Simon Darragh Email & Phone Number

London, England, United Kingdom

In 2019 I followed my passion for understanding people and global societies, sparked by my career in global business, and embarked on a Masters Degree in Digital Anthropology at UCL. I graduated with Merit in 2020 and am now aiming to apply my love of anthropology to the understanding of human-related problems facing businesses, especially workforce mental health and the challenges of cross-cultural business activity. Having worked singly, in several SMEs, and for large business entities, I have a massive range of experience in the corporate field and looking to apply his new-found skills to help companies navigate change, to learn more about their staff and customers and deliver better performance, either in-house or as an external resource.

Several initiatives in the field of International advertising including;Developing and launching Silon Media Enterprises Ltd, offering outsourced International ad sales for small to medium-sized media companies. Amber Media Services Geneva, running the representation company for Hearst Magazines and Times Newspapers Ltd in SwitzerlandOberon Media Milan, running Oberon's London office for the Ferrari Magazine contractMedia and Marketing Magazine (M&M), working as Publisher, responsible for the profitable publishing of the magazine, both digital and in print, including advertising sales, circulation management, printing, distribution, and editorial content.

London, United Kingdom

April 1996- September 2009:Head of International Sales, Guardian News and Media (GNM).Responsibilities:Department Head, responsible for all overseas-sourced ad revenue for all GNM platforms, including print and digital display, recruitment and sponsorshipAchievements:Simon was charged with putting the International department on the map. The Guardian was a trailing a very distant fifth in a market of five. He immediately re-energised the team, recruited new execs and went about securing high-profile and profitable business from Europe to turn the situation around. Major accounts from the Italian luxury market, including Armani and Prada (jointly worth in total £1.5 million net) became the bedrock on which further, more esoteric business was built. The Armani Monography showcased the client in an innovative and visually stunning way, and a marketing programme devised by Simon, showed the world that the Guardian was a now a force to be reckoned with and an outstanding platform for upscale brands.He sought out, appointed and trained a new network of reps capable of delivering the Guardian promise at a local level. He organised training seminars in London where the reps gained first-hand insight of commercial and editorial policy and ensured the International team had the backing of senior editors as well as Ad Directors and Managing Directors. He trained reps on all aspects of the GNM sell, including intensive workshops on digital salesHe drove revenues to unprecedented levels, (£5million+ per annum by 2005) while strictly managing costs.He sold directly to clients and agencies in territories as far apart as Germany and Malaysia and built a management reporting process which allowed close monitoring of sales effectiveness by region, territory and rep.He turned the international department from a moribund outpost to a core part of the Guardian proposition.

Masters, Digital Anthropology, Merit

Bachelor Of Arts (B.A.), American Studies, 2:1 Honours

American Studies Exchange Program