Key Responsibilities:Sole responsibility for UK sales force of 14 people. Training, coaching, managing, mentoring and motivatingEnsuring sales targets are met, budgets are adhered to and our Business Unit Contribution reaches targetCo-ordinating market access via a Pricing Scheme available to PCO & hospital purchasers

In 2008 added £500,000 in sales to my territory, a record for Ferring both in terms of % and cashAchieved an EG rating (highest possible) for annual appraisal, the only EG the line manager has awarded in eight years at Ferring.Consistently exceed sales targets for fertility and obstetricsAchieved peer to peer relationships with all the major fertility clinicians on the territory through excellent presentation skills focusing on evidence base & superior knowledge of the therapy area.Developed strong relationships with key members of the South West Obstetric Network which has led directly to Tractocile being added to the regional protocol. Prior to my joining Ferring, the South West had refused to consider using Tractocile.Identifying opportunities and building relationships has led to KOLs making formulary applications to each trust. This achievement has been recognised by receiving the highest possible grading in my annual appraisal for Key Opinion Leader Development.Developed and implemented guidance for fertility nurses teaching intramuscular injections via a DVD production.Given project work to liaise with Product Manager to facilitate a successful launch of Pabal, encompassing all aspects of the launch.Constructed a distance learning package for the launch of Pabal to ensure effective communication of product knowledge and understanding of colleagues and management.Selected to accompany Consultants to various overseas exhibitions and meetings, representing Ferring UK in a global setting.Organising South West Infertility Nurses Group meetings and setting agendas that addressed issues for mutual benefit.Facilitated the undertaking of a clinical trial on a new product launch to gain some clinically relevant data for the UK market.Instigated a mutually beneficial link with another pharmaceutical company that has been rolled out nationally contributing significantly to Tractocile approaching and achieving sales targets and objectives.

Key Responsibilities:To recruit, train, lead, coach, manage and motivate 7 specialist sales people specifically for a drug launch5th May- ensure launch readiness for (Firmagon) Degarelix- 1st GnRH blocker for treating advanced prostate cancer.Create market access mainly via product advocacy and formulary at acute Trust, PCO and Cancer Network levels by identifying and nurturing Key Opinion LeadersAnalyse IMS and direct sales data and generate reports, including management reportsIntroduce and negotiate on new pricing scheme agreements to the NHSAdvocate and enhance key account management skills within sales teamMonitor, maintain, and improve performance on key sales-marketing KPIs including generating target customer lists and driving coverage and frequency activities.Key Achievements to date:Managed entry of Firmagon mainly via Urology and Oncology customers across over half UKAchieved initial Firmagon sales out of hospital, community and private sectorsGuided and approved 48 formulary submissions to DTC. 28 confirmed DTCs pending1st formulary in September '09 with 2 Cancer Network approvals. Total formularies 2009 = 14. Total to date 46 formulary approvals. Designed training course, two weeks residential for 14 people, to ensure they understood the drug, the therapy area, the competition and Key Account Management. 100% employee retention over 1 year as first line manager. .Designed consensus letter to demonstrate combined clinical support for D&T applicationsDeveloped key account management template across division, 23 recipientsEstablished strong relationships with many KOLs at international meetings affording the opportunity to leverage these relationships to achieve business objectives.Developed interactive role plays for use at conference which received excellent feedbackNominated as UK representative to work on a global Sales Force Effectiveness initiative

Territory: South Wales and BristolProducts: Celebrex, Detrusitol XL, Caverject DC and Dynastat.Key AchievementsTerritory ranked consistently in the top 3 performance versus target sales of all promoted products since taking on the role of Clinical Specialist in Jun 2000.Developed and implemented guidance for both pain management and continence in a secondary care setting in conjunction with local opinion leaders.Identifying opportunities and building relationships led to KOLs making formulary applications to each trust.Regular contributions at Divisional Meetings has improved the teams overall understanding of key clinical trial work and has added to the teams increased success and confidence with promoted products.Led and organised a successful and innovative training day for launch of a new product involving all teams promoting in South Wales and the South West of England. This process strengthened my knowledge and provided broad insights into the methods employed in managing large educational meetings.

Territory: Cardiff and the ValleysProducts: Celebrex, Detrusitol XL and EllesteKey AchievementsConsistently high ranking territory for sales with GP and Hospital calling activity resulting in several activity awards.Quickly established a position of trust with local opinion leaders and built a good rapport with key customers leading to rapid formulary inclusions for my first line product.Spearheaded and chaired an interest group for HRT which led to production of a regional guidance highlighting formulary inclusion and recommending as first line therapy.Organised targeted successful clinical sales meetings throughout territory based in areas of high potential.Coordinated and introduced branded guidance for referral to Breast Care and patient information leaflets for use of product appropriately.

Key achievementsYoungest Account Manager to be appointed.Received an award for the best new business figures nationally in 1997.Improved credit control issues reducing debt on territory by over 60% in 2 years.Successfully coordinated three sales executives to achieve business targets and objectives.