Simon Edward Email & Phone Number

London, Gb

South Bank Business Improvement District (BID) was set up in 2014 to improve the management of South Bank in the face of increasing footfall and falling public spending.We fund and support a number of public realm services, including enhanced security, cleaning and refuse collection, and help to promote South Bank as a leading visitor destination and as the cultural heart of London. We are a voice for South Bank businesses and provide a wealth of networking opportunities to the organisations in our BID area through event and networking programmes.South Bank BID currently has 250 BID levy payers. These are businesses that have property in the South Bank BID area with a rateable value of £50,000 or more, although some exclusions apply.The work of South Bank BID is achieved by working in collaboration with others who share our vision for the future prosperity of the South Bank, including South Bank Employers’ Group, South Bank Partnership, the Visitor Management Group, South Bank Marketing Group and South Bank Business Watch. South Bank BID is an independent organisation, governed by a Board of Directors drawn from a range of businesses within the South Bank BID area who work to support all our levy paying members and to represent their views.https://southbankbid.co.uk/

London Tech Week is a global celebration of tech, uniting the most innovative thinkers and talent of tomorrow in a week-long festival.https://londontechweek.com/ambassadors/

London, Gb

HotTopics.ht is a global community of 15,000 C-level executives brought together through private meetups, their flagship thought leadership event The Studio, Top 100 Awards and the agenda-setting content they create as a collective.As a Marketing Advisory Board member for HotTopics.ht, I will help shape the direction and hot topics for one of the most influential enterprise marketing leader communities. Get involved: TheStudio.ht

Armonk, New York, Ny, Us

As the CMO of IBM UK & Ireland, I was responsible for leading a team covering all aspects of the marketing mix - including brand strategy, market intelligence, internal & external communications, go to market strategy and execution (campaign management, digital & events and corporate social responsibility).

Armonk, New York, Ny, Us

Armonk, New York, Ny, Us

Responsible for HQ and Country teams covering 20 main countries in Europe.The primary goal of Market Development & Insights is to apply deep market knowledge, business expertise, and insight creation to drive success and profitable growth in Europe.

Armonk, New York, Ny, Us

Responsible for leading the cross-market Systems & Technology Group Marketing teams. Built team capabilities and climate to deliver growth in total alignment to sales teamWorked closely with IOT and IMT management to trouble shoot and drive quarterly and annual planning workManaged major IBM product launchesWorked across IBM matrix to extend programs with SMB, BPO, IGS, ibm.com and Software2004 - 2009 IBM STG Marketing ManagerResponsible for leading the cross-IMT STG Volume and Competitive Program teams. Developed and deployed the IBM Express Seller Channel Programme, working with World Wide team to extend to other GeographiesRecognised as point of reference for Volume Channel and Volume product programsWorked across IBM matrix to extend programs with SMB, BPO, IGS, ibm.com and Software2002 - 2004 IBM EMEA Marketing Manager, xSeries and pSeriesResponsible for leading the EMEA Market Management team in defining strategy and end-to-end programs for the IBM eServer xSeries, pSeries, SMB, Solutions and Volume products. Grew product revenues and took market share ahead of plan in line with Business Unit PlanWorked closely with PCD to deliver xSeries TopSeller launch and marketing engineManaged a £20m programme budget, negotiating with external vendors for additional funds.Lead role in IBM EMEA marketing relationship with Intel and other vendors.Created an open and communicative management style enabling the team to react and change rapidly and integrate tightly with the STG Sales teams.

Armonk, New York, Ny, Us

Responsible for Market Management, Channel Programs, Distribution Channel Management (DCM) and Product launches for ESG in the UK; Developed Business Unit Business Plan and ESG Marketing Strategy for North Region Pioneered introduction and acceptance of DCM with ESG sales teams in North RegionManaged a £9m+ programme budgetBuilt highly motivated Market Management and IMC teams developing mutual respect

Armonk, New York, Ny, Us

Responsible for Market Management and demand generation Programmes for ESG in the UK. Increased consistency and targeting of marketing programmes to improve effectivenessLaunched UK implementation of major Magic Box CampaignWorked closely with ibm.com TeleCoverage teams to achieve pipeline and revenue targets

Armonk, New York, Ny, Us

Joined IBM in Software Acquisition team and held a number of different roles in both Technical and Marketing.Leader, AS/400 SoftwareResponsible for business development in technology segment, including Data Warehousing, Application Development Tools, Client/Server computing and e-business.Formed Technology Marketing team over-achieving target by 25%Worked with external companies to extend IBM capabilities with third party solutionsDeveloped, ran and hosted major events to increase awareness and sales

Joined CEP after graduating and trained as a Consultant Programmer working on System 36 and System 38 with RPG. Responsible for specific customer projects based on extensions to Maapics, as well as enhancements to internal systems. I was head-hunted by IBM in late 1988.

Appointments during DegreeDuring my Degree at Hatfield Polytechnic I held various positions including retail and Head

Responsible for testing PC systems pre-delivery. Installing enhancements to Preicom Terminals. Programming EPROMS

Business Studies, Marketing, Computers, Law

National Diploma, Business Studies