Baitbox is a company working with outdoor experience. One part of the business is developing and designing high quality fishing and outdoor gear. Baitbox specializes in graphical as well as physical design, with focus on delivering the highest quality in everything we do! Another part of the business is digital film making where I’m , together with three friends, are currently running one of the largest fishing channels in Sweden on YouTube ( link below ) With approximately a million views each year and constantly growing! Baitbox was founded back in 2010 and I have been working with it part time ever since. I managed to turn Baitbox from a hobby project into a profitable business in 2016. In 2018 one of our lure designs: Baitboxbomben was mentioned as to be “Sweden’s most wanted lure” by one the largest fishing magazines in the country (Link below) ! With lures selling for over 2000SEK ($225) each. One of the brands owned through Baitbox is the brand “Ytspänning”. My long term vision for Baitbox is making it into one of the most popular fishing brands in Sweden.

I started Baitbox in 2010 together with a friend, as a hobby project to document our fishing trips. It later grew to become one of Sweden’s largest fishing channels on YouTube. With Baitbox I have had every role possible, I have throughout the years built several websites and blogs , as well as the most recent webshop for Baitbox. Graphical design has been a big part of this work and my experience in working with Baitbox later on lead me to start studying interaction design at Umeå University. Throughout the years we have been producing more than 100 movies for the Team Baitbox YouTube channel , and my experience in digital video production counts for thousands of hours of editing and filming. Working with Baitbox has also given me great knowledge about accounting, business economy and marketing. In 2016 we managed to turn Baitbox from a hobby project into a profitable business. This was when we officially launches Baitbox as a company.

At osynlig a have been working as a UX designer helping large and small companies to get closer to their customers through a better User experience.

At codemill I worked as a UX designer and frontend developer. Codemill specializes in tools and product made for digital video and broadcasting.

When the sport retail chain XXL opened up its ninth store in Sweden, I took the opportunity to try a new field of work. I started working on the department for bikes and skis.For the second quarter of 2013, I stepped in as head of the workshop and also took the role as second in command on the bike and ski department.When the news came that I had been accepted to the masters program in interaction design at Umeå University, I chose to resign from my position at XXL in order to move to Umeå and focus on higher education.