Simon Cui Email & Phone Number

Shanghai

Achievement:1. Develop billings from 6.4 mchf to 31.8mchf in six years( 2012-2017) 2. 70%+ billings come from local market ( customers) in 2015 compare with 20-30% in 2011.3. Best sales team in 2016 of Kistler group.4. Improve profit continuously 5. Set up clear strategy for long term development ( 2016-2021)6. Build up Kistler brand as leader in the China market .7. Build up a strong ,dynamic team to support long term strategy ( 2016-2021)8. Strengthen the corporate value to unify all colleagues and improve the performance .Responsibilities : This is an entrepreneurial position, with operational and hands-on sales responsibility for the industrial sector business in China. The main objective is to actively contribute to the corporate key target of profitable growth and gaining market share by increasing the sales volume of the company Industrial Division in China according to the budget and strategic plan.Leadership:•Establish, extend and maintain networking activities to customers .•Lead and develop local sales and service team to excel in its contribution to the growth of company .•As a member of the China Management Team, make contribution towards Company’s strategy .•Implement and review incentive and target settings for subordinatesSales:•Build long-term relationship with customers to increase the company’s net sales and profitability•Identification, development and approach of new potential customers in China (sales potential, product range, pricing…)Marketing:•Maintain a thorough market understanding, monitor trends, changing customer requirements and overall market dynamics. Prepare Company local operations proactively to cope with the changesHuman Resources & Admin:•Assures that the staff is qualified, motivated and capable of working independentlyFinancial:•Ensure adequate financial records of the Industrial Division and internal controls to provide them timely and accurately

Shanghai

Responsibility： • Set up and implement the market strategy of PSD partial discharge online monitoring system in power industry . •Set up and implement the marketing promotion plan cooperate with sales team -seminars ,field tests , selected exhibitions •Learn and analyze the marketing competition information and feedback to PSD US head quarter • Learn the custom new needs and cooperate with the R&D , production line to develop new customized products ( software and sensors )- participate the state grid related standard discussion - The only company can provide the first GIS PD IED in the market and fulfill the requirements from Smart Grid . • Establish the technical support team .Support the sales team in the projects . • Participate the technical contract negotiation in the key project. -support the Wuxi 220KV GIS online monitoring system .The first and biggest project of Smart Grid of 2010

2003.9 –2009.3 Vaisala China Ltd Job title: 2006.2 -2009.3 national sales manager of instrument unitReport to: General manager of Vaisala China LtdResponsibility: • Implement the vaisala new market driven strategy Vaisala change strategy from product driven into market driven from 2006.• Set up, implement the china instrument unit sales strategy Gain market share and beat competition Be the no 1 or no 2 solution provider in the targeted detail application Continuous and fast growth• Full response for the instrument unit budget and sales target Work with head office in Helsinki to make budget for instrument unit and follow up Work with global sales manager and segment managers to set up and achieve the sales target. Lead and support regional sales team to achieve the regional sales target • Set up, manage and develop sales organization Set up new sales organization and change from product line focus into segment focus Recruit new sales Develop the capability of the sales by individual review and development discussion. Authorize, lead, coach and support whole sales team for both company and employees development • Manage and develop distributor channel Set up national distributor channel structure. Implement distributor policy and management guidelines in routine channel management. Develop the performance and capability by coaching and training Control the internal conflict in effective way • Work with segments, marketing, product line to set up , implement and review the action plans ,sales plans ,marketing activities ,CSP process.• Manage and develop the key account customers –OEMs, integrators, engineering companies.• Work with Segments, product line for new business opportunity in china market.

Job title: 2003.9-2006.2 regional sales manager of east china Application Specialist of China Report to: sales manager of instrument unitResponsibility: • Meet sales target • Set up, manage and develop regional sales team.• Set up, manage and develop regional distributor organization• Manage and develop the key account customers-OEMs, integrators,engineering companies.• Work with global application team to train, support the sales and distributors. Communicate the application knowledge with china sales organization and global application team.• Work with global product line manager and application manager for new application and product .

Report to : regional sales managerResponsibility: • Meet sales target in specific region • Work as technical support for temperature calibration product in Shanghai office

Job title: Sales Engineer Responsibility: meet sales target in east china .