Simon Doggett Email & Phone Number

Weymouth, Uk

London, Uk

Responsibilities include:Creating, implementing and evaluating all marketing campaigns. Brand guidelinesOptimising the Marketing & Creative strategy to deliver user acquisition and retentionProvide analysis of Marketing activity to commercial stakeholders to inform success against KPIsSocial media communicationsFormulation of financial budgets and reporting against performance.

London, United Kingdom

● Create and manage the marketing plans across all London Lifestyle brands and platforms● Overall ownership for all tactical promotions across platforms to drive sales of the magazines, users for websites and help drive the social footprint of brands in the portfolio● Ensuring the various brands core values and positioning are reflected in, and have consistency across all marketing activity and all platforms● Responsible for the overall evaluation and measurement of marketing activity, and reporting to various business stakeholders ● Ensure accurate budgeting and sales forecasting, feeding into the retail strategy, and thereby maximising sales as efficiently as possible● Monitor and communicate Brand tracking/media usage/attitudes and behaviours● Line management responsibility for marketing and product managers in London lifestyle marketing team● Manage the cross promotional strategy and plan for London Lifestyle brands with all associated Bauer portfolio assets● Monitor, adapt and drive subscription strategies to ensure sales are maximized.

London, United Kingdom

● Responsibility for delivering the Newspaper sales revenue line of c. £85m● Key role in planning the Cannes Lion winning ‘The Whole Picture” Branding campaign● Initiated key strategic goals and business planning, and produced the annual departmental budget● Developed GNM’s 5 year plan with sales and financial forecasting, and worked with Enders Media Consultants to establish a mid term pricing Strategy● Developed and instigated ‘Total Audience’ reporting to key stakeholders, detailing top level sales performance and online/mobile audience information● Monitored and assessed all Marketing activity performance against targeted ROI & CPA ● Excellent relationships and communications with key internal and external contacts, including briefing the Press Office and Trade Press on performance.● Briefed and advised the Advertising teams on market performance, and opportunities for maximising revenue with delivery of greater value to clients● Managed the monthly ABC audit● Financial and revenue reporting and forecasting● Managed the contra-deal and relationship with Get Involved, for GNMs media partnership with Camp Bestival and The Bestival

London, United Kingdom

● Responsibility for delivering the Newspaper sales revenue line of c. £85m● Budget and KPI planning, reporting and forecasting and manage monthly ABC audit● Liaised with the Marketing team to plan promotions● Excellent relationships and communications with key internal and external contacts● Briefed and advised the Advertising teams on market performance, and opportunities for maximising revenue with delivery of greater value to clients● Key role in managing the relaunch of the Observer to a fewer section print product● Managed the contra-deal and relationship with Get Involved, for GNM’s media partnership with Camp Bestival and The Bestival and also The Big Chill in 2011● Maternity cover for the International Sales operation in 2010, managing a project to plan for cost cutting over £3m from the cost base, which was subsequently adopted and successful.

London, United Kingdom

● Key role in the planning and delivery of retail promotion to support the ‘Berliner’ relaunch of the Guardian in 2005 and Observer in 2006, including rebranding of all store fascias and canopies● Liaised with the Marketing team to plan promotions● Planned and implemented Product sampling activity● Newspaper sales forecasting and reporting● Management of retail and wholesale reps● Management of monthly ABC audit

Ba Joint Hons, History & Classical Civilisation, 2:2

Activities and Societies: Football Team

10 Gcse'S & 3 A Level'S