Responsible for global brand and property development

Responsible for the overall direction of brand positioning, consumer proposition, economic model, and brand evolutionOversee the development of successful marketing and trading plans in line with brand positioning and consumer propositionDevelop strategic / brand plans Define & brief product range (food & drink)Define pricing strategyDevelop plans, briefs, and oversee delivery of advertising, print, PR, digital, and designResponsible for brand tone of voice, and how this is represented through design and communication Decide and deliver promotional activity (with pricing input / support)Accountable for marketing implementationDefine and responsible for marketing budgetAccountable for marketing budget effectivenessLaunching in house Marketing Services Implement a training and development programme for marketing department

Leadership of core business portfolio with over £600m sales and £160m EBITDA, includes Harvester, Toby Carvery [top two business units by sales and profit in MAB], Ember Inns and Miller & Carter brands. Identification of consumer/market needs, development of strong brand equities and economic propositions, trading and distribution strategies, and marketing team development

Developed strategic marketing plans Created brand communication strategies for Pepsi Cola ATL and BTL planning and creative for Pepsi Max Managed major sponsorship and key event for Pepsi Max, including TV Managed major Pepsi on pack sponsorships programmes, including TV Category management across key channels for Pepsi brand Managed the customer marketing relationship of Pepsi brand and promotional activity