Simon Cromack

Simon Cromack Email and Phone Number

Food & Drink Experiences & Concept Evolution, Luxury Hospitality Professional. @ Lincoln Hospitality Studio
Simon Cromack's Location
Ashampstead, England, United Kingdom, United Kingdom
About Simon Cromack

I am a highly motivated, methodical individual, who enjoys working with and leading individuals on various projects and events, nurturing their abilities. I have a keen eye for establishing concepts and key strategies, placing businesses on highly regarded platforms, increasing their revenue and profitability, whilst installing performance & operating procedures, to support their business model.One of my strengths is reacting to situations and briefs with minimal lead in time, where the highest of standards is a must. A combination of 5 star operational delivery, success through logistics and planning, as well as visionary thinking, is the key to my success in the hospitality and service industry to date. Estate and Household Management, has factored through my career, and more recently I have facilitated many projects with key stakeholders in this environment, both UK based and Internationally. I enjoy the 'Family/Private Office' environment and think of it as an advisory role, improving the day to day life of the client in question, or be it B2B.Having grown up within a family predominantly working in the Brewing and Pub industry over 3 generations, this is a sector of the industry very close to my heart, and my passion for the hospitality business was definitely realised from an early age.Married to Steff, we have two beautiful girls, Ella 8 and Nelle 5

Simon Cromack's Current Company Details
Lincoln Hospitality Studio

Lincoln Hospitality Studio

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Food & Drink Experiences & Concept Evolution, Luxury Hospitality Professional.
Employees:
3
Simon Cromack Work Experience Details
  • Lincoln Hospitality Studio
    Company Owner
    Lincoln Hospitality Studio Jun 2015 - Present
    United Kingdom
    Working with business owners and their teams to deliver long term opportunities in the hospitality sector, from start ups to established operators. Consultancy with a ‘sleeves rolled up’ approach, supporting operationally and strategically, with a key work stream focused on building F&B brand philosophies and the mobilisation of the agreed approach in order to deliver the highest levels of functionality. Workstreams include - Conceptualisation, Operational know how and toolkit creation… Show more Working with business owners and their teams to deliver long term opportunities in the hospitality sector, from start ups to established operators. Consultancy with a ‘sleeves rolled up’ approach, supporting operationally and strategically, with a key work stream focused on building F&B brand philosophies and the mobilisation of the agreed approach in order to deliver the highest levels of functionality. Workstreams include - Conceptualisation, Operational know how and toolkit creation (operating procedures), F&B Development, Team Training and Role Play Programming, Productivity & Ops Flow Planning, Launch Support, Immersive Events/Pop Ups (creation & mobilisation), Staging & Styling (equipment, uniform, tabletop and glassware provisions) Show less
  • Denizen
    Founding Partner
    Denizen May 2020 - Present
    London, England, United Kingdom
    Denizen is developing the next generation neighbourhood: a network of interconnected locations, offering space, service and convenience on demand.
  • Cb Food Solutions Ltd
    Partner
    Cb Food Solutions Ltd Sep 2018 - Jan 2022
  • Cb Food Solutions Ltd
    Managing Director
    Cb Food Solutions Ltd Apr 2017 - Sep 2018
    London, United Kingdom
  • Cb Food Solutions Ltd
    Partner
    Cb Food Solutions Ltd Jun 2015 - Apr 2017
    We are a modern, creative thinking and professional Restaurant, Food Business and Catering Consultancy; with a wealth of hospitality experience.We provide strategic solutions to the Catering Business, Restaurants, Hotels, Products and People.
  • The Wild Fork
    Non Executive Director
    The Wild Fork Jan 2016 - Dec 2019
    Newbury, Berkshire, United Kingdom
  • Private Family Office
    Director Of Estates
    Private Family Office Jun 2014 - Aug 2015
  • Intendance Palais Presidentiels - State Of Gabon
    Directeur Des Affaires Privées (Director Of Private Business)
    Intendance Palais Presidentiels - State Of Gabon Sep 2012 - Apr 2014
    Libreville, Gabon, West Africa
    Facilities, Private Estate & Household Management, Republic of Gabon and Internationally. Specialising in private office set-ups, Operational & Functionality Installations and Logistics & Strategy Management. The role is very transversal and sees me working in a multitude of business environments with the key stakeholders. The main areas are: - Household Management, Senior Management Recruitment, Construction (project managing), Operational Systems and Implementation of Operating Procedures… Show more Facilities, Private Estate & Household Management, Republic of Gabon and Internationally. Specialising in private office set-ups, Operational & Functionality Installations and Logistics & Strategy Management. The role is very transversal and sees me working in a multitude of business environments with the key stakeholders. The main areas are: - Household Management, Senior Management Recruitment, Construction (project managing), Operational Systems and Implementation of Operating Procedures, Contract Management, Family Office, Budgeting and Finance, Project Management including new business set-ups.I manage various properties in Gabon and others located internationally. We have a total staff of approximately 200, so HR plays an important role in the ‘day to day’ operations. This opportunity has allowed me to further develop and hone my skills across the full spectrum of the encompassing role, placing the very best interests of the client at the forefront, whilst representing my client in a professional, discreet and efficient manner, adding true value to their portfolio. Show less
  • Rhubarb Food
    Commercial And Operations Director (Continuation Of Directorship From Selling Eventuate To Rhubarb)
    Rhubarb Food Jan 2011 - Oct 2012
    London
    Commercial and Operations Director (board position) - Rhubarb is one of the countries most well renowned catering businesses, having established itself in multiple sectors of the hospitality industry, to include retail (restaurants), travel, event catering and party planning, fixed site contracts (The Royal Albert Hall, Royal Ascot Racing Club), international events and consultancy. Responsible for approximately half of the groups revenue (£13,000,000), I oversaw “rhubarb” Henley and… Show more Commercial and Operations Director (board position) - Rhubarb is one of the countries most well renowned catering businesses, having established itself in multiple sectors of the hospitality industry, to include retail (restaurants), travel, event catering and party planning, fixed site contracts (The Royal Albert Hall, Royal Ascot Racing Club), international events and consultancy. Responsible for approximately half of the groups revenue (£13,000,000), I oversaw “rhubarb” Henley and “rhubarb” Cranleigh, The Royal Ascot Racing Club, all “rhubarb” events as well as the international projects. I am part responsible for delivering the companies sales targets as well as achieving and setting budgets, keeping a close an on the cost of sales. I had overall responsibility for my divisions p&l’s. Part of my job was to assess new business strategies and develop their potential, from the initial concept, to establishing the delivery of the project and maximising revenue and profitability.Implementing best practices and standard operating procedures across the group is also a major part of my daily duties Show less
  • Eventuate Ltd
    Founder And Managing Director
    Eventuate Ltd Jan 2002 - Dec 2010
    Oxfordshire
    Founder/Managing Director of this leading event catering and party design company based in the Thames Valley near Henley-on-Thames. Grew from an annual turnover of 200k to a 1.6k a year with a healthy gross profit. I sold the business to Rhubarb Food Design In January 2011Specialising in event concepts from their infancy through to their delivery. Initially starting as high end event caterers in the Oxfordshire and Thames Valley area, we successfully transitioned into offering a turnkey… Show more Founder/Managing Director of this leading event catering and party design company based in the Thames Valley near Henley-on-Thames. Grew from an annual turnover of 200k to a 1.6k a year with a healthy gross profit. I sold the business to Rhubarb Food Design In January 2011Specialising in event concepts from their infancy through to their delivery. Initially starting as high end event caterers in the Oxfordshire and Thames Valley area, we successfully transitioned into offering a turnkey solution to our clients providing a 360° service. Delivering the event brief through one key person, dealing directly with the key stakeholder.We became renowned for our innovative hospitality at the Henley Royal Regatta, and soon became known for the finest standards of hospitality on the International Airshow Circuit.An example of a project/tender we undertook, was to become the sole supplier of Hospitality and Catering to ‘The Bahrain International Air show’. Runner up to the Ritz Carlton in Bahrain;Sold Eventuate Ltd to Rhubarb Food Design in January 2011In 2010 until the the present day, we have been honoured with the privilege of being listed as one of the preferred suppliers of event catering and hospitality for the Royal Household. Show less
  • The Henley Food Festival
    Founder/Chairman
    The Henley Food Festival 2006 - 2010
    Henley-On-Thames
    This was an idea born from a conversation with a friend and colleague over a pint one evening. The idea was simple, do something for the community which was engaging, fun and factual and brought a wealth of people from all walks of life together. We created an experience which allowed the punter direct contact with the chefs, producers, retailers and other industry professionals alike, in a social surrounding, which inspired you to take your newly acquired knowledge back home, and put it into… Show more This was an idea born from a conversation with a friend and colleague over a pint one evening. The idea was simple, do something for the community which was engaging, fun and factual and brought a wealth of people from all walks of life together. We created an experience which allowed the punter direct contact with the chefs, producers, retailers and other industry professionals alike, in a social surrounding, which inspired you to take your newly acquired knowledge back home, and put it into practice. Receiving national TV coverage in year one, it grew in success, but never, lost its sense of community and its platform to showcase local talent. Off the back of this we created the 'amateur cook off challenge', which allowed us to enter the lives of the locals by creating a series of 'ready steady cook' style contests in the heart of the village (the local pub), with a knock out competition, resulting in a live final on stage at the Henley Food Festival between the two winning semi finalists, compared by a well known chef. Amazing marketing for the festival and great publicity for the local pubs/Inns Show less
  • Total Event Management Ltd
    Operations Director
    Total Event Management Ltd Oct 1998 - Dec 2002
    Henley-On-Thames
    Operations Director of a successful event catering company, based in the Thames Valley
  • Baron And Baroness
    Club/Bars Manager
    Baron And Baroness Sep 1997 - Oct 1998
    Copenhagen, Denmark
    Club/Bars Manager of what was at the time, the largest themed catering outlet in Scandinavia. I was in charge of 4 bars, 2 restaurants and a club, with a responsibility for 40 staff
  • Spencer House
    Assistant Banqueting Manager (Head Butler)
    Spencer House Mar 1996 - Sep 1997
    London, United Kingdom
    Assistant Banqueting Manager (Head Butler) – Owned by Lord Rothschild, during my time here I arranged and oversaw the ‘return state visit banquet for Israel’ and ‘The Knight of the Garter’ working closely with the Royal Household for their successful delivery.
  • Savoy Group
    Savoy Group Management Trainee
    Savoy Group Sep 1991 - Mar 1996
    London & Paris
    August 1994 – March 1996 – Claridge’s Hotel, LondonChef de brigade ReceptionReservationsCashiersAugust 1993 – August 1994 – Savoy Hotel, LondonChef Apprentice, Savoy Grill KitchensFebruary 1993 – August 1993 – The Five Horseshoes, Henley-on-ThamesRestaurant Manager of this award winning country Inn(Responsible for over seeing the build, training and opening)September 1991 – February 1993 – The Lancaster Hotel, Paris… Show more August 1994 – March 1996 – Claridge’s Hotel, LondonChef de brigade ReceptionReservationsCashiersAugust 1993 – August 1994 – Savoy Hotel, LondonChef Apprentice, Savoy Grill KitchensFebruary 1993 – August 1993 – The Five Horseshoes, Henley-on-ThamesRestaurant Manager of this award winning country Inn(Responsible for over seeing the build, training and opening)September 1991 – February 1993 – The Lancaster Hotel, Paris, FranceNight Reception/Night AuditorComptability (Financial Control)Chef d’etage (Floor Service Waiter)Senior Waiter (Main Restaurant) Show less

Simon Cromack Skills

Management Catering Event Planning Food New Business Development Business Strategy Budgets Training Restaurants Process Management Eye For Details Project Planning Troubleshooting Business Process Logistics Communication Skills Financial Efficency Trouble Shooting Logistics And Strategy Management

Simon Cromack Education Details

Frequently Asked Questions about Simon Cromack

What company does Simon Cromack work for?

Simon Cromack works for Lincoln Hospitality Studio

What is Simon Cromack's role at the current company?

Simon Cromack's current role is Food & Drink Experiences & Concept Evolution, Luxury Hospitality Professional..

What schools did Simon Cromack attend?

Simon Cromack attended Thames Valley University, Westminster College, London, Shiplake College, Oxfordshire, Uk.

What are some of Simon Cromack's interests?

Simon Cromack has interest in Long Distance Swimming, Rugby, Food Trends, Operational Processes And Procedures, Films, 2010 (Resigned Due To Relocation), Governor At Shiplake College 2003.

What skills is Simon Cromack known for?

Simon Cromack has skills like Management, Catering, Event Planning, Food, New Business Development, Business Strategy, Budgets, Training, Restaurants, Process Management, Eye For Details, Project Planning.

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