Simon Edwards Email & Phone Number

London, Gb

MindBlown offers Truly Immersive Adventures.Let us blow your minds with adventures where you and your team discover a mysterious and magical world hiding in plain sight. Visit our website for more information: MindBlown.io

London, England, United Kingdom

Designing, creating and building innovative team games and experiences, utilising new technology and systems for Immersive Development Experiences. These Learning and Development events combine the best of gaming, escape rooms, technology and immersive theatre to create a whole new approach for accelerating leadership and team development for corporate clients. Details and marketing video for the first of these, “The Quest for Collective Intelligence”, are here: http://www.questforcollectiveintelligence.com/

London, England, United Kingdom

Designing clues & puzzles for bespoke team-building events & challenges

Pitching and designing puzzles for a large-scale, open world multiplayer 3D puzzle video game – “Project Sophia”

Lead puzzle designer for "Nightwell Manor", a horror-themed, multi-player escape room game.

Digital Business Analyst responsible for new install of Fredhopper for searchandising as part of a wider eCommerce re-platform programme. Project includes roll-out of product across all countries and channels as well as extending Search capabilities for both customers and the merchandising team. Project is Agile delivery with epics & user stories and delivery across multiple development teams, in different locations (including off-shore).

Digital Business Analyst and Product Owner working on a new DAM customisation project using Agile delivery, user stories and Confluence for documentation,

Digital Business Analyst working on Mobile Working project for social housing in Westminster in the Public sector. The project was to implement a tablet solution that enables staff to perform services, view and upload information whilst mobile. Analysis across a wide range of housing services, stakeholders and process owners with documentation covering as-is & to-be process maps, functional requirements and data mapping.

Working on a large, complex software solution for Sony, using hybris. It serves both as a PIM and to support the whole production and sales lifecycle of games including concept submission, catalogue creation, merchandising and store preparation.Creating requirements and development-ready user stories in Confluence and Jira using BDD, annotating wireframes. Supporting delivery team across all Agile sprints.

Digital Business Analyst for easyJet. Leading the Digital requirements for the largest E-commerce transformation programme in Europe. Programme is to replace the entire commercial business and website using hybris & Sitecore as the new platforms. Helped define and set up requirements standards, templates and processes for the Digital stream & programme. Planned and delivered epics, user stories and annotated wireframes for the website. Heavy focus on UX and personalisation. Acting as proxy Product Owner as well as BA in Agile/Scrum delivery team.

Lead Business Analyst and Lead UX Design for Camden Council. Working in the Customer Access Programme across multiple Agile / Scrum projects. Completed shaping, discovery, analysis and delivery of many Jira projects, epics and stories for significant new online self-serve functionality for the main website, much of which is industry-disruptive. Also led and shaped mobile-first UX for numerous projects, including championing of constant usability testing. Assisted with design of a bespoke CRM solution. Process mapping of as-is and to-be flows in numerous service areas. 3rd party software assessment. Helped to lead, mentor and knowledge transfer to the permanent BA team.

Working on a consultancy project for omni-channel at John Lewis.Examining the as-is online IT architecture against required business capabilities in order to make recommendations for future growth.

Contract role as an Lead E-commerce Business Analyst & Product Owner for Salmon/WPP working for HRG / Homebase.Working on an extensive piece of discovery and analysis for a large set of complex and innovative changes to the Homebase website (E- and M-commerce) related to stock and fulfilment. Leading and mentoring several other BA's on the project with a heavy emphasis in working with the UX teams to come up with many new ideas to meet challenging requirements. Significant time spent in capturing and defining a road map of requirements/user stories, covering years of development work across a number of systems as well as the core website. Assisting the business in prioritising these requirements and then taking these through into design and annotation of wireframes for the solutions.

London, United Kingdom

Contract role, working on a new Agile E- and M-commerce Hybris website for one of the UK's biggest supermarket chains for a greenfield fashion website. Led Discovery phase through a number of workshops, capturing requirements as user stories in Jira.

Watford, United Kingdom

Contract role as an Agile E-commerce Business Analyst & Product Owner for Salmon/WPP working for different clients.Main focus was on Design and Discovery project phases with a significant emphasis on working with and managing stakeholders. Often working beyond a classic BA role, as a Salmon “Project Director" with overall responsibility for owning the vision and quality of the project. Post Design and Discovery, project delivery was typically run in iterative phases or sprints, often as short as 2 weeks.Initially working for Morrisons as Project “Director” and tasked with responsibility for the overall design and delivery of the entire, new E-commerce grocery website by 2014. Several months of Discovery with the client, taking a very large roadmap of desired features and personally defining a best-of-breed E-commerce solution that was deliverable under a very short timescale. Led the technical architects, other BAs and UX designers to progress a solution that the client was very receptive to. Ultimately a business decision to utilise Ocado put that work on hold.Worked for Halfords designing a complete refresh of their website, with a particular view to increasing conversion and making stock availability and delivery choices more transparent and flexible. This project led to Halfords and Salmon winning an Online Retail Award and gave Halfords their highest ever peak sales in 2013, growing sales by 16.9%.Worked for Bibendum, helping to deliver a completely new B2B transactional wine site.Produced documentation ranging from presentations, high and lower-level feature and functionality specifications, annotated wireframes (leading UX designers and reviewing 3rd party designs), epics and user stories, sprint planning and prioritisation, show & tell sessions.Various E- and M-commerce packages and platforms used against WS Commerce and Magento.

Watford, United Kingdom

Contract position working for Camelot Strategic Solutions Ltd, part of the Camelot Group.Working as a part of the Solution Architect / Business analyst team in the Retail and E-Commerce sector on various strategic projects, mainly to significantly grow the Scratchcard business by developing interactive terminal solutions for both Retailers and Customers.Involved from the outset on a major project involving a new online store-based terminal solution for both retailers and customers, starting with a trial and working towards a nationwide rollout. Assisted with numerous vendor/product assessments and overall business case.Captured Business Requirements from a wide variety of stakeholders and led reviews of these through formal sign-off, organised workshops, developed the Solution Architecture and produced various detailed specifications, including Use Cases, Activity Diagrams, UI specification (Balsamiq) and Non-Functional Requirements. Provided support to Project Managers and for all other project areas including Business Systems and external development, specification reviews, testing, training and rollout.Often specifically requested by name to assist with initiating and scoping of other Retail projects.Captured and documented complex business process flow for end-to-end rollout of 8,000 new National Lottery retailers.Captured and defined requirements for a new Retailer-facing website to attract new retailers and allow them to submit a detailed application to become a National Lottery retailer and allow management of these.On own initiative, volunteered to give company-wide presentations on Multichannel, Marketing, Digital Signage and Self-Service solutions.

Started in a mainly technical position using Java technologies. Progressed quickly to becoming a Consultant and Business Analyst working for a variety of clients (mainly Argos). Also involved in a variety of other roles, including team-leading a group of developers supporting Java/web-based applications, pre-sales support, recruitment, new business development.Majority of time spent working in Retail and eCommerce sector with particular emphasis on self-service applications.

Worked for various clients as a PowerBuilder and Database Analyst Programmer. These were short-term contracts (all < 1 year) interspersed with travelling round the world several times. Clients included Schroders Unit Trusts, Chubb Insurance, Advantage System Solutions, Swiss Reinsurance UK, Price Waterhouse Coopers, Panmure Gordon & Co Stockbrokers.

Worked for a variety of clients, in a development role using PowerBuilder & databases. Worked as part of a team, mentoring and also helping to find and win new business/clients.

Working in the Finance sector, using a retail banking platform, written in COBOL, mainly for Middle-Eastern clients. Full lifecycle experience across many projects.