Simon Crowson Email & Phone Number

Sydney, New South Wales, Australia

Leading the Fundraising, Marketing, Philanthropy and Business Development teams to increase both revenue and awareness to support Dementia Australia in the services it provides.

Sydney, Australia

- Developed a unification fundraising & marketing plan covering all aspects of 360 fundraising including Direct Mail, Major Donors, National Donor survey, Memory Walk & Jog campaign, Bequests, Corporate Partnerships, donor engagement and community fundraising which has resulted in a 46% increase in income over 3 years. - Reviewed internal budgets & state led processes around reporting. Adapted into a more modern and transparent process for better understanding and accountability. - Analysed & streamlined staffing structures to develop a new 21-member fundraising team. This process included new reporting lines, KPI’s, management communication structures & team communication processes. - Structured backend activities including database, coding, processing & legal issues to accommodate identity change and become more proactive instead of reactive. Resulting in 11% increase in income during COVID. - Established new fundraising channels for future income generation, including volunteering, digital test acquisition, new website, and donor communication structure. - Revamped and developed a whole team approach to donor care & engagement through complete personalisation and incentive resulting in over 800,000 individual donor touch points in 20/21. This has seen average donor increase from $105 to $151. - Secured board investment of $3m into new donor acquisition campaigns with break even after 3 yrs. - Developed a new bequest acquisition model recording over 225 confirmed bequests since 2018 and set up a continued bequest acquisition pipeline for nurturing and conversion. - Revamped MWJ into a national campaign with average income growth of 8.5% and participant growth of 7.5%, achieving $1.65m in 2021 season. - Merged Dementia Australia Research Foundation fundraising under the umbrella of Dementia Australia and provided them with an individual increase of 20% per year on income generation.

Sydney, Australia

My remit here was to develop and manage a strategic shift in the way the organisation raised money. I provided sustainability in AlzNSW funding and increased the efficiency and effectiveness of its existing & new fundraising programs, whilst also ensuring new revenue and lifetime value was maximised. - Responsible for development & management of AlzNSW Fundraising Team of 12 - Increased overall fundraising growth in the last 6 years by 93%. - Responsible for multiple budget lines & reporting on financial income monthly to the CEO & Board. - Embedded a new federated national brand into all aspects of the fundraising structure & strategy. - Developed and lead all promotional and marketing strategy linked to fundraising. - Established a National Fundraising Group within the charity’s federated structure. - Formulated & implemented a new Regular Giving strategy & structure (launched July 2012). - Increased donor retention by increasing the average donation in DM from $57 to $105 over 6 years. - Structured a Major Gift campaign to raise $500,000 for two Dementia Gardens. - Maximised large cold & warm acquisition investment projects via two step & premium mailings. - Improved donor understanding through effective modes of communication via a donor journey time plan. - Trusts & Foundations: Implemented a 12-month targeted T & F pipeline with an annual target of $500,000. - Established new proactive bequest program with $1.1 million achieved in Stage One - Stage Two identified $12,000,000 worth of potential new prospects via a survey and a direct mail conversion campaign. - Stage Three converted 181 potential prospects into confirmed future bequests, with a year-on-year conversion target of 10. - Expanded NSW event programme for Memory Walk & Jogs, generating $742,000+ per annum.

London, England, United Kingdom

Responsible for managing & implement a strategy for maximising, strengthening income and meeting annual financial targets. Through external partnerships, notably with corporate brands, foundations, trusts & statutory funders - Responsible for the development & management of the Bliss Partnership team of 4 - Increased corporate fundraising income stream by 50% in a recession year to 1 million pounds. - Developed a pipeline for targeted Trust & Foundation sector applications, showing an increase in income of 20% - Pioneered & managed the targeting and creative pitch process for Bliss New Corporate Charity of the Year strategy – resulting in a 24% increase in new corporate income - Strengthened Bliss’ presence using the re-launch & on-going management of the BlissCorporate brand, plus the introduction of reputation management & stakeholder focus concepts - Evolved a new affinity marketing and direct mailing project to increase charity brand presence, income & donor awareness - Tiny Togs for Tiny Tots UK campaign - Created new income & marketing projects including: Bliss “Going Home Pack” , Mothercare/Early Learning Centre & Bliss clothing range, Mother & Baby Magazine Big Heart Awards & Community Healthcare Professional Guide - Scoping & launching new areas of funding development including: - Kiss for Bliss campaign – yearly focus for regular givers - Bliss Baby Shows – developing new direct mailing data acquisition campaign - Launching Bliss Scotland brand – regional corporate & trust development - Business corporate forum & pipeline – utilising and developing relationships with past & present corporate partners

To produce Cause Related Marketing ideas and presentation and develop new business avenues for income generation for the charity

To plan, co-ordinate and manage new business development activities across all functions, to explore, set up and manage collaborative relationship with external organisations to develop and maximise revenue streams for the Not for Profit organisation.

To target business prospects, create strategic, high value, mutually beneficial corporate partnerships for Macmillan and optimize existing partnerships.

Old Street London

Glasgow, United Kingdom

To initiate new corporate business sponsorship & corporate membership programmes: develop key accounts; project manage major concerts, annual VIP & corporate receptions. Increase major donor activites & develop donor relations.