Simon Cooke Email & Phone Number

Highly versatile CEO and General Manager with 30 years experience in FMCG, Private Equity and Non-Profit Organisations.Currently heading one of the UK's largest and most successful charities, MSI Reproductive Choices, with a global turnover of £320mn and operations in 37 countries, delivering critical healthcare services to women and men with unmet need for contraception and safe abortion. I have an excellent track record of achievement in a variety of Sales, Marketing, General Management and government and institutional fundraising roles at P&G, Reckitt and now MSI, in both developed and developing markets.Having travelled extensively, I have direct customer/market experience in Europe, Asia, Latin America and Africa Middle East.As General Manager for Reckitt Benckiser in the Middle East Region, I had full P&L responsibility for a multi-functional team delivering Marketing and Sales targets via a country Distributor network with over $500mn of in-market sales, and annual growth in high double digits.Core Expertise- General Management/P&L Management- Non-profit management, fundraising, advocacy and capacity development- Institutional, Healthcare and fmcg management- Marketing strategy development and execution.- Customer/Contract negotiation- Sales/Go to Market Strategy development and execution.- Distributor Management- Traditional trade selling and operations- Presentation/Communication/Training- Extensive developing markets experience- International retail account management and negotiation- Media deal negotiation- Organisation/people development and talent acquisitionAt MSI, I lead an organisation of 9000 amazing people providing resources for, and delivering to, over 18mn clients per year in some of the world's poorest countries. We ensure that women can have the number of children they want, when they want them, and that they alone choose their family size.Doubled impact from 2014 to 2023 (measured by client services delivered) at only 50% increase in donor grant income.

Listed skills include Marketing Management, Sales Management, Marketing Communications, People Development, and 4 others.