Salesforce Marketing Cloud ImplementationI was the marketing lead on the delivery of a new CRM system which delivered changes to process and improved targeting opportunities for the marketing team. Increasing member retention and delivering increased sales revenue. My role also extended to system training and ongoing support and ensuring we were fully compliant.Marketing AnalyticsI worked with external partners to deliver dashboards which give instant access to valuable… Show more Salesforce Marketing Cloud ImplementationI was the marketing lead on the delivery of a new CRM system which delivered changes to process and improved targeting opportunities for the marketing team. Increasing member retention and delivering increased sales revenue. My role also extended to system training and ongoing support and ensuring we were fully compliant.Marketing AnalyticsI worked with external partners to deliver dashboards which give instant access to valuable analytics to provide a quicker turnaround on usable results which enabled us to deliver improved marketing performance.Marketing Planning and AutomationI contributed to improved membership satisfaction during the lockdown period through enabling better targeting and marketing automation, reducing the need to send bulk emails and reacting instead to customer behaviours and specific requirements. Marketing Preference Centre ManagementI was responsible for delivering and maintaining the marketing preference centre from a compliance and customer experience viewpoint to improve customer satisfaction and ensure we achieved maximum value from all communications.Membership and Subscription MarketingAs Marketing Manager, delivered marketing campaigns across all aspects of a membership and subscription organisation including B2C and B2B, Training and courses - to deliver annual revenue in excess of £5m, and Membership retention and renewals activity to achieve year on year increases in membership levels (CIPD membership c.150K - in excess of £15m revenue).Team Leadership and Motivational SkillsLead multifunctional team of 7 people to focus on key organisational deliverables across database marketing, scheduling and planning, and digital marketing and analytics. Maintained motivation through lockdown trials and a bereavement in the team to continue to deliver technical improvements to marketing effectiveness. Show less

Marketing Projects Manager responsible for research, membership, awards events and sponsorship opportunities, Chartered Institute of Personnel and Development (CIPD)• Responsible for sponsorship revenue targets (£250K+) working with partners including KPMG, AXA, Hays, CornerstoneOnDemand to deliver mutually beneficial results. • Supporting the set-up of our new offices in Singapore and Dubai to ensure marketing approaches are thought through. Generating awareness and increasing… Show more Marketing Projects Manager responsible for research, membership, awards events and sponsorship opportunities, Chartered Institute of Personnel and Development (CIPD)• Responsible for sponsorship revenue targets (£250K+) working with partners including KPMG, AXA, Hays, CornerstoneOnDemand to deliver mutually beneficial results. • Supporting the set-up of our new offices in Singapore and Dubai to ensure marketing approaches are thought through. Generating awareness and increasing contacts and members in the region.• Positioning and promoting our offering to organisations to communicate our increasing relevance to big business. Working with and advising the B2B department head on the expected sales funnel to make best use of leads and identify opportunities.• Managing the CIPD’s annual HR awards the CIPD People Management Awards, a showcase for the profession, from entry generation to judging and criteria to event production. Ensuring best use of PR to raise CIPD’s profile and spread positive news for HR.• Responsible for membership acquisition marketing to continue to grow the CIPD member base, identifying data segments to encourage joining through the most appropriate routes. Show less

Marketing Manager, responsible for training, qualifications, business to business and international, CIPDOngoing responsibilities• Develop the marketing strategy for a range of products for the professional HR market at organisation and individual levels to meet agreed financial objectives and support business plans.• Recruit, manage, develop and motivate a team of up to five people to achieve agreed objectives.• Develop and implement marketing plans, attaining buy in from a… Show more Marketing Manager, responsible for training, qualifications, business to business and international, CIPDOngoing responsibilities• Develop the marketing strategy for a range of products for the professional HR market at organisation and individual levels to meet agreed financial objectives and support business plans.• Recruit, manage, develop and motivate a team of up to five people to achieve agreed objectives.• Develop and implement marketing plans, attaining buy in from a range of key senior stakeholders, to use the entire marketing mix off- and online to meet agreed objectives.• Manage systems to ensure appropriate ongoing communication to key CIPD membership database segments across all CIPD product sectors (not just my own areas of responsibility).• Select and manage agencies to undertake specialist projects, providing creative input and copy.• Develop information systems with business intelligence team to enable relevant reporting and analysis to provide insights to the wider team and guide innovation in future marketing plans.• Identify opportunities to implement marketing research activity, managing research agencies to provide insights to market behaviour.• Support international sales team to create appropriate marketing to generate enquiries and sales across emerging international markets.• Manage a budget of over £700K to contribute targeted revenues in excess of £10million. Show less