Catalyst Consulting PartnersConsulting - Growth & Transformation - International Expansion – Digital Transformation - Brand Management – SME Mentor – SME Growth Expert – Footwear – Fashion – Home – Childrenswear

Successful business turnaround achieving a 3.5x sales growth and returning to profit after years of accumulated losses. This was achieved by focusing on brand building, compelling marketing campaigns, product desirability and aligning a clear proposition to customer cohorts.Successfully completed a £1m investment round in February 24 which will provide resources to meet and exceed the 2-year objectives.With an established management team, scalable infrastructure and supply chain, significant increase in brand awareness, +60% customers acquisition yearly, growing customer retention, AOV and lifetime value; the business is ready for expedited growth and will exceed £20m in 2 years.

Successfully restructured the EMEAI distributor business delivering +27% increase for 2018 and established the foundations and infrastructure for expedited growth.

P&L accountability for EMEA franchise and JV’s. £600m retail sales, 42 countries, +800 stores and 13 websites.Developed and secured PLC board approval for a 5-year global strategy to accelerate growth and improve performance.Launched new global brand and marketing proposition, executing the fastest rollout in company history, refurbishing over 80 stores within 12 months.Opened 31 stores, launched 5 websites, and reduced terminal inventory by over 47%, significantly enhancing cash to expedite strategic investments.

Accountable for Timberland operations (franchise stores, wholesale, travel retail, licensing & local sourcing) in South & Central America, Middle East, Africa, and Indian Sub-Continent (17 partners & 32 countries). 59m revenue & royalties per annum (equivalent to +$300m retail sales), 183 Timberland stores, 110 shop-in-shops and circa 3,100 points of sales and travel retail locations.Appointed partners and established Timberland in 9 new markets. Opened 122 Timberland stores, 42 shop-in-shops & airport locations, 770 points of sale and oversaw +1.7m locally sourced products. Exceeded revenue, operating contribution budget and LY, every year from 2005-2010. Doubled the business from $26m to $59m.

Responsible for global franchise & licensing operations. Accountable for the P&L, budgets, LRP and supporting operational functions. 31 countries (EMEA, ANZ, Japan, and Chile), 202 stores, over £140m retail sales, £97m licensing sales (£8m royalty).

Crew Clothing is a retailer of men’s, women’s & children’s apparel, footwear and accessories. I started at its inception and built the business alongside the founder, Alastair Parker-Swift, into a multi-channel retailer.