Simon Caplan Email & Phone Number

Brentford

1. I have been employed as Media Sales Manager with specific responsibilities for the magazine and website called Geographical which is the official title of The Royal Geographic Society. In June 2015 I was also asked to assist on the commercial opportunities for “DIVE” magazine, which in September 2015 celebrated its 20th anniversary. I have brought in such clients as Sotheby’s, The Jumeirah Group of Hotels, Seiko, Silversea Cruises, Ponant Cruise, just to name a few 2. My first task was to increase the monthly turnover with immediate effect by introducing companies, not only to the printed magazine, but to the re-launched website and the new App and Tablet versions, so increasing the media options by offering a full range of digital opportunities. . To win back previous clients that have been left, and therefore have discontinued their business with the magazine.

1. I have been employed as Sales Manager for all The Women’s Institute publications, which is one of their major contracts for 2015. I am working on the following four areas of media: A). THE WOMEN’S INSTITUTE MEMBERS HANDBOOK B). THE WOMEN’S WORLD CENTENARY MAGAZINE. C) THE WOMEN’S INSTITUTE YEAR PLANNER. D) THE WOMEN’S INSTITUTE WEBSITE. 2. It was the centenary of The WI in 2015 and I was working alongside their new Royal Patron. HRH Sophie Wessex. In my first twelve weeks I brought in turnover in excess of £53,000 and secured Debenhams, Jacques Vert, M & Co, Charles Tyrwhitt Shirts, Aviva Insurance, Sun Life of Canada, to name a few into their centenary publication. 3. I also had to make use of the data that The WI has collated over the years in bringing potential new advertisers into what has been traditionally thought of as an “Older Woman’s” publication

Central London

.1. I was employed initially as Magazine Manager for Absolutely Chelsea/Fulham titles. This magazine had suffered due to the lack of an experienced sales person on the magazine for the past six months prior to my employment, and the lifestyle/ property section needed some fresh advertisers. 2. I introduced a menswear section to compliment the ladies fashion pages and I also introduced an “Eating-Out” restaurant blog.3. I took the monthly magazine turnover on lifestyle from £11,500 per month to £19,000 +. .4. I introduced such brands at Thomas Pink, Gieves & Hawkes, Hugo Boss, Harvey Nichols and New & Lingwood. And several luxury venues and eating establishments including One Great George Street, Chewton Glen, Cliveden, Cubitt House and The Geronimmo Inns Group of Chelsea eating places.5. I introduced events at Royal Ascot and The Chelsea Flower Show to this magazine.6. At the beginning of January 2014 I was appointed Commercial/Advertising Manager for the Lifestyle Division of Absolutely magazines. At the point I took over the sales team, on lifestyle, which numbered seven personnel and all with a very low motivation threshold. I completely changed the sales team’s concept, and introduced a new level of personnel and brought “life” into the salesforce. .7. I introduced a social media programme for these magazines by getting clients to advertise through facebook, twitter and you tube. Therefore enabling the magazines to enjoy some additional revenue and opening up additional advertising opportunities. .

London, United Kingdom

.Business Development /Online Commercial Manager. .Responsible for attracting major companies that wanted to market their online business which was to be embedded onto a safe and secure USB stickThis USB stick was then being used within the education, medical and building industries. .1. My role was to present this online marketing initiative to media agencies as well as directly to clients, showcasing how they are able to maximise sales from a normally untried market, realise profits and create strong business awareness. .2. In addition to the above I managed a team of 12 Project Executives ensuring that they met the targets that I set. . 3. Clients in whom I secured business were: Marks & Spencer’s, John Lewis, Debenhams, L’Oreal, Pandora Jewellery, New Look, Lloyds/TSB Banking Group, British Airways, The European Commission, Sport England, and 2012 Olympics. .4. I set up complete programmes of online advertising using e-newsletters, data bases for specific marketing opportunities and introduced search engine optimisation programmes to many large corporate clients. 5. I made use of the considerable amount of data that The Department of Education had stored, in introducing the clients that I have listed below into the education sector; an area that many such companies had not thought could be a lucrative market or was even the right audience. .6. My key achievements were securing: 150K investment from M&S, 90K investment from New Look and 65K investment from L’Oreal, 35K investment from Lloyds Bank Olympic 2012, to name a few.

London, United Kingdom

I was the Group Outfitting Buyer for Menswear for 86 retail stores

London, United Kingdom