-Successfully created and set up the Trade Marketing function within the UK including Category Management, Trade Shopper Marketing, Creative Services and Instore Merchandising built, trained and managed a team of 20 people.-Transformed the business from ‘purely transactional’ to a true Category Management approach; i) introduced a vision and category strategy for all product areas ii) established operational processes and developed tools to support them, iii) coached the business in ‘category selling’ practices, iv) established leading KPI’s including distribution levels by account, share of shelf and space v) took full ownership of the range review process.-Introduced a Channel Management distribution strategy that grew the Philips total distribution by 9%-Introduced a true Omni channel approach; i) established integrated activation plans for our top accounts including ATL/BTL, instore and online. ii) Upskilled and trained the team ensuring they are bi-lingual (instore and online) iii) introduced e-commerce analytics and online shopper behaviour into Category Management and Shopper Marketing.-Established an ROI culture, ensuring every Account Manager optimised spend on £80m trade budget.-Built partnerships with retailer’s instore marketing teams leading to improved instore compliance (from 55% to 80%) while improving our return on investment.

-Managed the ‘Specialist Sales Channel’ equating to over 50% of the total business both in sales and profit. Managed a sales team of 10 people from Account Executives to Senior Account Managers.-Implemented a customer led ‘invest for growth’ growing sales by 10% (5% ahead of the market)-Turned around relationships with Mothercare and Superdurg, while maintaining strategic partnerships with both Boots and Argos.- Held regular Top 2 Top's and JBP review meetings

-Managed the ‘Personal Care’ business equating to over 50% of the total business both in sales and profit. Managed a sales team of 9 people from Account Executives to Senior Account Managers.-Implemented a customer led ‘invest for growth’ strategy delivering 3 consecutive record years (both sales £43m to £56m) and margin +10%).-Achieved record share in the shaving category (63% +8%), took Lumea from number 3 in the market to number one with over 70% share, while growing the overall market by circa 40%.-Turned around relationships with Boots and Argos to true strategic partnerships delivering profitable, sustainable growth for all parties, through aligned strategies, JBP’s and KPI’s.

Responsible for the totral Amazon and Tesco Business.Managed two direct reports (key account manager and an account executive

Responsible for Amazon and developing/deploying the ‘UK Philips CL online sales strategy’Managing one direct report (Key account manager)

Responsible for the total Amazon business as well as Argos Kitchen and Garment Care

Responsible for Shop Direct, Littlewoods, Grattan, Empire, NEXT

Worked and learning along side a NAM providing reporting and support while dircetly responsible for House of Frazer, Harrods, Allders, Selfridges, Grattan and Next.

Managed internal product plans in line with the sales requirements. Managed logistic operations for all new grocery accounts. Responsible for inventory levels and customer availability.

Responsible for supply chain from Philips european factories to key customers (Sony, Toshiba, and Panasonic).