Simon Edwards Email & Phone Number

London, Gb

Uxbridge

• Developed and delivered EMEA wide marketing strategy, building team & delivering growth• Revitalised brand architecture, positioning and messaging• Thought leadership programme deployed providing sales teams with high quality MQL’s, delivering €1.2m+ revenue• Launched new D2C eCommerce & demand generation strategy, which is on track to deliver €7m+ incremental revenue this year• Improving channel customer engagement via new channel marketing approach, targeting 30,000+… Show more • Developed and delivered EMEA wide marketing strategy, building team & delivering growth• Revitalised brand architecture, positioning and messaging• Thought leadership programme deployed providing sales teams with high quality MQL’s, delivering €1.2m+ revenue• Launched new D2C eCommerce & demand generation strategy, which is on track to deliver €7m+ incremental revenue this year• Improving channel customer engagement via new channel marketing approach, targeting 30,000+ resellers in EMEA• Revitalised brand architecture, positioning and messaging leading to new campaign strategy• New positioning led to significant improvement in performance metrics• Deployed new events strategy across EMEA, including hosting over 330 key customers in Berlin, March 2020• Leading EMEA product management efforts to influence the product development roadmap and team in Japan• Driving business growth opportunities outside traditional channels through revitalised Business development team• New technology platforms driving efficiencies and supporting an ever changing channel and end user landscape,including Salesforce, Impartner and Crownpeak• Managing key stakeholders across EMEA and globally, including influencing main board in Japan• Metrics driven approach leading to revenue gains and significant performance improvement across marketing mix• Awarded Marketing Team of the Year at Industry Awards Show less

Uk

• Developed new brand platform for 3M globally, and launched in West Europe• Managed change to create a culture in which strategy always became reality• Devised objectives, strategies, tactics and metrics for each of 16 countries• Established brand projects on YouTube, Twitter and LinkedIn with 15m+ engagements• Used social listening tools to generate content and gain audience engagement • Established thought leadership events, delivering US$ multimillions in new… Show more • Developed new brand platform for 3M globally, and launched in West Europe• Managed change to create a culture in which strategy always became reality• Devised objectives, strategies, tactics and metrics for each of 16 countries• Established brand projects on YouTube, Twitter and LinkedIn with 15m+ engagements• Used social listening tools to generate content and gain audience engagement • Established thought leadership events, delivering US$ multimillions in new opportunities• Optimised relationships with marketing agencies, delivering efficiency savings • Created tools to measure the impact and ROI of all 3M marketing programmes • Forged relationships with 3M country brand leaders, MDs and Vice Presidents • Sat on the 3M global brand committee and provided advice across the portfolio• Targeted key stakeholders with events, social media and PR• Supported improved promotions by 3M business groups• Trained marketers, suppliers and sales teams throughout West Europe• Identified lucrative business development opportunities for London Olympics• Won awards including the Global Best Marketing Communications Programme Show less

Uk

• Appointed to develop to develop and implement a 5 year rolling brand plan in the UK• Supported improved promotions by 3M business groups• Optimised relationships with marketing agencies, delivering efficiency savings

Uk

• Developed brand and marketing campaigns across multiple channels • Positioned advertising and promotions on the most relevant platforms• Designed a campaign that radically boosted call centre volumes and call-out jobs • Created a thought leadership program, convincing stakeholders to grow the business

Uk

• Managed the Zanussi brand and product range• Planned new products before determining their fit within the brands• Conducted market segmentation studies, leading to product extension• Delivered new products to time and budget, and exceeding sales targets• Received a Highly Commended award from D&AD for marketing campaigns• Member of the team who won a Cannes Lion for the Best Use of Sponsorship

Diploma In Marketing, Cim Diploma In Marketing

Hons, Business Studies