Simon Chow Email & Phone Number

Singapore

Goh Joo Hin Pte LtdManager• Heading and managing the sales and distribution for Borsch Med (a subsidiary of Goh Joo Hin who owns the New Moon brand) range of TCM / Health supplement products• Secondary sales of New Moon products in the pharmacy channels like Essence of Chicken, Birds Nest, Collagen drink / powder, Abalone (CNY) etc• Channel responsibility includes all pharmacy chains e.g. Guardian, Unity, NHG, independent pharmacies/ hospitals / departmental stores• Managing sales to Chinese Medical chains like Hock Hwa, Eu Yan Sang and Chinese medical products wholesalers• Achieve sales targets via well planned promotions and distribution• Increase product visibility and optimize sales potential of the company’s range of products• Monitor and analyse the sales performance of key customers/channels to drive sales – conduct quarterly review with key customers• Motivate & train a dedicated sales and merchandising team; ensure team is equipped to handle trade personnel and well-versed with product knowledge Achievement To-date:1. Achieved sales and profit targets from 2010 to 20152. Launched 8 new TCM products / 3 Health supplements / 2 New Moon beauty products with listings to key pharmacy / personal care stores3. Achieved No. 1 brand in Unity for Lingzhi Cracked Spores and Cordyceps4. Turn in profit for the department from 2012 onwards5. Achieved 100% of the key performance indicators as set by the management from 2010 to present

Singapore

• Spearheading the newly established OTC division distributing to all pharmacies and personal care stores e.g Guardian, Watson’s, Unity and independent / hospital pharmacies• Responsible for the sales growth of the key lines – Consumer - Braun, Gillette / Oral B. OTC – Bayer range of diagnostic equipment, Bekunis laxatives, NU-V Cordyceps and the company’s range of pharmacy only and prescription drugs• Leading a team of 2 sales representatives with main objective to educate pharmacists, pharmacy assistants on our range of products. Conduct product demonstrations for our medical device range• Liase with the CPUs of the various pharmacy chains pertaining to promotions and sales reviews• Responsible for the inventory / replenishment for consumer products – Braun, Gillette / Oral B and BekunisAchievement To-date:1. Achieved overall sales targets set forth in 2008. Overall growth of 13% vs 2007. 2. Launched NU-V Cordyceps to major retail pharmacies achieving 100% distribution within 2 months3. Achieved 50% growth for Braun Thermoscan in all 3 major retail chain pharmacies – Guardian, Watson’s and Unity 2007 vs 2006. Achievement exceeded that of the previous brand owner - Gillette4. All products in their respective categories experienced growth (2008 vs 2007) – Braun 6%, Gillette/Oral B 26%, Bekunis 19%, Apotex Drugs 19%

Singapore

• Heading the entire Brownes Fresh Milk operations as well as managing the Berri fruit juice and Twinings agency• Leading a team of 5 van sales and 1 Asst Sales Manager• Liase with the CPUs of the various retail chains pertaining to performance reviews and promotions• Representing the brands in the local market managing both above and below line activities for the agencies• Responsible for the continued growth and profitability of the agencies Achievement:1. Achieving the 2005 sales and profit budgets of Brownes, Twinings, Amoy and Berri agencies2. Leverage on my retailer network and experience to increase Brownes range representation in NTUC and Mustaffa 3. Achieved a 20% sales increment for Brownes while at the same time lowering the write-off from initial 16% to 10% via implementing prudent stock control measures 4. Launched new Berri Burst with 12 SKUs achieving full distribution in supermarkets within 2 months from product launch

Singapore

• Direct accountability of eight agency lines with a monthly turnover of S$1.2 million:- Wyeth Nutritionals e.g. S-26, Promil, Progress milk powder- Reckitt Benckiser- Tiger Balm- Asian Home Gourmet- Livita- Ansell Gloves• Leading a sales team comprising of 14 staff servicing both the upper and lower trade• Ensuring the continued growth of the brands and profitability of the various agency lines• Recommending and implementing various above and below line activities to achieve targets set forth by the various principals• Providing expertise on all trade matters and implementing various promotional programmes in the trade on behalf of the principals• Providing regular feedback on trade dynamics as well as performance of the various brandsAchievements:1. Increased sales and distribution for Wyeth Infant milk products mainly in supermarkets, mini-marts and provision via key accounts management for the upper trade and establishing channel management strategies for the lower trade2. Achieved full distribution in the supermarket sector for entire range of Wyeth products. Increased distribution (AC Nielson retail audit weighted distribution) from initial (year 2000) 6% (Minimarts), 4% (provision) to 15% and 10% respectively in 20023. Launched six new products on behalf of Wyeth – S26 Gold, S26 Lactose Free, S26 Anti-Regurgitation, Promil Gold, Progress Gold and Promise over a three year period with Harpers4. Achieving sales and distribution targets of key agency lines – Wyeth and Reckitt Benckiser for the past 3 years with at least 5 - 10% incremental sales targets year on year5. Achieved sales growth of 5% in year 2004 for Reckitt Benckiser despite phenomenal sales growth of the antiseptic range – Dettol during the SARS period in 2003

Singapore

Asst Brand Manager • Brand custodian of the company ensuring the profitability and continued growth of the brand • Formulating and implementing brand strategies as well as marketing mix to establish a competitive edge in the marketplace• Managing the advertising and promotions funds of the brand. Setting of directions for the sales team to effectively utilise the promotion funds • Evaluation of promotions and projects to ensure its viability and continuity in line with the objectives set forth • Handled brands like Lucozade, Ribena and the brand manager for company’s entire oral care range – Aquafresh as well as OTC brands like Eye Mo and BreacolAchievements:1. Implementation of the Space Management programme (Spaceman) as Asst Trade Marketing Manager to create computer generated visual planogram of product display. Implementation of the program in conjunction with the Emporium group2. Successfully launched two variants of Aquafresh toothbrushes uplifting the brand from previous fifth position (value share) to current second position. Brand share had increased from 6.5% MAT 1995 to current 17.2% MAT (June / July 99 – SRS Retail Audit)3. Successfully launched Eye Mo Moist in 1997 and propelled the brand to number one market position in the eye drops category 4. Awarded the Employee Recognition Award for year ended 1998 for outstanding performance with SmithKline Beecham

Singapore

• Overseeing supermarket operations of 15 supermarkets within the Oriental chain • Responsible for implementing operation standards as set forth by the Management • Conducting training programmes for the staff as well as the managers of the retail units on supermarket management • Planning and supervision of new store supermarket floor layout. Submission of recommendations to the Management for renovations of existing stores Achievements: 1. Started as store manager for Katong branch and promoted to Operations manager within period of 6 months2. Contributing to the phenomenal rise of the supermarket operations within the Emporium group through the years 1992 – 19943. Doubled the group sales of supermarket sector from initial $200K per month to $400K in 19944. Championed new sales channels via joint promotions with e.g. Thai Fruit Fair held at the Thai embassy, Christmas / Chinese New Year joint promotion at SAFRA clubhouses

Singapore

• Sourcing and establishing the ‘Ayamas’ franchise chain of meat shops • Overall supervision of day to day operations three newly established ‘Ayamas’ outlets • Establishment of entire chain operations standards and product mix with strict adherence to the guidelines set by the franchise • Development of Advertising and Promotion strategy to enhance image and to improve sales and profitability of the chain Achievement:1. Successfully set up operations of the first three ‘Ayamas’ outlets in Singapore2. Exceeded average daily sales of minimarts (approx $5K) within 3 months of inception (daily average sales of $5.5K from the third month)

Singapore

• Overall supervision of day to day operation of the Co-operatives’ supermarkets • Establishing and implementing operation standards and upgrading operation efficiency to maximise sales and profitability • Analysing the store’s entire product range to ensure effective merchandising and improving on the product mix • Implementing training programmes to upgrade skills of staff especially in the perishable food department. This includes manpower planning and staff development in line with the objectives of the Co-operative • Responsible for the overall sales and profitability targets set by the Co-operative for the business unit Achievements: 1. Promotions throughout the entire service in Fairprice – Asst Supervisor – Supervisor – Deputy Branch-in-charge – Branch Manager2. Pioneering the development of the perishable food operations resulting in incremental sales for the Co-operative amounting to 30-50 million (first five years of operation)3. Trainer for all new and existing staff posted to the department on perishable food handling and operations4. Heading the Clementi and Coronation branches of NTUC Fairprice to be the top five retail outlets in terms of sales and profitability of the entire chain