Key Achievements and Responsibilities• Overall responsibility for sales and market growth in the retail sector in the supply of printer hardware, office consumables, data media, storage solutions and AV equipment, managing a portfolio of £13.5 million in annual sales • Doubled average monthly turnover from £450k to £1.1m within a two-year period• Full accountability of the retail team managing all direct and indirect reports to ensure focused business development and excellence in customer service delivery• Managing a portfolio of high-profile retail accounts including Office Outlet, Amazon, WHSmith, Robert Dyas, Costco, DSG, Ryman Stationery, Office Depot and Jessops • Monthly and annual forecasting of sales figures for all retail accounts• Responsible for pricing negotiation and rebate structure for both customer and manufacturer • Developed excellent business relationships that delivered competitive advantage for Beta Distribution • Monitored market trends including competitor activity and proactively explored new business opportunities within the retail sector • Focused account development to Identify new business opportunities in line with the product extension plans of existing accounts• European and International travel including company presentations and exhibitions• Execute promotional and display initiatives to ensure key retail brands offered best in class customer solutions• Effective man management including performance reviews, training and development to ensure a focused and highly motivated team

 To build and develop strong customer relationships with new and existing retailers  Customer facing presentations to promote new product lines and areas of interest Execute monthly forecasts either by engaging with the customer or following a growing buying pattern Assist retailers with their online and in-store promotional and marketing activities to maximise sales Ensure that all customer records, orders, deliveries and returns were efficiently maintained by the sales support team Responsible for the resolution of all inquiries and issues raised by the customer

 Sole responsibility for the games development industry where I increased sales from £100k to £250k per annum in 3 years Individually responsible for a large number of existing UK and European accounts which included Sony, Sega Europe, Electronic Arts and Codemasters Formation and development of strong business relationships Regular contact with suppliers to negotiate terms, enhance profit margins and improve profitability Achieve monthly sales targets