Highly effective Senior Sales Manager/ Executive, experienced in developing sales strategy to drive revenue and margin within highly competitive global environments.Specialist product and manufacturing knowledge in labeling and swing tickets, including R.F.I.D (Radio Frequency Identification) label and ticket solutions for stock control and reduction in shrink management. Key knowledge and understanding of R.B.O's and Brands packaging developments/requirements. Successful entrepreneur with a proven track record in building highly profitable businesses.Skilled in overseeing winning sales teams to manage the sales pipeline and maximize revenue growth opportunities; adept at motivating staff and using incentive plans and KPIs to drive effective performance.Accomplished negotiator who excels in developing, building and maintaining relationships with clients in order to win new business, retain existing sales and develop new business opportunities.Wide knowledge of all manufacturing processors which include flexo production,offset litho,digital and care label production together with the opportunity for the supply of in-house thermal print solutions .Accomplished knowledge in the purchasing and installation of flexo,offset and variable data printing equipment and support finishing equipment.