business growth of 25% YoY.