Simon Chatfield Email & Phone Number

Farnham, Gb

Westminster

Appointed to turnaround a longstanding decline in Party membership, broaden the fundraising base to create sustainable future income and build a dedicated Marketing function to increase engagement and commercial revenue. Leads the Party’s Membership, CRM & Data, Conference & Events, Tours & Operations, Grassroots Fundraising and Creative, Design & Print teams.• Increased Party membership by 70%, reversing a 13-year decline.• Negotiated and implemented first fee increase (of 56%) in 16 years.• Returned Party Conference, Europe’s largest annual political event, to multi million-pound profit.• Relaunched Lottery and eCommerce Shop revenue streams.

London

Led digital marketing and online selling for Heathrow, Europe’s busiest airport and home to some of the world’s most successful retail space and parking options, with annual net sales of £1.7 billion. Appointed to deliver Heathrow’s digital strategy:• Built Heathrow’s Single Customer View of 32m customer records from 23 disparate data sources to power retail marketing and passenger experience.• Launched Heathrow Rewards loyalty programme, growing to 2.2m global members, spending 126% more per visit than non-members. Winner of ‘World’s Best Loyalty Programme’ at 2017’s Loyalty 360 Awards.• Launched Heathrow Boutique digital marketplace, integrating multi-retailer ERP systems with automated order management.• Implemented the multi-channel Adobe Experience Cloud and a cross-functional customer service centre incorporating Salesforce. Heathrow recognised as a CRM thought leader at the 2017 DMA’s.Related speaking engagements:2017 Adobe Summit, Las Vegas - "Unlocking data-driven marketing opportunities with an Open Garden architecture"2016 Adobe Summit EMEA, London - Keynote Speaker2016 Passenger Loyalty China Summit, Shanghai – “Improving Revenue & Customer Experience through Omni-channel Communications”2016 I-COM Global Summit, Seville - "Harnessing the Opportunities from Big Data in Retail"2015 DMEXCO, Cologne - "Using Connected Data to Drive Better Customer Experiences"2015 Loyalty Expo USA, Orlando - "Driving Retail Participation and Revenue in a Multi-vendor Environment"

London & Europe

Typically led large teams on customer and digital strategy, CRM and loyalty engagements; focused on Travel, Telecoms & Media, Retail, Financial Services and Government. Transformation experience spans the full programme lifecycle from strategy, design and development through to implementation. Clients included: BSkyB, Wm Morrisons Supermarkets, Heathrow Airport, Virgin Atlantic Airways, British Airways, Lloyds Banking Group, Nationwide Building Society, Nokia, Philips, Game Retail, Post Office, Transport for London and the Department for Education.

Greater New York City Area

Responsible for B2C loyalty initiatives to drive engagement and share of wallet amongst the airline's 2.5m. frequent flyers across the Americas.

London

Delivered B2B brand and premium product campaigns via regional sales forces and trade agent networks to support £700m annual revenue.

London & Europe

Identifying new opportunities for hotel ownership. Led to creation of 2 hotel JV’s in Spain and Cyprus. Negotiated annual tour operator contracts worth in excess of £5m. Managed rebranding of Nordotel hotel portfolio.

London & Europe

Classic cross-functional graduate scheme covering all aspects of Tour Operations. Product management of Thomson Holidays Greece - planning, pricing and marketing over 1 million annual holidays through multiple distribution and communication channels.

Ma Hons, Modern Languages (German) & European Integration

Advanced Certificate

Education record