Simon Edward

Simon Edward Email and Phone Number

London, GB
Simon Edward's Location
London, England, United Kingdom, United Kingdom
Simon Edward's Contact Details

Simon Edward personal email

n/a

Simon Edward phone numbers

About Simon Edward

Influential senior leader, Non-Executive Director, Advisor and former IBM Vice President and CMO with a sustained record of innovation and success. Outstanding team member, driving strong team engagement and growth mindset. - Strategic thinker with excellent communication, public speaking and networking capabilities. - Recently announced in the HotTopics Top 100 Global B2B CMOs for the second time.Board Experience • Former Vice President, CMO and Client Experience Leader for IBM. • Board Director of South Bank Business Improvement District (BID). • Ambassador for London Tech Week. • Fellow of the Chartered Institute of Marketing. • Advisory Board member of professional bodies and steering groups.Chartered Marketer (MCIM) and Fellow of the Chartered Institute of Marketing (FCIM) with wide experience in all aspects of Business to Business marketing.Expert skills include: - Market Intelligence & Strategy - bringing the outside in to inspire action based on deep market knowledge in the context of business objectives. - Channel Marketing & Execution - covering all aspects of marketing to the channel, jointly with the channel and through the channel.- Strategic change management - leading teams through change using agile to enable fast, iterative improvements.- Client Experience - led the Client Advocacy program and chair of the board focused on understanding and improving Client Experience in the UK & Ireland

Simon Edward's Current Company Details
Issued by Founders Forum, InformaTech & London and Partners

Issued By Founders Forum, Informatech & London And Partners

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Ambassador London Tech Week
London, GB
Simon Edward Work Experience Details
  • Issued By Founders Forum, Informatech & London And Partners
    Ambassador London Tech Week
    Issued By Founders Forum, Informatech & London And Partners
    London, Gb
  • South Bank Bid Limited
    Board Member, Director
    South Bank Bid Limited Apr 2021 - Present
    South Bank Business Improvement District (BID) was set up in 2014 to improve the management of South Bank in the face of increasing footfall and falling public spending.We fund and support a number of public realm services, including enhanced security, cleaning and refuse collection, and help to promote South Bank as a leading visitor destination and as the cultural heart of London. We are a voice for South Bank businesses and provide a wealth of networking opportunities to the organisations in our BID area through event and networking programmes.South Bank BID currently has 250 BID levy payers. These are businesses that have property in the South Bank BID area with a rateable value of £50,000 or more, although some exclusions apply.The work of South Bank BID is achieved by working in collaboration with others who share our vision for the future prosperity of the South Bank, including South Bank Employers’ Group, South Bank Partnership, the Visitor Management Group, South Bank Marketing Group and South Bank Business Watch. South Bank BID is an independent organisation, governed by a Board of Directors drawn from a range of businesses within the South Bank BID area who work to support all our levy paying members and to represent their views.https://southbankbid.co.uk/
  • Issued By Founders Forum, Informatech & London And Partners
    Ambassador London Tech Week
    Issued By Founders Forum, Informatech & London And Partners Oct 2019 - Present
    London Tech Week is a global celebration of tech, uniting the most innovative thinkers and talent of tomorrow in a week-long festival.https://londontechweek.com/ambassadors/
  • Hottopics.Ht
    Advisory Board Member
    Hottopics.Ht Dec 2021 - Present
    London, Gb
    HotTopics.ht is a global community of 15,000 C-level executives brought together through private meetups, their flagship thought leadership event The Studio, Top 100 Awards and the agenda-setting content they create as a collective.As a Marketing Advisory Board member for HotTopics.ht, I will help shape the direction and hot topics for one of the most influential enterprise marketing leader communities. Get involved: TheStudio.ht
  • Ibm
    Vice President, Chief Marketing Officer & Client Experience Leader, Ibm Uk And Ireland
    Ibm Jul 2018 - Oct 2023
    Armonk, New York, Ny, Us
    As the CMO of IBM UK & Ireland, I was responsible for leading a team covering all aspects of the marketing mix - including brand strategy, market intelligence, internal & external communications, go to market strategy and execution (campaign management, digital & events and corporate social responsibility).
  • Ibm
    Vice President Market Development & Insights, Europe, Mea & Global Markets
    Ibm Oct 2017 - Sep 2018
    Armonk, New York, Ny, Us
  • Ibm
    Director Of Market Development & Insights
    Ibm Jan 2012 - Sep 2017
    Armonk, New York, Ny, Us
    Responsible for HQ and Country teams covering 20 main countries in Europe.The primary goal of Market Development & Insights is to apply deep market knowledge, business expertise, and insight creation to drive success and profitable growth in Europe.
  • Ibm
    Director Of Marketing & Communications Stg, Ibm Northeast Europe
    Ibm Jan 2002 - Dec 2011
    Armonk, New York, Ny, Us
    Responsible for leading the cross-market Systems & Technology Group Marketing teams. Built team capabilities and climate to deliver growth in total alignment to sales teamWorked closely with IOT and IMT management to trouble shoot and drive quarterly and annual planning workManaged major IBM product launchesWorked across IBM matrix to extend programs with SMB, BPO, IGS, ibm.com and Software2004 - 2009 IBM STG Marketing ManagerResponsible for leading the cross-IMT STG Volume and Competitive Program teams. Developed and deployed the IBM Express Seller Channel Programme, working with World Wide team to extend to other GeographiesRecognised as point of reference for Volume Channel and Volume product programsWorked across IBM matrix to extend programs with SMB, BPO, IGS, ibm.com and Software2002 - 2004 IBM EMEA Marketing Manager, xSeries and pSeriesResponsible for leading the EMEA Market Management team in defining strategy and end-to-end programs for the IBM eServer xSeries, pSeries, SMB, Solutions and Volume products. Grew product revenues and took market share ahead of plan in line with Business Unit PlanWorked closely with PCD to deliver xSeries TopSeller launch and marketing engineManaged a £20m programme budget, negotiating with external vendors for additional funds.Lead role in IBM EMEA marketing relationship with Intel and other vendors.Created an open and communicative management style enabling the team to react and change rapidly and integrate tightly with the STG Sales teams.
  • Ibm
    Marketing Manager, Ibm Emea North
    Ibm Jan 2000 - Jan 2002
    Armonk, New York, Ny, Us
    Responsible for Market Management, Channel Programs, Distribution Channel Management (DCM) and Product launches for ESG in the UK; Developed Business Unit Business Plan and ESG Marketing Strategy for North Region Pioneered introduction and acceptance of DCM with ESG sales teams in North RegionManaged a £9m+ programme budgetBuilt highly motivated Market Management and IMC teams developing mutual respect
  • Ibm
    Marketing Manager, Enterprise Systems Group
    Ibm Jan 1997 - Jan 2000
    Armonk, New York, Ny, Us
    Responsible for Market Management and demand generation Programmes for ESG in the UK. Increased consistency and targeting of marketing programmes to improve effectivenessLaunched UK implementation of major Magic Box CampaignWorked closely with ibm.com TeleCoverage teams to achieve pipeline and revenue targets
  • Ibm
    Technology Segment Manager
    Ibm Oct 1988 - Jan 1997
    Armonk, New York, Ny, Us
    Joined IBM in Software Acquisition team and held a number of different roles in both Technical and Marketing.Leader, AS/400 SoftwareResponsible for business development in technology segment, including Data Warehousing, Application Development Tools, Client/Server computing and e-business.Formed Technology Marketing team over-achieving target by 25%Worked with external companies to extend IBM capabilities with third party solutionsDeveloped, ran and hosted major events to increase awareness and sales
  • Cep Ltd
    Consultant Programmer
    Cep Ltd Jun 1988 - Nov 1988
    Joined CEP after graduating and trained as a Consultant Programmer working on System 36 and System 38 with RPG. Responsible for specific customer projects based on extensions to Maapics, as well as enhancements to internal systems. I was head-hunted by IBM in late 1988.
  • Chinacraft Ltd
    Office Assistant
    Chinacraft Ltd Jan 1984 - Jan 1988
    Appointments during DegreeDuring my Degree at Hatfield Polytechnic I held various positions including retail and Head
  • Pc Dealer Compel Plc
    Assistant Test Engineer
    Pc Dealer Compel Plc Jun 1986 - Oct 1986
    Responsible for testing PC systems pre-delivery. Installing enhancements to Preicom Terminals. Programming EPROMS

Simon Edward Skills

Marketing Management Strategy Marketing Strategy Multi Channel Marketing Demand Generation Analytics Management Marketing Market Research Sales Enablement Leadership Market Analysis Product Marketing B2b Marketing Sales Channel Crm Go To Market Strategy Team Leadership Marketing Communications Business Strategy Cloud Computing Market Planning Competitive Analysis Integrated Marketing Product Management Program Management Business Planning Strategic Partnerships Lead Generation Sales Management Business Alliances New Business Development Product Launch Thought Leadership B2b Account Management Digital Marketing

Simon Edward Education Details

  • Hatfield Polytechnic
    Hatfield Polytechnic
    Law
  • Harrow College Of Higher Education
    Harrow College Of Higher Education
    Business Studies

Frequently Asked Questions about Simon Edward

What company does Simon Edward work for?

Simon Edward works for Issued By Founders Forum, Informatech & London And Partners

What is Simon Edward's role at the current company?

Simon Edward's current role is Ambassador London Tech Week.

What is Simon Edward's email address?

Simon Edward's email address is si****@****ibm.com

What is Simon Edward's direct phone number?

Simon Edward's direct phone number is +44 1765 6*****

What schools did Simon Edward attend?

Simon Edward attended Hatfield Polytechnic, Harrow College Of Higher Education.

What are some of Simon Edward's interests?

Simon Edward has interest in Children.

What skills is Simon Edward known for?

Simon Edward has skills like Marketing Management, Strategy, Marketing Strategy, Multi Channel Marketing, Demand Generation, Analytics, Management, Marketing, Market Research, Sales Enablement, Leadership, Market Analysis.

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