I spent the 1990s production local publications for print, moving into designing for sign making and stationery in 2002 - having done this for 17 years in one company, it is time for a change. I have a relaxed, but analytical style, and work through every project to bring the best possible outcome for the client (and company). While always considering different approaches and ideas, I am acutely aware of cost every step of the way.My interests lie more in form, function and layout than simply graphic design. I am interested in using novel materials where possible and enjoy experimenting with combinations for interesting effects. Concerning ongoing projects, and the business as a whole, I believe in continually improving everything, making small changes so as not to break the system if an idea is not right.