Simon Elsby Email & Phone Number

North Sydney, New South Wales, AU

Real World Analytics is a specialist revenue management consulting and services business dedicated to delivering executable pricing strategy, world-class cloud based revenue management tools and retailer engagement services for the FMCG, Alcohol and Pharmaceutical manufcaturere and retailer sectors.We believe we tangibly make complex industry challenges.

Working with brand and retail clients to transform organisational go to market capabilities across all facets of retail including digital and eCommerce commercial set-up and communication integration, SE Asia market entry/set-up, distributor optimisation, portfolio and revenue management including trade investment optimization, channel strategy, customer.

Grow TELUS Consumer Goods Sales Force Automation/CRM and Trade Promotion Excellence platforms in the APAC region (North Asia, Southeast Asia, Australia and New Zealand) with responsibility for the entire sales process from prospecting and lead generation to close, including develop effective sales strategies, sales pipeline and accurate revenue forecasts..

Abbott Park, Illinois, US

• Global lead on Retail Excellence Core Strategic Commercial Capability Pillar
• Lead ECommerce Strategy, Customer Development & GTM for Pacific Asia; and fully integrate Digital Marketing & CRM assets
• Lead Channel, Geography and Modern Trade Customer Development and P&L Growth for Pacific Asia
• Lead regional Revenue Management initiatives involving trade spend optimization protocols, ROI evaluation and standardised KPI measurement
• Develop Customer and Shopper Marketing organisational capability, through more efficient and effective ways of working, and selling tool development.
• Develop and execute Omni-Channel Strategy and implementation programs across key markets

London, GB

• Continue to lead the Category and Shopper Leadership, Shopper Marketing, Commercial Business Planning, and Channel and Customer Collaboration, as well as add on Revenue Management & Trade Investment Optimisation offers.
• Won global Kantar award for Most Inspirational Piece of Client Work, in partnership with Treasury Wine Estates SE Asia & Africa Business Unit for Insight Development through Custom Shopper Research, Commercial Cross.
• Worked across multiple industry sectors including Alcohol (Spirits, Wine & Beer), Beverages, Dairy, Snacks, Consumer Electronics, and all commercial functional levels across client organisations

London, GB

• Lead the Category and Shopper Leadership, Shopper Marketing, Commercial Business Planning, and Channel and Customer Collaboration offers within the Kantar Retail South East Asia geographies
• Build on existing client relationships to deliver greater breadth of insights to consultancy to capability practices for Kantar Retail
• Develop new client opportunities and new business for Kantar Retail
• Leverage Kantar group and WPP like-minded practice offerings to drive new revenue streams across clients and markets.

Uxbridge, West London, GB

Responsible for developing category strategy, commercialisation of insights, new product development, and capability building.Background in stakeholder management, channel planning and shopper marketing, national key account FMCG sales, and category management.

Uxbridge, West London, GB

Responsible for Revenue, Profitability and Volume growth targets for IGA, and annual Channel & Customer Plan development within Australian Independent Grocery sector

Atlanta, GA, US

Responsible for the development of brand and trade integrated marketing activity calendar, as well as drive and implement category development strategies for the Australian grocery channel.

Zurich, CH

Develop new beverage packaging solutions and build and develop new and existing customers, specifically Coca-Cola, CUB and Jim Beam, linked to the commercialisation of Innovation projects.

Racine, WI, US

Bachelor Of Commerce, Major In Marketing

Education record